Zeichen Press – Page 32 – Design & Letterpress for the people.

Step one:

Part of the World Domination Plan involves a complete Zeichen Press website redesign. Just imagine our new logo�in living, breathing, MOVING,�technicolor!�Oh, the anticipation dizzies me. My prop shopping list includes a wig and a man. …I guess my husband could be the man… Lord knows he’d love the attention. Especially the mouth-to-mouth resuscitation.

My friend�Fred�started photographing our product line. It’s a Fair Trade – just like when the Indians traded Manhattan for wampum.

PS: Did you know that�Zeichen Press cards can be delivered right to your door?�That’s right! You don’t even have to leave your house. Or your bed. Like me. What will they think of next??

February 10, 2010
As we descend into the bowels of that beast called Winter

It is February 1.

If anyone is left please contact me. I have locked myself in the furnace room and my rations are dwindling. I am eating�Panko�Japanese Style Breading�with a dirty popsicle stick and telling myself it’s Lik-A-Stix. Mmmmm, Lik-A-Stix…

Somehow, I was able to make this card:

February 1, 2010
Je m’appelle Fran�oise

If I were getting married I would design and letterpress print my own invitation.

What am I saying?? No, I wouldn’t. I don’t even send out the Christmas cards that I design and letterpress print. WHAT??!! I know. This is a blog post and a confession.

Anyway,�Minnesota Bride�included �one of our wedding invitations�in a nice little spread they called�”Vintage in Vogue.”

See?

2.�Inspired by the couple�s romantic first meeting in the city of love, designer Fran Shea blended imagery from Paris with a vintage postcard theme to create a classic yet distinctive invite. Using letterpress printing and a unique accordion layout, this design evokes an aura of chic French elegance.�Zeichen Press, 612.432.1943, zeichenpress.com

January 31, 2010
A roomful of Letterpress printers

It was everything I imagined. Except better, because of the chicken shots.�Yum!�

Mary Bruno�organized the event in honor of�Amos Kennedy’s�timely arrival. As far as I could tell, Amos is�not�related to THE Kennedy family. There were certain clues, like: He did not share that�distinctive/made up accent�or�that glamorous head of hair. Also, he is black.

Anyway, Amos was there and we hugged like old friends. There was much talk, naturally, of printing presses. Mary Bruno ended up breaking a beer bottle and using it as a weapon – apparently her “street cred” was at stake. Boy was�I glad to get out of there with only minor injuries. I wish I could say the same for Jen. Please send flowers and meals to our headquarters.

Two St. Paul printers showed up : Fred Petters of�Vandalia Street Press�and Bill Moran of�Blinc Publishing.�Bill was nice. Fred ate off of other people’s plates. I could go on and on but why should I when I have this amazing photograph that perfectly captured the evening?

January 26, 2010
And this is where Fran and Jen learn to use their new Heidelberg

Oh, the joy of leaning over a giant machine that has the potential to crush my hands�and�create such beauty!

I think I felt joy. Or�panic? In any case, I felt some sort of feeling while leaning over�the New Press.�Karl (the previous owner) had explained, really clearly, the 1,000 things to know – why couldn’t I remember them?? Knobs, pulls, blades, grippers, clutch levers, friskets, sucker bars, rollers, toggles, gears, pins, springs… they all seemed to get tangled up in my mind.

Oh, so tangled!

Just like a�rat king.

That’s what happens when the tail of one thought gets covered in feces and the tail of another thought gets stuck to it… and the tail of�another�thought gets stuck to the�other�thoughts. It’s all very messy and usually ends up in some Dutch chimney.

Anyway, here’s a snippet of our lesson:

January 18, 2010
Vintage Indie

This is Gabreial Wyatt —>

I think we would totally have been friends in high school. She would have called us “top-secret friends”. I was told (by my “top-secret friends”) that “top-secret friends” are better than regular friends. Sure, they don’t go anywhere in public with you, or sit next to you at lunch, or acknowledge your presence – but, that doesn’t mean anything.

Gabreial keeps a blog about all things vintage AND indie.�She interviewed me because we are such good “top-secret friends”.

Bless her heart.

January 13, 2010

Every Couple Wants Their Own Postmark

I won’t try to fight it – and why should I?

My youngest sister�

(why is she so angry all the time??) is getting married this weekend and I designed/Jen printed some invitations for the blessed event.

The event will be very celebrity-heavy. By “celebrity” I mean “family.” It will be full of family. You can crash the wedding if you want – but no pictures. Just kidding. Take pictures – I can’t stop you.

July 12, 2011
Kitchen Photo Shoot And a Guest Appearance

Pat Carney�stumbled into our dimension on Friday for the�Gute�photo shoot.

Edmund�made latte after latte while�Loretta�babbled in the background. We think she was talking about Pam the kitten/her prisoner. Anyway, I had to punch Pat in the face to get one latte away from him for a prop. He took it like a man. Except for the tears.

June 5, 2011
METRO home found us!

It was only a matter of time because we were standing outside their office.

METRO home�is a new�special�section in�METRO. The cover of this months issue is intriguing and frightening. It might be a photograph of a bedroom/torture chamber.�What’s behind those curtains?Yikes! This room comes with shackles and nightmares.

Urban Living Manifesto�sounds really serious. Do people really take themselves that seriously?? Two words for them:�settle. down.

Oh, but here’s something cheerful -�it’s about Zeichen Press:
Those Room & Board prints were sure worth all of the sweat I dripped on them last Summer!

May 4, 2011
Goodbye Craftstravaganza 2011

I was right in the middle of a dream where both of my eyeballs were, curiously, weeping blood. This was, of course, followed by an intense search for a public toilet and, AS USUAL, the only available toilet was in a high-traffic area of the Southdale Mall.

Thank God Jen called and woke me up. But not before I reluctantly�(why do I always do it??)�sat my bare bottom on the toilet.

If I’ve learned anything in my life it is how to be wrenched from a sound sleep and into a car in under 5 minutes.

It’s not pretty but neither is childbirth.

Jen and I stopped for our traditional latte at the�May Day Cafe�and then it was onward to the State Fairgrounds. The Fine Arts Building was our cold and unwelcoming host, its huge doors left open to remind us that April can be just as cold as November.

I’m sure the whole building was full of crafty-goodness but unless tables were set up on the way to the bathroom, I wasn’t going to see them. For eight hours, I did observe the folks running the�Burlesque of North America�table. They are screen printers – a craft that I have always had a crush on. Anyway, despite the sweetness of their prints, they were just as freezing as us.

Poor thing!

Our big experiment for this year’s fair involved a QR code

that led to our latest�Watch and Share�card.

It was successful. If you measure success in terms of wishes and smiles. Which I do.

May 1, 2011
WATCHandSHAREcards

Dynamite magazine�was full of hard-hitting news for kids growing up in the 1970’s.

But the best part of the magazine were the centerfolds. I wanted the�Hang in There!�poster so bad. It would have looked sweet on my closet door – right next to my Jackson 5 poster.

Struck by nostalgia and surrounded by (more) kittens, I took it upon myself to recreate the magic moment of the earnest kitten:When I was all done forcing the kittens to perform adorable stunts, it was time to make�videos of people reading Zeichen Press cards.

Let me explain:�Beneath various cards in our�online shop, there will be a link to a video of someone (it could be you!) reading the card aloud.�Why?�Because even�the lazy and the ne’er do wells have a right to Zeichen Press cards.

April 2, 2011
A Grateful Robot and a Ladies Night Out

My grandma kept a drawer-full of greeting cards in her buffet. An entire drawer, devoted to spontaneous correspondence!

What a woman.

She also�kept plastic on her sofa and carpet on her kitchen floor. She really wanted to protect her furniture and linoleum.

The Thank-You Note is a classic greeting card and should be the foundation of any collection. Receiving a thank-you note in the mail is a little bit like finding money in last Winter’s coat or a good hat in a snowbank.

Let’s write one together!

First,�choose a card:Now on to the writing… We’ll break it down into 5 easy steps:

1) Begin with a greeting:�Dear Aunt Shirley,

She loves to hear her name because cats can’t talk.

2) This is the meat of the note and notice there is no appetizer. This is a “note” not a letter. Cut right to it:�Thank you so much for the medical marijuana!�If the gift from Aunt Shirley was cash,�do not mention it.�Speak instead of her “generosity.”�Thank you for your generosity!

3) Say a little bit about how you use or will use the gift:�I smoke it everyday!

4) Mention the last time you saw Aunt Shirley and hint at a future meeting:�It was lovely to see you at Uncle Bob’s funeral, I hope to see you again before your funeral!

5) And scene:�Love, Fran

Oh, and here’s another card that will be added to the line:

February 22, 2011
Franstravaganza Part II

“It is finished.” She gasped as she crumpled to the cold, concrete. It was, by all accounts, glorious. The work would outlast the artist and elevate the art form to new and dizzying heights.�

But she, exhausted and covered in ink, was oblivious. To her, this was nothing more than an exercise. A functional and fleeting piece, it would be handled roughly and discarded by Springtime.

Um, so, that poster for�Craftsravaganza�is, like, done:

February 14, 2011
Franstravaganza!

There are a couple of things going on around here:

1) Our fax machine is spitting out orders faster than we (jen) can fill them.

2) We (I) are (am) making the poster for this year’s�Craftstravanganza.

Just to make my load fair, I listen to a recording of screaming children while I work.

I think it really shows:

Today, I will put ink on that – it will be so spectacular there won’t be a dry eye in the room. (I’ll be the only one in the room.)

February 13, 2011
Hello, my name is

Remember when�I talked about my naming skills?�No?�That’s okay, I barely remember it myself.�Anyway,�I did a project with�The Carney Group�- I named a product that debuted at the�2011 MacWorld Expo�to much adulation. Wait, that’s a pretty strong word. To much�curiosity.�They made the Top 3 Happening Booths but I think that had more to do with the bearded�CodeWeavers�COO dressing as Cher (I think that’s Cher?? Yucky!)

than the name I chose for the product – which was, by the way:�Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.

So brilliant.

David Pogue of the�New York Times�called it “hilarious” and one of the most creative pitches he’d seen all year.

I wonder if he meant�last year�because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most�disturbing�pitches he’d seen.

I wrote a lot of funny lines and made some cool logos

BUT all of my creative was for naught.

For naught.

They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video�I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name.�Close the blinds and turn on the projector, here’s IMPERSONATOR:

January 31, 2011
Working in the Bathtub

I love the ladies of the�Jelly Shot Test Kitchen. And when I say I�love�them it means I�love�that they trust us. Trust us to create business cards�of the future.�We’re not sure how lasers work but we all saw Superman II.

These days, lasers are used for more than just pulverizing concrete. And I can prove it:

The latest project for JSTK has nothing to do with lasers. Or letterpress -�don’t they know we do LETTERPRESS??��They asked us to create some instructional films.

Naturally, I cleaned my bathtub and got to work:

Here’s what I made:

January 9, 2011