Hello.
My name is Pevenshire Wiffynuts and I’m here today to talk about targeting your demographic. Whether you are marketing adult diapers, cowboy hats, or cemetery plots, it is critical that you understand your audience. That may mean that you have to poop in your pants, herd cows, or bury a loved one.
Don’t be afraid to do these things — they will help you effectively move product and change lives.
Wow! Thanks, Pevenshire.
I hear what you’re saying — I ripped off my mom-mask to reveal the face of an eight-year-old-boy so I could create this birthday card:



I’m wrapping up the year, as usual, in Brainerd, Minnesota. The temperature is hovering around a balmy 0° and as the supplies dwindle to beer and bacon, we are considering sending the children to town for chocolate and dvd’s. And medical marijuana.
I love Christmas Miracles, they are the most powerful kind of miracle — A change of heart is better than filet mignon and antlers growing out of a dog’s head is, perhaps, the most miraculous of all.

It’s hard to know — but marketing is SO important these days and we really do our best to be, as the kids say, cutting edge.
That inspired a Chanukah card!
That’s a full cord of wood that I ordered.
Jen did everything else.
Please respect my freedom of speech.
Perhaps you recognize that man?
His pants are usually radioactive, but not for this card.
It was time to pry open the (heirloom-quality) tupperware lid. Time to expose the rotting and pungent living carcass to the unblinking eye of its critics.
Now, readership of the Zeichen Press blog hovers somewhere between cable-access viewership and meaningful Craigslist encounters.