Zeichen Press – Page 29 – Design & Letterpress for the people.

Swine Flu and the Fish Pond

We had a special guest for TWO WHOLE WEEKS! : The Swine Flu�aka:H1N1�That’s just what we needed to shake things up�around here! Oh, and nothing brings a family together like contagious disease. I mean it. I barely notice my kids unless their eyes get glassy and they vomit on my bedroom floor. I shouldn’t be so hard on myself, a nosebleed will get my attention -and so will a 2 am phone call from the Edina Police. Oh, kids!

I heard that “scientists” are working on some sort of “immunization” for this particular version of the flu. They can just inject themselves with their magic potion. I’m not standing in line at the Walgreens with a bunch of clammy people. Anyway, I discovered the cure: 100 episodes of Malcom in the Middle�and lots of popsicles. When The Plague finally, and politely, exited our home – I felt that I needed another challenge:

The�Fish Pond at St. Helena’s:

Of course!�Everyone knows what a daredevil I am – I just couldn’t say no to Jen’s (repeated) requests to “volunteer.”� I don’t regret a moment. In fact, I’m pretty sure that my time in Purgatory is reduced by exactly the same amount of hours that I spent in that claustrophobic booth. That’s five hours, God. Should I go on and on about the ROOM & BOARD project I’m working on?�21 down, only 279 to go!�I love you, grayish-brownish-not-quite-taupe-ish-sort-of-smog-ish ink.

September 23, 2009
Would You Rather…?

Vomit blood for a week or have a nail gun misfire so that the nail pierces your eyeball?*

WHICH ONE DO YOU CHOOSE?!

Maybe I’d choose the vomiting… I hear the ICU is like staying in a fancy hotel.�You see? Life is about choices. Or wait… is it about rolling with the punches?�Having your eye sewn shut is worse than getting punched – Maybe life is about getting your nail-pierced-eyeball sewn shut.

Yes. That sounds about right.

��

* These events are true and happened to two men that I know. Both named Ben.

September 7, 2009
Psycho Suzie’s and the Fu Manchu

I can’t wait to turn 40.

Jen did it and she got a Fu Manchu AND pickles. It was a very special evening – one she will never remember.

See how the Fu Manchu put her under his spell? Isn’t he cunning? Poor Jen, she never had a chance.

September 3, 2009
Best In Show

I was always jealous of those farm kids at the State Fair. Barefoot and confident, covered in dust � their coveralls did indeed coverall, catching every drip of ice cream, every drop of grease. I imagined that they slept right on the hay bales that penned off their milking goats – what a life!

Their blue-ribbon proudly pinned for all the Fair-Goers to see.�And�The City Kids lined up to milk�their�goats!�Why can’t I have a goat? Why can’t I run around the fair barefoot � ringworm be damned!�

I guess�that DIY story�is coming together � one of the writers called me on my telephone… I kept telling her everything was “off the record” – she seemed confused. I can’t just open myself up to the public.� They did ask me to create Headlines for the other “Best In Show” categories. I wanted to do them in macaroni but they reminded me that I own a design and�letterpress�studio – not a design and macaroni�studio. Now I feel like a missed the boat on that concept.

Here are some of the headlines they asked for:

Oh, they also wanted some blue ribbons:

August 15, 2009
Sankyou Panko Japanese Style Breading (box)

“How can we be expected to teach children to read when they can’t even fit inside the building?”-Derek Zoolander

It turns out that Panko Japanese Style�Breading boxes are the perfect size for my Press (kit) Boxes! It’s true. Now my family will enjoy breaded EVERYTHING for the next two weeks.

Breaded meat, breaded not-meat, breaded bread… YUMMY. � �

The boxes have been turned inside-out, printed on, and stuffed with a variety of cards. I might sprinkle extra breading in for packing… We’ll see. I’d say that I’m sending them to my favorite magazines but that’s not entirely true.

Bass Master, Muslim Girl, and Quick Quilts didn’t make the cut.

Who did?

Oprah and Martha. And others. I think Oprah and Martha should combine forces, the masses would kneel before them.

August 12, 2009
Chanukah and the Beach

Back on the Cape (Cod) again. I spent a restless night out in the barn. Maybe it was the vinyl covered futon OR my teenager’s shenanigans OR the twin mosquitos that took turns attacking me. I just don’t know – I just don’t know why my uncomfortable evening produced this:

(Inside: God bless you.)

August 6, 2009

All Apologies

Wouldn’t it be great if there was a single greeting card that could wrap up your feelings of culpability completely? Sometimes�saying�your sorry just doesn’t seem like enough. Sure, you could�show�the offended party your remorse, but that can take up a lot of time (and energy!). I’ve put a sizable amount of thought into this issue and believe I’ve come up with a solution that will satisfy both parties.

I give you, The Apology Card:

March 11, 2012
CRIKEY

At my ballroom dancing school, I was a hesitant, awkward girl. I wore glasses and oversized t-shirts.

My papa, and my entire Spanish gypsy family, were skilled in the ways of dance but it was hard for me to incorporate my roots into ballroom dancing.

How did I do it?�As luck would have it, the handsome star of our dance school agreed to start practicing with me. Pretty soon he was wearing a matador jacket and I didn’t even need my glasses.

Speaking of Australia!�Zeichen Press just got an�Australian distributor!

March 8, 2012
Clich�s and Slogans

Are non-Western cultures conversations peppered with trite, colloquial sayings?

Like, in�Kapushi, Zambia (population: 26 people per mile) ��does one friend say to another�(in�Kaonde)�upon receiving news that their baby was trampled by antelope,�“Everything happens for a reason”?�

These condensed and optimistic phrases are woven into our chats and unless you are a hermit or deaf, we are all guaranteed to hear at least one per day.

March 7, 2012
Man Up

Sometimes a man’s manliness must be recognized.�Manly�is a term often reserved for a lumberjack, firefighter, or bounty-hunter. A narrow and unfortunate caricature. Why not a goatherd? Or glass-blower? Or gemologist?

Anyman*�that strides confidently into their chosen arena (office, field, arcade, classroom, rubber raft, bowling alley, butcher shop, grist mill) and�owns it�is, in my opinion,�a beast.

Give them this small token: (They will grunt, nod, excuse themselves, and go into the bathroom to shed a single tear.)

*Did I make that up?

March 4, 2012
I Don’t Understand You

I’m talking about leap day.�Don’t even bother trying to explain it to me, I don’t actually care. The important thing is that I milked one more day out of this prudish month.

Zeichen Press would be nothing without self-imposed deadlines (and cake) and our card-release was set for March 1.

It was a real pressure-cooker situation around here � and because I don’t have enough intensity in my life, I locked myself in the linen closet and reenacted Apollo 13’s return journey. Just me, my laptop, both cats, and toilet paper tubes. We got home safely, God Bless America.

Anyway, we can thank the ground crew (Kim & Fred) for jury-rigging up product photos:

March 1, 2012
Mister Eat All The Things OR Three Acres And A Cow

There once was a Frenchman that could, and would, eat large objects. He ate them bit by bit and was able to digest bicycles, televisions, shopping carts, chandeliers, and even an airplane. This took patience and, reportedly, gallons of mineral oil.

Bit by bit.

This wasn’t some sort of performance art piece � he never meant for it to be a metaphor.

But he ate a plane.

Such deliberateness! I like to imagine that he carefully considered each piece as he pried it off and swallowed it.

Mister Eat All The Things�(Monsieur Mangetout) could be an�inspiring mascot for an�economic philosophy.

I’ve been told that a printing press in the shop is just as good as three acres and a cow.�We’ll see. WE’LL SEE.

Anyway, I made this card for the president of�The Society of Distributism�because he has a fancy book signing coming up � 150 lucky people will receive the card. Oh, and a signed book.

February 26, 2012
Using Big Words

The Epilepsy Foundation�needed a new look for their fleet of trucks and�The Carney Group�contacted me (via telepathy) to see if my brain was available to think of ideas.�I’m not just a brain. Geez.

I rescheduled my ice-pick lobotomy and put on my thinking cap.

What if the trucks were bright red and had big white letters with a line like, THIS TRUCK CONTAINS TWO TONS OF HOPE??

Yes?

Okay.

February 19, 2012
American Psychiatric Association Adds Clown Phobia to list of Disorders: Clown Uprising Imminent

Do I have to write the script myself?�The script that tells the tale of an experiment gone horribly wrong � a pharmaceutical company hot on the heals of developing a drug that ends all pain and suffering forever??

The drug, nicknamed “Bozo” does so well in animal testing… So well, in fact, it is released to the general population of prison inmates.

Death row no longer feels like a death sentence, cold concrete cells feel like a day spa, “relationships” feel special.

Until… The unexpected “side effects” begin to develop… Oh, it’s too sick. Just imagine a zombie movie but replace the zombies with clowns.

Here’s a birthday card:

February 16, 2012
When Good Kittens Go Bad

Some kittens are sociopathic � everyone knows that. Do not be fooled by their charm! Beneath that furry, purring coat lies a circuit board of complex manipulation.

I’ve heard some successful rehabilitation stories but if you, or someone you know, lives with one of these creatures, it might be better to abandon it on the side of a highway.

February 12, 2012
Mawkish

[maw-kish] adjective�sentimental in a feeble or sickly way�� archaic�having a faint sickly flavor : the mawkish smell of warm beer

I don’t think I understand the definition. Or, maybe I do. Aren’t a lot of greeting cards mawkish?

Who would give that card? Wait, who�made�that card? Probably a very nice person. A person who loves hearts and roses and rhymes and sparkles.

I tried to make a mawkish card.�That’s�Hugh Beaumont,�the kindly father from�Leave it to Beaver.Hugh hated that he was typecast and later opened a Christmas tree farm in Grand Rapids, Minnesota. I don’t think he opened the Christmas tree farm because he hated that he was typecast. But I don’t know – he was obviously a complicated man.

February 9, 2012