Zeichen Press – Page 38 – Design & Letterpress for the people.

Hello, my name is

Remember when�I talked about my naming skills?�No?�That’s okay, I barely remember it myself.�Anyway,�I did a project with�The Carney Group�- I named a product that debuted at the�2011 MacWorld Expo�to much adulation. Wait, that’s a pretty strong word. To much�curiosity.�They made the Top 3 Happening Booths but I think that had more to do with the bearded�CodeWeavers�COO dressing as Cher (I think that’s Cher?? Yucky!)

than the name I chose for the product – which was, by the way:�Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.

So brilliant.

David Pogue of the�New York Times�called it “hilarious” and one of the most creative pitches he’d seen all year.

I wonder if he meant�last year�because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most�disturbing�pitches he’d seen.

I wrote a lot of funny lines and made some cool logos

BUT all of my creative was for naught.

For naught.

They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video�I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name.�Close the blinds and turn on the projector, here’s IMPERSONATOR:

January 31, 2011
Working in the Bathtub

I love the ladies of the�Jelly Shot Test Kitchen. And when I say I�love�them it means I�love�that they trust us. Trust us to create business cards�of the future.�We’re not sure how lasers work but we all saw Superman II.

These days, lasers are used for more than just pulverizing concrete. And I can prove it:

The latest project for JSTK has nothing to do with lasers. Or letterpress -�don’t they know we do LETTERPRESS??��They asked us to create some instructional films.

Naturally, I cleaned my bathtub and got to work:

Here’s what I made:

January 9, 2011
Goodbye 2010

2010 has a short driveway and as we backed down it we (I) felt wistful. It seems like only last year we were�freezing in Brainerd. Here we are again, eating thick-cut bacon and praying for the strength to survive round after round of Name That Tune. I don’t believe in New Year’s Resolutions because the prisons are overcrowded as it is and also because the world isn’t ready for my style of leadership. (Deer-in-the-headlights.)

This was a big year for Zeichen Press – and as I sit in my Fiberglass Insulated Cell, I feel gratitude. I also feel greasy from all of the bacon, but like the sparrow, I will take a sand-bath to freshen up when the time is right. A new website,�a fleet of reps,�prints in Room & Board, the dog’s wig:

Who wouldn’t be grateful? I believe Jen and I are coming up on The Five Year Anniversary of Our Zeichen Press Partnership – we will celebrate by not murdering each other in cold blood.

Don’t worry, we’ll send out Save-The-Date cards.

January 1, 2011
Magic Birthday

Aunt Clare –>

In other words, it’s her�Magic Birthday! �The�Orange Five print was created especially for her:

It’s pretty tasty and she may try to lick the ink but I can’t be responsible for that. Just like I can’t be responsible for anything I did from 1985 – 1995.

December 29, 2010
Are we there yet?

Christmas is just around the corner and that can only mean one (or more) thing(s): The shop is closed and the kitchen is open.

ALSO, it means that the children and animals are underfoot (more than usual) because of the 5 foot snowdrifts blocking the exits.

But don’t worry if you haven’t sent (or bought) your Christmas cards, yet! We (Jen and I, mostly Jen) are here to hold your hand straight through this blustery season! Did you know that (legally) you can send “Christmas” cards until January 6? THAT, is the official end of the Christmas Season because that’s when the Wise Men hauled it to the manger.

*Playmobile dramatization.

I used to mark the end of the Christmas Season by my son’s birthday (February 7). That day meant it was time to shove the Christmas tree out the second story window before the arrival of the birthday party guests.�Now�the tree stays until it becomes a fire hazard, and not a moment longer.�So responsible!

So, speaking of an Epiphany: Don’t waste another minute reading this scatology! Go and buy some�Seasonal Cards!

December 22, 2010
Snow on Snow on Snow

Ummmmmmmmmm… it’s, like, snowing.

We tried to venture out in it today but then we saw this:

And this:

That’s a snow plow in a ditch on the side of the highway.

Now we’re doing our Christmas shopping sans danger from our�computer�-�you can too!

December 11, 2010

A whirly-what??

A whirly-who?

A metalsmithing kineticist/teacher �needed a business card and we made him this:

February 16, 2010
Flush

Apparently, it’s healthy to flush your gallbladder. How? A delicious nightcap: A hearty blend of olive oil and grapefruit juice. Chilled, of course.

In the spirit of the flush – I thought I’d flush out some old designs. These designs were rejected by clients.

Not because they didn’t like the designs but because they are�just jealous of me.

February 15, 2010
Step one:

Part of the World Domination Plan involves a complete Zeichen Press website redesign. Just imagine our new logo�in living, breathing, MOVING,�technicolor!�Oh, the anticipation dizzies me. My prop shopping list includes a wig and a man. …I guess my husband could be the man… Lord knows he’d love the attention. Especially the mouth-to-mouth resuscitation.

My friend�Fred�started photographing our product line. It’s a Fair Trade – just like when the Indians traded Manhattan for wampum.

PS: Did you know that�Zeichen Press cards can be delivered right to your door?�That’s right! You don’t even have to leave your house. Or your bed. Like me. What will they think of next??

February 10, 2010
As we descend into the bowels of that beast called Winter

It is February 1.

If anyone is left please contact me. I have locked myself in the furnace room and my rations are dwindling. I am eating�Panko�Japanese Style Breading�with a dirty popsicle stick and telling myself it’s Lik-A-Stix. Mmmmm, Lik-A-Stix…

Somehow, I was able to make this card:

February 1, 2010
Je m’appelle Fran�oise

If I were getting married I would design and letterpress print my own invitation.

What am I saying?? No, I wouldn’t. I don’t even send out the Christmas cards that I design and letterpress print. WHAT??!! I know. This is a blog post and a confession.

Anyway,�Minnesota Bride�included �one of our wedding invitations�in a nice little spread they called�”Vintage in Vogue.”

See?

2.�Inspired by the couple�s romantic first meeting in the city of love, designer Fran Shea blended imagery from Paris with a vintage postcard theme to create a classic yet distinctive invite. Using letterpress printing and a unique accordion layout, this design evokes an aura of chic French elegance.�Zeichen Press, 612.432.1943, zeichenpress.com

January 31, 2010
A roomful of Letterpress printers

It was everything I imagined. Except better, because of the chicken shots.�Yum!�

Mary Bruno�organized the event in honor of�Amos Kennedy’s�timely arrival. As far as I could tell, Amos is�not�related to THE Kennedy family. There were certain clues, like: He did not share that�distinctive/made up accent�or�that glamorous head of hair. Also, he is black.

Anyway, Amos was there and we hugged like old friends. There was much talk, naturally, of printing presses. Mary Bruno ended up breaking a beer bottle and using it as a weapon – apparently her “street cred” was at stake. Boy was�I glad to get out of there with only minor injuries. I wish I could say the same for Jen. Please send flowers and meals to our headquarters.

Two St. Paul printers showed up : Fred Petters of�Vandalia Street Press�and Bill Moran of�Blinc Publishing.�Bill was nice. Fred ate off of other people’s plates. I could go on and on but why should I when I have this amazing photograph that perfectly captured the evening?

January 26, 2010
And this is where Fran and Jen learn to use their new Heidelberg

Oh, the joy of leaning over a giant machine that has the potential to crush my hands�and�create such beauty!

I think I felt joy. Or�panic? In any case, I felt some sort of feeling while leaning over�the New Press.�Karl (the previous owner) had explained, really clearly, the 1,000 things to know – why couldn’t I remember them?? Knobs, pulls, blades, grippers, clutch levers, friskets, sucker bars, rollers, toggles, gears, pins, springs… they all seemed to get tangled up in my mind.

Oh, so tangled!

Just like a�rat king.

That’s what happens when the tail of one thought gets covered in feces and the tail of another thought gets stuck to it… and the tail of�another�thought gets stuck to the�other�thoughts. It’s all very messy and usually ends up in some Dutch chimney.

Anyway, here’s a snippet of our lesson:

January 18, 2010
Vintage Indie

This is Gabreial Wyatt —>

I think we would totally have been friends in high school. She would have called us “top-secret friends”. I was told (by my “top-secret friends”) that “top-secret friends” are better than regular friends. Sure, they don’t go anywhere in public with you, or sit next to you at lunch, or acknowledge your presence – but, that doesn’t mean anything.

Gabreial keeps a blog about all things vintage AND indie.�She interviewed me because we are such good “top-secret friends”.

Bless her heart.

January 13, 2010
Lower Case n

The Tanek logo has this lower-case “n” in it that I�knew�I recognized from somewhere:

January 10, 2010
Mrs. Meyers, Goof-Off and 2,500 pounds of love

That’s what the press looks like – and I always play that song when I gaze upon it.

January 5, 2010