Zeichen Press – Page 30 – Design & Letterpress for the people.

GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009

Eyes on the Prize (Having Wonkavision)

The�New York International Gift Fair�(NYIGF) wrapped up (sans blizzard). I wasn’t there (I never am) but it must have been a huge success because our rep is faxing orders to us

faster than we can pull them.

Fax machines work just like Wonkavision and every day I hope to find a chocolate bar instead of an order.�But for now,�I must be satisfied with ink on paper.

February 6, 2012
Perspective, Passive Aggression, and Printing

I complain about January, but secretly, I love it. In January, my skin returns to its natural pasty-white color. I know this because I disrobe weekly for a quick shower and pat myself down with a damp towel. That’s not true, I also see my bare legs as I change from my pajama pants to my less-pajama-ish pants.

But enough about my enchanting facade, onto the chewy nougat:

Jen has almost finished printing the cards for our March Release.I can’t wait for her to be finished because then we can get back to all of our gabbing.

While I am forced to sit quietly with my own thoughts, I decided to be productive � I made two new cards: Guess which one will become an uncategorized orphan:

January 29, 2012
Midwinter Night’s Dream

Jen is printing the new cards for the March release and I have decided to wear the off-brand Forever Lazy suit until April 1.

The following is a dramatization of me wearing the suit.

http://www.youtube.com/watch?v=4P1GEgYk9qM

January 24, 2012
I’m, Like, a Pretty Big Deal

But I don’t need to tell you that.

Sometimes it’s hard to stay humble. Luckily, humility is one of my greatest traits. That, and my perfect attitude and face make it difficult for everyone around me to go about their average lives.

Wait, let me throw down a little manna:

January 16, 2012
A Pigeon in My Flashing (and Other Bedtime Stories)

When Nature and Civilization collide it sounds just like stirring twelve tin cans in the bathtub with a golf club. This sound, combined with another sound�the sound of a pair of teeny-tiny hands strangling a pigeon.

I laid in bed for 1…2…3…4…5 hours and listened to, what I concluded was, a pigeon trapped behind the flashing on my house.

A squirrel met its maker (Bruce Hornsby) that same way last Summer. But not before it spent several days running itself to death. Was the pigeon luckier? It shivered in the cold until shortly before dawn. Like�the Little Match Girl, it shivered to death, clutching a clawful of burnt matches.

We have a client that needs graphics for its trucks so while I listened to the pathetic cries of the dying pigeon, I thought about that.

It was a productive night.

January 14, 2012
OMGUR4T

A surprise birthday party is 1,000% more fun than a regular birthday party. The planners plan for weeks – sending out secret invitations:

Unearthing senior photos to print on drink coasters:

And finally the moment arrives!

January 9, 2012
In January It’s So Nice

Hello, January. I hate you. Not as much as February, but I still hate you. I tell my children that you are full of fun and possibilities but I am lying.

http://www.youtube.com/watch?v=-NOJIYe6qoI

Perhaps this card captures my true feelings:

January 7, 2012
Tribulation Consolation

Sometimes (not very often)�I find myself at a loss for words. Speechless. Struck dumb by powerful emotion.�“I’m stunned. I mean, I’m in a state of… somebody should just throw a blanket over me, you know?” – Woody Allen (Manhattan)

Sometimes an empathy card is better than a sympathy card.

Sometimes a bear playing violin says it all.

January 1, 2012
Taking (A Fearless Moral) Inventory

Jen told me that she is learning to master Quickbooks. I trust her.

I bet that the Quickbooks tutorial requires puzzle completion before you really get into the meat of the application�just to make sure the user is nimble-minded.

The New Year is upon us and to celebrate I stood on a chair, my head surrounded by asbestos wrapped pipes, and counted envelopes.Jen said this was called�taking inventory�and while I am familiar with this as a spiritual concept, with a priest and�confessional�handy, I was easily distracted because the priest and confessional were replaced by the dog and a bin of Bazooka bubble gum.These items were not on Jen’s listbut I think that was a potentially expensive oversight. Just to be on the safe side, I counted one dog named Millie and 34 pieces of Bazooka.

You’re welcome, Jen.�

December 31, 2011
Fortune Teller, Tell My Fortune

Winter has been creeping in like a gas leak and I am always pleasantly surprised to find myself awake in the morning.�

“That’s nice.”�I say, as I stretch and crawl off my sofa-bed.�Never one to miss nuance, I wonder why I’m not in my own bed.

Good design sometimes requires getting into character – I’ve been dressing like a gypsy (not showering) for our latest�Tanek�project. A paper fortune teller is easier to mail than a crystal ball and some might argue – more accurate. Tanek will send 300 of these out to their dearest friends – I only hope they take the responsibility of predicting the future seriously:

��

December 21, 2011