Nothing against seahorses — I’ll get around to writing about them one of these days. But for now, here is a card about a Victorian mermaid.
I think it could be used as a thank-you note? I don’t know… you will have to make that decision. These mermaids were less common than the typical topless mermaids.
While filling out the application for a small business grant from Chase and Living Social, something occurred to me:
Zeichen Press Headquarters is located exactly behind my house in a building some might call a “garage.” 
There. I’ve said it. I feel so much better.
It is 360 square feet of letterpress goodness. It is 10 tons of letterpress finery. BUT, IF we got that grant (would it be in the form of a giant, novelty cheque? I will accept nothing less.) we could expand … We could punch another hole in the leather belt of our business! We’d be that much closer to World Dominance.
We are in over 500 shops around the world. We have dozens of reps. We have distributors in New Zealand, Australia, and the United Kingdom. BUT, what if we were able to operate from a larger venue? … What if we could hire a big, hairy man to operate our presses?
Step 1) Go to missionsmallbusiness.com and click ‘Log In & Support’ and log in using Facebook.
Step 2) Type “Zeichen Press” in the search field.
Step 3) Click on the blue Vote button next to our business name.
Step 4) Weep, openly.
We need 250 votes (what?! That’s all??) to be CONSIDERED for the grant. How much is the grant?
$250,000.
Or whatever.
NO BIG DEAL.
Please vote — I’ve been starving myself so I would take up less space in the shop. I’m so hungry.
There was a canopy bed in my bf’s bedroom with a Holly Hobby theme. There was a room covered in pink carpeting, but not entirely covered in pink carpeting — one wall featured a mural of a day-glo leopard — when the “black light” came on, it was party-time. There were, at least, four fireplaces — a bronze peacock guarded one of them. In that room, there was an off-limits record collection. Ziggy Stardust confused and intrigued me. An indoor pool in the basement? Yes. Sauna? Check.
This was the Mary Tyler Moore house, circa 1980. AKA: Heaven.
You know, Mary Tyler Moore?! Once Laura Petrie, reborn as herself and the star of her very own situation comedy set in my fair city?
I haven’t been back to the MTM House since my friend’s family moved out, BUT one of my spies was just there (it’s on the market for a cool $3,620,000) and saw our Room and Board prints hanging on two walls. Now, I know: Not as cool as a day-glo leopard mural, but as Miley Cyrus would say, “still pretty cool.”
The Zeichen Press shop has a concrete slab for a floor and this — magically — keeps the room from feeling like a sauna until mid-July. Surrounded by all things letterpress, the air thick with a healthy wi-fi signal, and the temperature hovering around a tolerable°, I streamed some Netflix.
And while watching reruns of Portlandia, I bumped into this:
Powell’s Books.
I paused.
Could it be? Yes, it is! That little bookstore carries Zeichen Press cards!
We’re famous-ish!
I’ve been told that it’s important to take a break — get in the car, hop on a plane, inject yourself with propofol — whatever it takes. I love free advice — remember when everyone told me to get my cat fixed? She did die but I hate dwelling on details.
Anyway, I decided to take that break…
Step one was important and involved shaving the dog.
This took about two hours because she insists on wearing the wig.
Step two involved tuna-salad. That’s self-explanatory.
And step three was spent poring over maps. This step was critical because, for some reason, I would be the person driving the car. “WHAT?!” you say. And rightly so.
Yes, for two and a half hours, my passengers/prisoners sat with clenched jaws, praying for safe passage or a quick, painless death.
Praise the Lord, prayers were answered, tuna salad was consumed, ticks were pulled, and screens were repaired.
It was only 24 hours, but it felt longer. If someone you love is diagnosed with a terminal illness and wants to make their life feel like it’s dragging on and on, send them to a place without flushing toilets — a place where you are forced to haul your own water to pour into the toilet bowl so the toilet will (magically) flush.
The drive home was terrifying and I gripped the steering wheel like a scrap of wood floating by a freshly wrecked ship. If the other drivers on 35W only knew my fear, they would have given me my own lane and maybe a police escort.
Off-key Christmas carols float dreamily through the Summer air, the ice-cream truck trolls for kids using low-fi audio technology. Water-balloons are filled, teams are picked (bubble gum, bubble gum, in a dish, how many pieces do you wish?) but distractions are everywhere and soon talk turns from who is on which team to pretend lands filled with orphaned children. Poor, parentless children, left to cobble together meals from mint leaves and wild rhubarb.
Summertime, and the children and animals are off-leash — days are filled with sprinklers, wet bathing suits, hot dogs burned on the grill, and day dreaming.
Here’s a new card:
The closest I’ve been to Australia is the Victoria’s Filet at the Outback Steakhouse in Blaine, MN (pop: 44,942). I’m not sure who to thank for introducing Zeichen Press to our Australian cousins. Maybe Ampersand Duck had something to do with it or maybe it was my grassroots advertising campaign. I stuffed (but first I drank) 1000 bottles of wine with Zeichen Press Cards and threw them into the Atlantic Ocean.
Maybe one washed up on the shores of Melbourne because this showed up in their newspaper:
Our CanCards are their Object of Desire. Thank you, Australia.
Someday I will visit you. And your kangaroos. And your boomerangs.
About a jillion years ago, I was contacted by some Hollywood set designer – she wanted to know if I had extra letterpress “JUNK JUNK JUNK” for a new movie starring Rosario Dawson and Will Smith. Wait. What?! Trembling, I clutched my Fresh Prince of Bel Air collection to my chest and replied, “Oh, that’s cool. Yeah, I could Fed Ex some stuff to you guys – I won’t charge extra for the dust.” (Followed by cool and knowing laughter). What a comfortable rapport! I was talking TO Hollywood. Maybe they’d ask me to audition for the movie! The movie… Maybe Rosario Dawson needed an understudy… or a body double?
We could be twins!
I asked the set designer when they’d like to fly me out, explaining that my schedule was flexible enough to accommodate movie- shoots, sightseeing, and pool-parties. She told me she’d have her people call my people.
ANYWAY, it turns out they were able to pull the set together without my JUNK JUNK JUNK and Rosario politely declined my offer — we’re still totally friends
…So I finally watched The Movie last night. Ummm, Will Smith can fix my press anytime. Is that my review? Is that all I have to say? … Uhh, Rosario was convincingly ill and I bawled like a baby. There. Happy?? OH, and the garage-studio was super cute and perfect.
PS: Strangely, Rosario’s character ALSO nicknamed her press The Beast. What?! 
I’m dripping with sweat. I’m marinating in sweat – the shop has got to be 100° . My head feels fuzzy… and my hands (are those my hands?) are leaving sweat-finger-prints on all the paper that I’m cutting.
Wait, I smell barbecue chicken! Wait, maybe I’m on fire…. False alarm. It’s really chicken.
So, I’m cutting paper in my bathing suit. I feel like I’m wearing a snowsuit in a sauna.
I love summer. I’m not even kidding.
My kitchen faucet broke (again) and as I crouched on the patio with the garden hose and plastic scrubby, my mind wandered to faraway lands. Specifically, Wanamingo, Minnesota. Oh, Wanamingo! Has anyone written an ode to thee? I was in Wanamingo today and overheard this “conversation” between a mother and child at the 60 Stop Gas Station:
Child: “I want eggs for breakfast.”
Mother: ” You can’t get everything you want. I wanted flowers for Mother’s Day and I got nuthin’!”
Oh, well. The REAL Wanamingo is full of chickens, barn cats, fictional alpacas and acres of hard-working folks that build chicken coops and excavate pig cemeteries – just for fun. These people walk around with just a hint of a smile, a smile that says, “I chop the logs to heat my house. I know how to grow potatoes. I know the difference between bush beans and pole beans.”
They also spend the Winter trying not to recreate a scene from The Shining.
I’M JUST SAYING.
Okay, so maybe I don’t have what it takes to step off the grid and live like Ma Kettle. Maybe the closest I get to feeling the heartland is living with a broken faucet. Fetching water for cooking makes me feel like a barbarian.
In between all my water fetching I made this :
It’s gonna be BIG people.
BIG.
Grandmas don’t read HOW and they certainly do NOT read SWISS MISS but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).
Oh, DIY! You know Martha Stewart (PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.
DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.
ONE MORE! (I photoshopped a smile on Jen’s face):
Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (¿De quién perro es ése??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.
Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:
Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men. Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.
I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.
Observe:
California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.
Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?
Stay tuned.
What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.
The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”
Isn’t that romantic?
Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – cleaning, bills, cooking, dad’s life-support machine.
I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.
If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail - the Cary Grant of the comics. BUT I saved The Far Side for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.
Okay, here we go:
