Zeichen Press – Page 21 – Design & Letterpress for the people.

Wherein the dog wears a wig for Room and Board and Jen pies type

Yes, well… As you can see, the dog was ready to meet with Room and Board today. We fought over the wig but there’s just no talking to her. I don’t even think the wig looks that great �- her fur is a totally different color.

Whenever Room and Board stops out to visit, Jen dumps a case of type onto another case of type. I think it’s a waste of time but Jen loves wasting time – I have to be like,�“Jen, quit wasting time.”

Oh, well – the meeting went great (I think they think we’re strange. Maybe the wig�was�too much??) They told us to make some more�alphabet press-type prints.

That’s what they call those. I call them tickets to Cape Cod but that’s none of your business.

May 12, 2010
What DOESN’T a “Long Men’s Wig” have to do with letterpress?

The creepy severed head would not discourage us from our very important purchase.�The wig�will play a small, but pivotal, role in our upcoming film (tentatively titled,�Your CPR Hurts My Chest).

May 8, 2010
(Edina) Minnesota! Where the Booze Drips Freely From the Trees

Right? We met with half of the�“Jelly Shot Test Kitchen”�AND if you don’t know what I’m talking about -�you soon will.�These Edina�ladies (why did I italicize that?)�answered a pretty serious question:�“What would a jell-o shot look like if it grew up?”�

Here’s the answer:

A Jelly Shot Test Kitchen “cookbook” (cookbook?) is in the works and they have come to Zeichen Press to help create some buzz. I wonder if it’s because�they caught wind of our professionalism.�Probably.

May 6, 2010
Craft+Extravaganza=Craftstravaganza

Does Geek+Spectacular=Geektacular? I was never good at math but I DO know that the State Fairgrounds are going to be�wall-to-wall geeks tomorrow. Jen and I will be there handing out love-letters and hugs to all of our loyal customers.

We went there tonight to set up. This baby has been following Jen around for, like, two years:

May 1, 2010
OH, I get it! PR is like stalking!

Creative, elaborate, polite (but persistent) stalking! Nothing against the�creative�stalkers out there. You know who you are.�Please don’t start re-stalking me.

I sent out the press package for Tanek today, it contained everything but a pan of brownies and a lock of my hair.

I hope�Neal St. Anthony�likes kittens.

Did I hand set that type?

Yes.

April 29, 2010
email is so 2009

I love getting a letter in the mail – and getting a package in the mail is like finding money under your pillow. Or discovering a coin in a freshly gutted fish.

Reading�my�email goes like this:�delete, delete, delete, delete, delete, delete, delete, delete, delete, �delete, delete, delete, delete, delete, delete… oh, that’s important… delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete.�

As you know,�Zeichen Press is handling all things that fall into the realm of communications for�Tanek Inc.�This job is usually less messy than gutting a fish but just as satisfying. Contacting reporters is part of the job and we realized that doing so via email might just be a little bit like whispering to your date across a crowded room. Not that we have dates. Or are ever invited to rooms that are crowded.

Here is the first part of a press package going out to local reporters. (Neal St. Anthony, you lucky devil!)

(Here’s a story:�Ken Piper�of Tanek was the head designer for the brand-new KMOJ station in North Minneapolis. That’s right: North Minneapolis. Watch out, South Minneapolis – the Northside is picking up steam!)

April 26, 2010

The mysterious mating practice of the praying mantis, AND YOU!

Ah, romance!�One couple might choose dinner and a movie… Another couple might choose post-coital cannibalism.

February 15, 2013
Mirror, Mirror On The Wall

Who’s the fairest one of all?

There is SO much happening around here! First, I had to bait a squirrel trapto catch the�Kitchen-Squirrel. I was going to fill the trap with my�kitchen garbage�(her favorite) but I decided to go for something more bourgeois: Skippy Peanut Butter.

And then there was a serious decision to make: Which card would Paper Source like more?I hope we chose wisely because one of our lives (Jen’s) is on the line.

Oh, and I didn’t forget that it is Valentine’s Day today, I am very romantic. Here is proof:

February 14, 2013
Meat Suits And Building A Fan Base

For Immediate Release:�In an attempt to build the Zeichen Press Fan Base, Jen Shea and Fran Shea will�appear on a local cable-access show locked in a cell and covered in Fancy Feast�. 1,000 cats will be released into the cell through a small hatch. Fran and Jen will sing a medley of famous duets, including�Islands In the Stream,�Endless Love, and�You Don’t Bring Me Flowers.

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February 10, 2013
Inspiration Constipation Frustration

I’ve been told that life is full of challenges. And I’m sure that, someday, I’ll encounter one. I hope it’s not a shipwreck or banishment. …I will probably contract the Ebola Virus.�I designed a card for myself in preparation.

Oh, but here’s a more “buyable” card for those of us that need encouragement:

February 5, 2013
HIGH FIVE!

In the belly of the Good Ship Whistlesnot sat two strangers � one called Captain Fatchtinkle and the other, Timtim Lipskin.

They chatted like two gentlemen between rounds of whiskey-pong and Password and it wasn’t long before discovering�they shared a passion for shuffleboard.

A friendship was born!

(To be continued…)

February 2, 2013
Understanding Your Target Demographic

Hello.

My name is�Pevenshire Wiffynuts�and I’m here today to talk about targeting your demographic. Whether you are marketing adult diapers, cowboy hats, or cemetery plots, it is critical that you understand your audience. That may mean that you have to poop in your pants, herd cows, or bury a loved one.

Don’t be afraid to do these things � they will help you effectively move product and change lives.�

Wow! Thanks, Pevenshire.

I hear what you’re saying � I ripped off my mom-mask to reveal the face of an eight-year-old-boy so I could create this birthday card:

January 29, 2013
Fairy Tales And True Tales

The poor peasant said it best, “even if we had only one and it were quite small, and only as big as a thumb, I should be quite satisfied, and we would still love it with all our hearts.”

If Fairy Tales were true, hedgehogs would speak and donkeys would spew gold. And poor old peasants could wish and receive tiny children.

I wrote a Fairy Tale about an old childless couple and a duck. Inspired by�true events. In the story, there is a duck, a baby, and an angry mob.

But I’ve said too much!

I’ll get that published someday but MEANWHILE here is a card for the new parent � it features a disgruntled chick.

January 28, 2013
Have You Seen This Baby?

I’ve nursed a few babies in my day and that makes me an expert on sacrifice.

It does.

Or is it laziness? Making a bottle seemed like so much work! …Get out of my cozy bed, walk all the way to the kitchen, measure and pour powdered formula into a bottle, warm water in pan on stove, add water to bottle, test temperature

OR

lift up my shirt.

Anyway, I made a card for the new mother:

January 25, 2013
General Sherman’s Men Are Praying For You

Isn’t that a comforting thought?

If I had a tumor, I’d want a group of strangers to pray it away.

Less messy than surgery.

Also, if I could train a field-full of meerkats to pray for me, I would.That would be adorable.

Thanks (or no thanks) to Facebook, phrases that were once packed with meaning, are like a watered-down drink:�You are in our prayers… We are all praying for you…

These, followed by a frowny-face 🙁 are now much more common than a hand-written note.

🙁 x 1,000!

Someday we’ll create�Encouragement Cards�for the most grievous of events�(will we??)�but how about those events that still deserve more than a Facebook comment? How about: sewage backups, low-risk operations, stomach flus, power-outtages, lost dogs, lost luggage, car-jackings, rat-infestations, or hauntings?

Not quite tragic but still entitled to a show of support. A card like this (IN THE MAILBOX) would cheer a person up posthaste:

January 16, 2013
Hands-Free Forever

It was time for�The Sign Of Peace,�and as all members of the congregation turned to offer their hand for a firm shaking, I slowly let my sleeve swallow�my�hand.

With a forlorn look and one missing hand, I imagined the gasps of concern for my deformity. I turned to the family in the pew behind me � they would wonder if I was born crippled or if my hand had been lost in a bloody accident. I was eager to extend my handless arm, my face already prepared and appropriately pitiful.

Oh, but why do parents have to crush their children’s fantasies?

And here’s another story about hands:

I took woodshop in highschool.

I did.�I was the only girl. The room was filled with dangerous power-tools and I secretly hoped for the “automatic A” decribed by the teacher:�”If a student is dumb enough to sever a finger or an entire hand, they will receive an automatic A.”�

Unfortunately, I successfully made a box:Speaking of hands, here’s a new card:

January 13, 2013