Remember when I talked about my naming skills? No? That’s okay, I barely remember it myself. Anyway, I did a project with The Carney Group - I named a product that debuted at the 2011 MacWorld Expo to much adulation. Wait, that’s a pretty strong word. To much curiosity. They made the Top 3 Happening Booths but I think that had more to do with the bearded CodeWeavers COO dressing as Cher (I think that’s Cher?? Yucky!)
than the name I chose for the product – which was, by the way: Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.
So brilliant.
David Pogue of the New York Times called it “hilarious” and one of the most creative pitches he’d seen all year.
I wonder if he meant last year because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most disturbing pitches he’d seen.
I wrote a lot of funny lines and made some cool logos
BUT all of my creative was for naught.
For naught.
They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name. Close the blinds and turn on the projector, here’s IMPERSONATOR:













she wrestled daily with Jungian archetypes… She was fascinated by the 



to claim my prize. I did not anticipate this being such a great windfall… The Adult behind the counter counted all of my (mostly beer) cans (thanks Uncle Gary!) and the total staggered me.
I was a girl on a mission: Eat all six, share with no one, and never breathe a word of this to any of my siblings.
I held the package to my (boyish) chest, and ran until I was sure I was alone. Across the street from the cemetery, and next to an abandoned house, I ripped open the box and started eating. 1…2…3… still going strong… 4… slowing down… 5… Five! Only FIVE! What a failure!
I made these:

It’s tiresome, really! Just ocean, ocean, ocean… day in and day out.
And nobody even documents my joie de vivre! Sadly, I must document myself.
Jen sent me her selfie all the way from Zeichen Press Headquarters:

And nothing else. NOTHING ELSE.
Hmm… Zoom… Enhance…
GOOD LORD.
Oh, and did this Father’s Day card ever make it on the blog? (Winky-face.)
PS: Apparently my SEO success could be better if I mention letterpress-related words IN my blog posts. Words like: tactile, vintage press, printing, ink, paper, mangled hand.
SPEAKING OF APPROPRIATE, is gluten-intolerance funny?