Zeichen Press

Category: Marketing

  • Voting is a Good Thing

    Running for student council vice president of my Freshman class was so stressful! Our platform was twofold:

    1) Instruct — and therefore unify — our class via a comprehensive Class Cheer: “Nine-tee! Nine-tee! Ninetyninetyninety nine-tee!!! YAYYYY!!”

    2) Oh, I guess it was only a onefold platform…

    NEEDLESS TO SAY, votes were cast, and I won. It was a real nail-biter.AboveAverage

    SPEAKING OF VOTING, you can finally start voting for Zeichen Press here!martha stewart american made logo 2

    And you can (and should!!) vote 6x per day! SIX TIMES. PER DAY.

  • We want to be more than just friends with: Portobello Road and Rags

    Portobello Road and Rags -> 4 Dock Street Edgartown, Martha’s Vineyard, MA

    ANOTHER profile in that special series dedicated to bringing our readers biased reviews of shops that carry our goods.

    Great. Now I HAVE to go to Martha’s Vineyard.portobello road.rags signageBut I’ll do it for you, reader, because I’m a giver. A GIVER.

    Will residents of Martha’s Vineyard embrace Zeichen Press cards? Will they clutch them to their breast while weeping tears of joy and relief?? WILL THEY??carly simon

    Oh, Carly Simon! Let us both wear our overalls, place one of our feet delicately upon a fieldstone wall, and laugh and laugh while we read Zeichen Press cards that we (you) bought from Portobello Road!

    Yes, LET’S.portobello road interior inside portobello road

  • American Made!

    We make things!

    We live in America! 

    martha stewart american made logo“American Made spotlights the maker, supports the local, and celebrates the handmade. The program is made up of people and communities that have turned their passion for quality craftsmanship and well-designed goods into a way of life.”

    A WAY OF LIFE.

    BAM.

    In order for Martha to notice Zeichen Press (umm, she should really just ask Alexis about us) YOU need to SHARE our American Made nomination page with all of your Facebook friends and twitter followers:

    • Step one: Click this link.

    • Step two: Scroll down a teensy bit on that page.

    • Step three: Click button that looks like this:american made share buttons(WARNING: The above image IS NOT AN ACTUAL BUTTON, MOM)

    • Step four: Follow instructions.

    PS: I love you.

    PPS: Deadline is Friday! NO BIG DEAL.

  • Farewell, Old Cards

    Jen made me pull six cards from our line.

    APPARENTLY, “they don’t sell” and don’t “make any money”.

    But since when can you put a price tag on greeting cards??

    Here are the cards, you can buy them from the shop until they are gone forever.

    FOREVER.torturegame-of-telephone-1screwedtired-of-feeling-tightnice-balldial-bThis card was also on the list, but I refused to pull it because I’m not afraid of her.thank-god-we-have-these

  • Out of the depths I have cried to Thee

    Two important things happened this week:

    1) It was so cold that I never left the house.weather-grabIT FELT LIKE -49°.

    OKAY, cover your ears: THAT’S BULLSHIT.

    All I could possibly do is sit in front of the fire with my companion, Tib The Cat.tib-and-fireOh, yeah, and here’s number

    2) I GOT A LITERARY AGENT.

    You heard me.

    The Steinberg Agency — they rep people like Tim Gunn and Cris Carter. NO BIG DEAL.

    They want a 40-page picture book for adults…

    *I* like pictures.

    *I* am an adult.

    I can make that book.

    Here’s a teaser/the cover OF MY BOOK.how-to-cover-new-names

  • With Sash And Tiara, We Reign

    When Minnesota Monthly added Zeichen Press to their Best of the Twin Cities list, Jen and I finally polished our tiaras.bigger-fran-and-jen-miss-americaAnd had our likenesses sculpted out of butter.

    Delicious.

  • Local Woman Not Kidnapped By Craigslist Poster

    PHEW!

    My Faith in Humanity was fortified! I bought a tripod from a stranger on Craiglist and he made no mention of kidnappng, torturing, OR skinning me.

    Now I can stumble my way through taking photographs of the new cards!

    The Craigslist man assured me (three times) that the tripod was the “real deal” so that should help.

  • Meat Suits And Building A Fan Base

    For Immediate Release: In an attempt to build the Zeichen Press Fan Base, Jen Shea and Fran Shea will appear on a local cable-access show locked in a cell and covered in Fancy Feast™. 1,000 cats will be released into the cell through a small hatch. Fran and Jen will sing a medley of famous duets, including Islands In the Stream, Endless Love, and You Don’t Bring Me Flowers.

    ###being-a-sheep-2

  • Understanding Your Target Demographic

    Hello.

    My name is Pevenshire Wiffynuts and I’m here today to talk about targeting your demographic. Whether you are marketing adult diapers, cowboy hats, or cemetery plots, it is critical that you understand your audience. That may mean that you have to poop in your pants, herd cows, or bury a loved one.

    Don’t be afraid to do these things — they will help you effectively move product and change lives. 

    Wow! Thanks, Pevenshire.

    I hear what you’re saying — I ripped off my mom-mask to reveal the face of an eight-year-old-boy so I could create this birthday card:you-look-like-a-monkey

  • MERRY (name)MAS!

    Times were simple then — pre-Facebook… cats fixed… no Dance Moms…

    The air was thick with anticipation — it wasn’t fair to keep Zeichen Press hidden from the public.mj-blanket-balcony-wordsIt was time to pry open the (heirloom-quality) tupperware lid. Time to expose the rotting and pungent living carcass to the unblinking eye of its critics.

    The Universe demanded documentation. Who am I to refuse?

    That was four years ago (today).merry-blankmas-2Now, readership of the Zeichen Press blog hovers somewhere between cable-access viewership and meaningful Craigslist encounters.

    Cheers!