Zeichen Press – Page 32 – Design & Letterpress for the people.

GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009

Every Couple Wants Their Own Postmark

I won’t try to fight it – and why should I?

My youngest sister�

(why is she so angry all the time??) is getting married this weekend and I designed/Jen printed some invitations for the blessed event.

The event will be very celebrity-heavy. By “celebrity” I mean “family.” It will be full of family. You can crash the wedding if you want – but no pictures. Just kidding. Take pictures – I can’t stop you.

July 12, 2011
Kitchen Photo Shoot And a Guest Appearance

Pat Carney�stumbled into our dimension on Friday for the�Gute�photo shoot.

Edmund�made latte after latte while�Loretta�babbled in the background. We think she was talking about Pam the kitten/her prisoner. Anyway, I had to punch Pat in the face to get one latte away from him for a prop. He took it like a man. Except for the tears.

June 5, 2011
METRO home found us!

It was only a matter of time because we were standing outside their office.

METRO home�is a new�special�section in�METRO. The cover of this months issue is intriguing and frightening. It might be a photograph of a bedroom/torture chamber.�What’s behind those curtains?Yikes! This room comes with shackles and nightmares.

Urban Living Manifesto�sounds really serious. Do people really take themselves that seriously?? Two words for them:�settle. down.

Oh, but here’s something cheerful -�it’s about Zeichen Press:
Those Room & Board prints were sure worth all of the sweat I dripped on them last Summer!

May 4, 2011
Goodbye Craftstravaganza 2011

I was right in the middle of a dream where both of my eyeballs were, curiously, weeping blood. This was, of course, followed by an intense search for a public toilet and, AS USUAL, the only available toilet was in a high-traffic area of the Southdale Mall.

Thank God Jen called and woke me up. But not before I reluctantly�(why do I always do it??)�sat my bare bottom on the toilet.

If I’ve learned anything in my life it is how to be wrenched from a sound sleep and into a car in under 5 minutes.

It’s not pretty but neither is childbirth.

Jen and I stopped for our traditional latte at the�May Day Cafe�and then it was onward to the State Fairgrounds. The Fine Arts Building was our cold and unwelcoming host, its huge doors left open to remind us that April can be just as cold as November.

I’m sure the whole building was full of crafty-goodness but unless tables were set up on the way to the bathroom, I wasn’t going to see them. For eight hours, I did observe the folks running the�Burlesque of North America�table. They are screen printers – a craft that I have always had a crush on. Anyway, despite the sweetness of their prints, they were just as freezing as us.

Poor thing!

Our big experiment for this year’s fair involved a QR code

that led to our latest�Watch and Share�card.

It was successful. If you measure success in terms of wishes and smiles. Which I do.

May 1, 2011
WATCHandSHAREcards

Dynamite magazine�was full of hard-hitting news for kids growing up in the 1970’s.

But the best part of the magazine were the centerfolds. I wanted the�Hang in There!�poster so bad. It would have looked sweet on my closet door – right next to my Jackson 5 poster.

Struck by nostalgia and surrounded by (more) kittens, I took it upon myself to recreate the magic moment of the earnest kitten:When I was all done forcing the kittens to perform adorable stunts, it was time to make�videos of people reading Zeichen Press cards.

Let me explain:�Beneath various cards in our�online shop, there will be a link to a video of someone (it could be you!) reading the card aloud.�Why?�Because even�the lazy and the ne’er do wells have a right to Zeichen Press cards.

April 2, 2011
A Grateful Robot and a Ladies Night Out

My grandma kept a drawer-full of greeting cards in her buffet. An entire drawer, devoted to spontaneous correspondence!

What a woman.

She also�kept plastic on her sofa and carpet on her kitchen floor. She really wanted to protect her furniture and linoleum.

The Thank-You Note is a classic greeting card and should be the foundation of any collection. Receiving a thank-you note in the mail is a little bit like finding money in last Winter’s coat or a good hat in a snowbank.

Let’s write one together!

First,�choose a card:Now on to the writing… We’ll break it down into 5 easy steps:

1) Begin with a greeting:�Dear Aunt Shirley,

She loves to hear her name because cats can’t talk.

2) This is the meat of the note and notice there is no appetizer. This is a “note” not a letter. Cut right to it:�Thank you so much for the medical marijuana!�If the gift from Aunt Shirley was cash,�do not mention it.�Speak instead of her “generosity.”�Thank you for your generosity!

3) Say a little bit about how you use or will use the gift:�I smoke it everyday!

4) Mention the last time you saw Aunt Shirley and hint at a future meeting:�It was lovely to see you at Uncle Bob’s funeral, I hope to see you again before your funeral!

5) And scene:�Love, Fran

Oh, and here’s another card that will be added to the line:

February 22, 2011
Franstravaganza Part II

“It is finished.” She gasped as she crumpled to the cold, concrete. It was, by all accounts, glorious. The work would outlast the artist and elevate the art form to new and dizzying heights.�

But she, exhausted and covered in ink, was oblivious. To her, this was nothing more than an exercise. A functional and fleeting piece, it would be handled roughly and discarded by Springtime.

Um, so, that poster for�Craftsravaganza�is, like, done:

February 14, 2011
Franstravaganza!

There are a couple of things going on around here:

1) Our fax machine is spitting out orders faster than we (jen) can fill them.

2) We (I) are (am) making the poster for this year’s�Craftstravanganza.

Just to make my load fair, I listen to a recording of screaming children while I work.

I think it really shows:

Today, I will put ink on that – it will be so spectacular there won’t be a dry eye in the room. (I’ll be the only one in the room.)

February 13, 2011
Hello, my name is

Remember when�I talked about my naming skills?�No?�That’s okay, I barely remember it myself.�Anyway,�I did a project with�The Carney Group�- I named a product that debuted at the�2011 MacWorld Expo�to much adulation. Wait, that’s a pretty strong word. To much�curiosity.�They made the Top 3 Happening Booths but I think that had more to do with the bearded�CodeWeavers�COO dressing as Cher (I think that’s Cher?? Yucky!)

than the name I chose for the product – which was, by the way:�Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.

So brilliant.

David Pogue of the�New York Times�called it “hilarious” and one of the most creative pitches he’d seen all year.

I wonder if he meant�last year�because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most�disturbing�pitches he’d seen.

I wrote a lot of funny lines and made some cool logos

BUT all of my creative was for naught.

For naught.

They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video�I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name.�Close the blinds and turn on the projector, here’s IMPERSONATOR:

January 31, 2011
Working in the Bathtub

I love the ladies of the�Jelly Shot Test Kitchen. And when I say I�love�them it means I�love�that they trust us. Trust us to create business cards�of the future.�We’re not sure how lasers work but we all saw Superman II.

These days, lasers are used for more than just pulverizing concrete. And I can prove it:

The latest project for JSTK has nothing to do with lasers. Or letterpress -�don’t they know we do LETTERPRESS??��They asked us to create some instructional films.

Naturally, I cleaned my bathtub and got to work:

Here’s what I made:

January 9, 2011