Zeichen Press – Page 42 – Design & Letterpress for the people.

If your parents REALLY loved you

they would have me design a super sweet invitation for an important event in your life.�IF they REALLY loved you they would call me on the phone and say, “Hey, Fran! My name is Mr. Blee-Blah-Blah! I would like to demonstrate my love for my child by paying you to artistically interpret an upcoming event. �Your design savoir faire is the ONLY match for the depth of love I have for my child. They have a (insert important event) coming up. Let’s do this.”�

CLICK.

I’m just saying.

We created the following Bat Mitzvah invitation for a family that clearly knows how to express their love:

March 31, 2009
Room & Board & Me & Jen & Kangaroo Meat

Ding! Round two!

Meeting with Room & Board this afternoon. If all goes according to my master-plan* R&B will bite the inside of their cheeks to stifle their sobs of awe when I reveal The Prints. To diffuse the awesome aura, I will hand out sunglasses. Personally, I think inked antique type is as delicious as kangaroo meat from First Course.

YES. kangaroo meat.�

Round one for Room & Board ended up being a creative exercise – I know, I know. My Reward Will Be In Heaven. I produced some cutey cutes for Children’s Rooms. I dug down deep into that soft part of my heart – it was under a layer of small pebbles – and found these: I call them Franimals:

*master-plan: do not get lost driving to Room & Board HQ.

March 26, 2009
fancy-talk

Dahhhhhhhhhhhhhling!

You simply must see the latest thing! Diamonds are so last week and pearls are so last century.�Resin and metal is H-O-T! I hate to muddle-up the Natural Order of the Universe (no, I don’t) but we simply couldn’t say no to�Ampersand Designs�suggestion of collaboration!

We already sat side-by-side in the�Oscar Luncheon�gift bags – and – although opening the gift bags caused a face-melting scene ala Raiders of the Lost Ark,�we decided to combine our chocolate with their peanut butter for a super-sweet fashion-statement.

Buy one or ten today!

March 18, 2009
I ? NE + Downtown + Scott Parkin + Stephen Lynch + Rod Cone + David Josefsberg

Dear Diary,

Last night was ever so much fun! I went to a party and got a lock of everyone’s hair for my scrapbook. My art was hot glue-gunned to the wall by Jen.

Oh, Jen… will she ever settle down? She wore a short little dress and MOTORCYCLE BOOTS!! She’s trouble. See her little tiny head?:

The young man that sold me my dress failed to tell me that it also doubled as a shirt.

I blame him for the indecent length.

I also blame him for climate change, hiccoughs, Christopher Reeve’s “accident”, and my parents break-up.

~

There were so many tasty bits about that party. Jocelyn’s food and drink was dee. lish.us.

�Scott Parkin‘s street-level office was cooler (and cleaner) than anything I will ever own.

Maybe that’s why he asked me to stand by the door.

And sit in a highchair.

Studio on Fire displayed their goodness on the West Wall. And by that I mean, Ben Levitz stood nude on a chair in front of the West Wall. It wasn’t the least bit uncomfortable. Something about the beard made him seem fully dressed.

Part II of the evening was jam-packed full of comedy. Stephen Lynch�was gracious enough to give us front row seats to his show. Um, I don’t think I’ve laughed this hard since he came to town last year. AND did you know that The Hilton grills up Steak Bites for hungry travelers after midnight? Well, they do. We ate them and laughed at Rod Cone.

Or was it the other way around?

BUT there was one thing we all could agree on: It would be better to lose an arm than have your face chewed off by a chimp.

AND never wrestle a Praying Mantis.�

Oh, and somehow during the course of the evening, this happened:

Oh, Diary… what will tomorrow bring?!

March 14, 2009
You crazy kids and your YouTube!

I know everyone is DYING to see me operating my big-ass press.

Will wonders never cease?�I love you, Internet.

March 14, 2009
COME-N-GIT YER LETTERPRESS

Shu-OOT!! It’s a letterpress extravatacularasm!! This Freitag is gonna be all monster-truck-jam but with no trucks, no face-tattoos, and no NASCAR jackets. WHAT?! How can THAT be any fun?! Don’t tell Scott Parkin but I’m planning to ride in through the double doors and right over his conference table on my pimped-out ATV.�It’s gonna kick so much ass.�

So, it’ll be ME, JEN,�MR. BEN LEVITZ … and I’m sure he’s got some sort of gun-toting design gang. I’ll be wearing a full Kevlar dress, so I’m not even worried. The thing about Kevlar is that it’s light and airy. Just like me.

So, pack your saddle-bags with hard-tack and whiskey, shave your legs, and kiss yer ma’ goodbye – you’re goin to Northeast Minneapolis. Oh, Northeast Minneapolis… so… artsy, so… much… like… Uptown… wishes… it… were… still…

::The Dirty Details::

March 10, 2009

David Hasselhoff, Jerry Lewis, Zeichen Press

The closest I’ve been to Australia is the�Victoria’s Filet�at the�Outback Steakhouse�in Blaine, MN (pop: 44,942). I’m not sure who to thank for introducing�Zeichen Press�to our Australian cousins. Maybe�Ampersand Duck�had something to do with it or maybe it was my grassroots advertising campaign. I stuffed (but first I drank) 1000 bottles of wine with�Zeichen Press Cards�and threw them into the Atlantic Ocean.

Maybe one washed up on the shores of Melbourne because this showed up in their newspaper:

Our�CanCards�are their�Object of Desire.�Thank you, Australia.

Someday I will visit you. And your kangaroos. And your boomerangs.

July 10, 2009
Seven Pounds is the name of the movie not the weight of my head

About a jillion years ago, I was contacted by some Hollywood set designer – she wanted to know if I had extra letterpress “JUNK JUNK JUNK” for a new movie starring Rosario Dawson and Will Smith. Wait. What?! Trembling, I clutched my Fresh Prince of Bel Air collection to my chest and replied, “Oh, that’s cool. Yeah, I could Fed Ex some stuff to you guys – I won’t charge extra for the dust.” (Followed by cool and knowing laughter). What a comfortable rapport! I was talking TO Hollywood. Maybe they’d ask me to audition for the movie! The movie… Maybe Rosario Dawson needed an understudy… or a body double?

We could be twins!

I asked the set designer when they’d like to fly me out, explaining that my schedule was flexible enough to�accommodate movie- shoots, sightseeing,�and�pool-parties. She told me she’d have her people call my people.

ANYWAY, it turns out they were able to pull the set together without my JUNK JUNK JUNK�and�Rosario politely declined my offer — we’re still totally friends

…So I finally watched The Movie last night. Ummm, Will Smith can fix my press anytime. Is that my review? Is that all I have to say? … Uhh, Rosario was convincingly ill and I bawled like a baby. There. Happy?? OH, and the garage-studio was super cute and perfect.

PS: Strangely, Rosario’s character ALSO nicknamed her press�The Beast.�What?!�

June 24, 2009
96�

I’m dripping with sweat. I’m marinating in sweat – the shop has got to be 100� . My head feels fuzzy… and my hands (are those�my�hands?) are leaving sweat-finger-prints on all the paper that I’m cutting.

Wait, I smell barbecue chicken! Wait, maybe I’m on fire…. False alarm. It’s really chicken.

So, I’m cutting paper in my bathing suit. I feel like I’m wearing a snowsuit in a sauna.

I love summer. I’m not even kidding.

June 23, 2009
Wanamingo

My kitchen faucet broke (again) and as I crouched on the patio with the garden hose and plastic scrubby, my mind wandered to faraway lands. Specifically, Wanamingo, Minnesota. Oh, Wanamingo! Has anyone written an ode to thee? I was in Wanamingo today and overheard this “conversation” between a mother and child at the 60 Stop Gas Station:

Child: “I �want eggs for breakfast.”

Mother: ” You can’t get everything you want. I wanted flowers for Mother’s Day and I got nuthin’!”

Oh, well. The REAL Wanamingo is full of chickens, barn cats, fictional alpacas and acres of hard-working folks that build chicken coops and excavate pig cemeteries – just for fun. These people walk around with just a hint of a smile, a smile that says, “I chop the logs to heat my house. I know how to grow potatoes. I know the difference between bush beans and pole beans.”

They also spend the Winter trying not to recreate a scene from The Shining.

I’M JUST SAYING.

Okay, so maybe I don’t have what it takes to step off the grid and live like Ma Kettle. Maybe the closest I get to feeling the heartland is living with a broken faucet. Fetching water for cooking makes me feel like a barbarian.

In between all my water fetching I made this :

It’s gonna be BIG people.

BIG.

June 13, 2009
GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009