Zeichen Press – Page 21 – Design & Letterpress for the people.

Hello, my name is

Remember when�I talked about my naming skills?�No?�That’s okay, I barely remember it myself.�Anyway,�I did a project with�The Carney Group�- I named a product that debuted at the�2011 MacWorld Expo�to much adulation. Wait, that’s a pretty strong word. To much�curiosity.�They made the Top 3 Happening Booths but I think that had more to do with the bearded�CodeWeavers�COO dressing as Cher (I think that’s Cher?? Yucky!)

than the name I chose for the product – which was, by the way:�Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.

So brilliant.

David Pogue of the�New York Times�called it “hilarious” and one of the most creative pitches he’d seen all year.

I wonder if he meant�last year�because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most�disturbing�pitches he’d seen.

I wrote a lot of funny lines and made some cool logos

BUT all of my creative was for naught.

For naught.

They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video�I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name.�Close the blinds and turn on the projector, here’s IMPERSONATOR:

January 31, 2011
Working in the Bathtub

I love the ladies of the�Jelly Shot Test Kitchen. And when I say I�love�them it means I�love�that they trust us. Trust us to create business cards�of the future.�We’re not sure how lasers work but we all saw Superman II.

These days, lasers are used for more than just pulverizing concrete. And I can prove it:

The latest project for JSTK has nothing to do with lasers. Or letterpress -�don’t they know we do LETTERPRESS??��They asked us to create some instructional films.

Naturally, I cleaned my bathtub and got to work:

Here’s what I made:

January 9, 2011
Goodbye 2010

2010 has a short driveway and as we backed down it we (I) felt wistful. It seems like only last year we were�freezing in Brainerd. Here we are again, eating thick-cut bacon and praying for the strength to survive round after round of Name That Tune. I don’t believe in New Year’s Resolutions because the prisons are overcrowded as it is and also because the world isn’t ready for my style of leadership. (Deer-in-the-headlights.)

This was a big year for Zeichen Press – and as I sit in my Fiberglass Insulated Cell, I feel gratitude. I also feel greasy from all of the bacon, but like the sparrow, I will take a sand-bath to freshen up when the time is right. A new website,�a fleet of reps,�prints in Room & Board, the dog’s wig:

Who wouldn’t be grateful? I believe Jen and I are coming up on The Five Year Anniversary of Our Zeichen Press Partnership – we will celebrate by not murdering each other in cold blood.

Don’t worry, we’ll send out Save-The-Date cards.

January 1, 2011
Magic Birthday

Aunt Clare –>

In other words, it’s her�Magic Birthday! �The�Orange Five print was created especially for her:

It’s pretty tasty and she may try to lick the ink but I can’t be responsible for that. Just like I can’t be responsible for anything I did from 1985 – 1995.

December 29, 2010
Are we there yet?

Christmas is just around the corner and that can only mean one (or more) thing(s): The shop is closed and the kitchen is open.

ALSO, it means that the children and animals are underfoot (more than usual) because of the 5 foot snowdrifts blocking the exits.

But don’t worry if you haven’t sent (or bought) your Christmas cards, yet! We (Jen and I, mostly Jen) are here to hold your hand straight through this blustery season! Did you know that (legally) you can send “Christmas” cards until January 6? THAT, is the official end of the Christmas Season because that’s when the Wise Men hauled it to the manger.

*Playmobile dramatization.

I used to mark the end of the Christmas Season by my son’s birthday (February 7). That day meant it was time to shove the Christmas tree out the second story window before the arrival of the birthday party guests.�Now�the tree stays until it becomes a fire hazard, and not a moment longer.�So responsible!

So, speaking of an Epiphany: Don’t waste another minute reading this scatology! Go and buy some�Seasonal Cards!

December 22, 2010
Snow on Snow on Snow

Ummmmmmmmmm… it’s, like, snowing.

We tried to venture out in it today but then we saw this:

And this:

That’s a snow plow in a ditch on the side of the highway.

Now we’re doing our Christmas shopping sans danger from our�computer�-�you can too!

December 11, 2010

The mysterious mating practice of the praying mantis, AND YOU!

Ah, romance!�One couple might choose dinner and a movie… Another couple might choose post-coital cannibalism.

February 15, 2013
Mirror, Mirror On The Wall

Who’s the fairest one of all?

There is SO much happening around here! First, I had to bait a squirrel trapto catch the�Kitchen-Squirrel. I was going to fill the trap with my�kitchen garbage�(her favorite) but I decided to go for something more bourgeois: Skippy Peanut Butter.

And then there was a serious decision to make: Which card would Paper Source like more?I hope we chose wisely because one of our lives (Jen’s) is on the line.

Oh, and I didn’t forget that it is Valentine’s Day today, I am very romantic. Here is proof:

February 14, 2013
Meat Suits And Building A Fan Base

For Immediate Release:�In an attempt to build the Zeichen Press Fan Base, Jen Shea and Fran Shea will�appear on a local cable-access show locked in a cell and covered in Fancy Feast�. 1,000 cats will be released into the cell through a small hatch. Fran and Jen will sing a medley of famous duets, including�Islands In the Stream,�Endless Love, and�You Don’t Bring Me Flowers.

###

February 10, 2013
Inspiration Constipation Frustration

I’ve been told that life is full of challenges. And I’m sure that, someday, I’ll encounter one. I hope it’s not a shipwreck or banishment. …I will probably contract the Ebola Virus.�I designed a card for myself in preparation.

Oh, but here’s a more “buyable” card for those of us that need encouragement:

February 5, 2013
HIGH FIVE!

In the belly of the Good Ship Whistlesnot sat two strangers � one called Captain Fatchtinkle and the other, Timtim Lipskin.

They chatted like two gentlemen between rounds of whiskey-pong and Password and it wasn’t long before discovering�they shared a passion for shuffleboard.

A friendship was born!

(To be continued…)

February 2, 2013
Understanding Your Target Demographic

Hello.

My name is�Pevenshire Wiffynuts�and I’m here today to talk about targeting your demographic. Whether you are marketing adult diapers, cowboy hats, or cemetery plots, it is critical that you understand your audience. That may mean that you have to poop in your pants, herd cows, or bury a loved one.

Don’t be afraid to do these things � they will help you effectively move product and change lives.�

Wow! Thanks, Pevenshire.

I hear what you’re saying � I ripped off my mom-mask to reveal the face of an eight-year-old-boy so I could create this birthday card:

January 29, 2013
Fairy Tales And True Tales

The poor peasant said it best, “even if we had only one and it were quite small, and only as big as a thumb, I should be quite satisfied, and we would still love it with all our hearts.”

If Fairy Tales were true, hedgehogs would speak and donkeys would spew gold. And poor old peasants could wish and receive tiny children.

I wrote a Fairy Tale about an old childless couple and a duck. Inspired by�true events. In the story, there is a duck, a baby, and an angry mob.

But I’ve said too much!

I’ll get that published someday but MEANWHILE here is a card for the new parent � it features a disgruntled chick.

January 28, 2013
Have You Seen This Baby?

I’ve nursed a few babies in my day and that makes me an expert on sacrifice.

It does.

Or is it laziness? Making a bottle seemed like so much work! …Get out of my cozy bed, walk all the way to the kitchen, measure and pour powdered formula into a bottle, warm water in pan on stove, add water to bottle, test temperature

OR

lift up my shirt.

Anyway, I made a card for the new mother:

January 25, 2013
General Sherman’s Men Are Praying For You

Isn’t that a comforting thought?

If I had a tumor, I’d want a group of strangers to pray it away.

Less messy than surgery.

Also, if I could train a field-full of meerkats to pray for me, I would.That would be adorable.

Thanks (or no thanks) to Facebook, phrases that were once packed with meaning, are like a watered-down drink:�You are in our prayers… We are all praying for you…

These, followed by a frowny-face 🙁 are now much more common than a hand-written note.

🙁 x 1,000!

Someday we’ll create�Encouragement Cards�for the most grievous of events�(will we??)�but how about those events that still deserve more than a Facebook comment? How about: sewage backups, low-risk operations, stomach flus, power-outtages, lost dogs, lost luggage, car-jackings, rat-infestations, or hauntings?

Not quite tragic but still entitled to a show of support. A card like this (IN THE MAILBOX) would cheer a person up posthaste:

January 16, 2013
Hands-Free Forever

It was time for�The Sign Of Peace,�and as all members of the congregation turned to offer their hand for a firm shaking, I slowly let my sleeve swallow�my�hand.

With a forlorn look and one missing hand, I imagined the gasps of concern for my deformity. I turned to the family in the pew behind me � they would wonder if I was born crippled or if my hand had been lost in a bloody accident. I was eager to extend my handless arm, my face already prepared and appropriately pitiful.

Oh, but why do parents have to crush their children’s fantasies?

And here’s another story about hands:

I took woodshop in highschool.

I did.�I was the only girl. The room was filled with dangerous power-tools and I secretly hoped for the “automatic A” decribed by the teacher:�”If a student is dumb enough to sever a finger or an entire hand, they will receive an automatic A.”�

Unfortunately, I successfully made a box:Speaking of hands, here’s a new card:

January 13, 2013