Zeichen Press – Page 35 – Design & Letterpress for the people.

Hello, my name is

Remember when�I talked about my naming skills?�No?�That’s okay, I barely remember it myself.�Anyway,�I did a project with�The Carney Group�- I named a product that debuted at the�2011 MacWorld Expo�to much adulation. Wait, that’s a pretty strong word. To much�curiosity.�They made the Top 3 Happening Booths but I think that had more to do with the bearded�CodeWeavers�COO dressing as Cher (I think that’s Cher?? Yucky!)

than the name I chose for the product – which was, by the way:�Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.

So brilliant.

David Pogue of the�New York Times�called it “hilarious” and one of the most creative pitches he’d seen all year.

I wonder if he meant�last year�because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most�disturbing�pitches he’d seen.

I wrote a lot of funny lines and made some cool logos

BUT all of my creative was for naught.

For naught.

They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video�I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name.�Close the blinds and turn on the projector, here’s IMPERSONATOR:

January 31, 2011
Working in the Bathtub

I love the ladies of the�Jelly Shot Test Kitchen. And when I say I�love�them it means I�love�that they trust us. Trust us to create business cards�of the future.�We’re not sure how lasers work but we all saw Superman II.

These days, lasers are used for more than just pulverizing concrete. And I can prove it:

The latest project for JSTK has nothing to do with lasers. Or letterpress -�don’t they know we do LETTERPRESS??��They asked us to create some instructional films.

Naturally, I cleaned my bathtub and got to work:

Here’s what I made:

January 9, 2011
Goodbye 2010

2010 has a short driveway and as we backed down it we (I) felt wistful. It seems like only last year we were�freezing in Brainerd. Here we are again, eating thick-cut bacon and praying for the strength to survive round after round of Name That Tune. I don’t believe in New Year’s Resolutions because the prisons are overcrowded as it is and also because the world isn’t ready for my style of leadership. (Deer-in-the-headlights.)

This was a big year for Zeichen Press – and as I sit in my Fiberglass Insulated Cell, I feel gratitude. I also feel greasy from all of the bacon, but like the sparrow, I will take a sand-bath to freshen up when the time is right. A new website,�a fleet of reps,�prints in Room & Board, the dog’s wig:

Who wouldn’t be grateful? I believe Jen and I are coming up on The Five Year Anniversary of Our Zeichen Press Partnership – we will celebrate by not murdering each other in cold blood.

Don’t worry, we’ll send out Save-The-Date cards.

January 1, 2011
Magic Birthday

Aunt Clare –>

In other words, it’s her�Magic Birthday! �The�Orange Five print was created especially for her:

It’s pretty tasty and she may try to lick the ink but I can’t be responsible for that. Just like I can’t be responsible for anything I did from 1985 – 1995.

December 29, 2010
Are we there yet?

Christmas is just around the corner and that can only mean one (or more) thing(s): The shop is closed and the kitchen is open.

ALSO, it means that the children and animals are underfoot (more than usual) because of the 5 foot snowdrifts blocking the exits.

But don’t worry if you haven’t sent (or bought) your Christmas cards, yet! We (Jen and I, mostly Jen) are here to hold your hand straight through this blustery season! Did you know that (legally) you can send “Christmas” cards until January 6? THAT, is the official end of the Christmas Season because that’s when the Wise Men hauled it to the manger.

*Playmobile dramatization.

I used to mark the end of the Christmas Season by my son’s birthday (February 7). That day meant it was time to shove the Christmas tree out the second story window before the arrival of the birthday party guests.�Now�the tree stays until it becomes a fire hazard, and not a moment longer.�So responsible!

So, speaking of an Epiphany: Don’t waste another minute reading this scatology! Go and buy some�Seasonal Cards!

December 22, 2010
Snow on Snow on Snow

Ummmmmmmmmm… it’s, like, snowing.

We tried to venture out in it today but then we saw this:

And this:

That’s a snow plow in a ditch on the side of the highway.

Now we’re doing our Christmas shopping sans danger from our�computer�-�you can too!

December 11, 2010

Airplane Safety Card

The trip to the Cape always begins with studying the airplane safety card.

When we land alive, I kiss the filthy airport carpeting and raise my fists in the air in triumph.

The drive from Boston to the Cape included a pit-stop for newborn-sized burritos and an impromptu visit to a little stationery store in Hingham called�social graces�- adorable! This just proves my theory that Hingham has newborn-sized burritos and little stationery stores.

The Cape is paradise, as usual – except for the E. coli outbreak – that’s Electronic coli. We had to boil our water – it reminded me of Mexico – without the drug mules. And everything else.

To be continued…

July 26, 2010
Lord of the Letterpress Flies

I remember some sort of Mexican-standoff In an early apartment�that involved my roommate, dirty dishes and refried beans.�Neither of us wanted to do the dishes and so they were stacked, teetering on the counter – pots and plates on top of other pots and plates – the bottom of the pile forgotten like a lost tribe. My roommate, a vegetarian, had a particular pot that she favored for heating her refried beans – she used this day after day until one day it was forgotten – and the pot joined the pile. But not before she filled it with water,�she believed in the pre-soak method.�I’m not sure how much time passed – a forensic scientist would be able to determine that based on the evidence in the kitchen.

One morning (or was it afternoon?) I discovered something disturbing: the kitchen windows alive with hundreds of flies. I don’t remember either of us being overly surprised. I do remember having to do the dishes in the bathtub.

There are no dirty dishes in the shop and certainly no vegetarians – and yet, I awoke to the same disturbing scene: windows alive with flies. The only conclusion that makes any sense has something to do with the devil. I’d like to believe that our printing projects aren’t evil but I guess I can’t be the judge of that.
Oh, by the way:�Before the flies,�I finished those prints for Room & Board:

July 22, 2010
Canada: You’re strange and wonderful.

So, I (meaning the Zeichen Press intern) pulled one of everything (x3) for our new Canadian reps

while I sat on the cold concrete floor and worried.�Andrea is learning so much from me.

Our new reps will be taking our goods to the the�CGTA�and from there I guess back to their ice palace. Canada is so different than America!

I found�a short list of shops�in Toronto that I imagine will soon be carrying some letterpress from Minnesota… but that’s for the reps to decide. I’m not some kind of control freak.

July 18, 2010
Sweat Shop

The shop has been a very sultry 90� for the past couple of days – which makes for nearly nude printing. The latest Room & Board project is half done and it’s looking frantastic – the ink loves the heat and lays down like a whipped dog – I also love the heat and yet I stand. And stand. I’d like to thank cold-press coffee from�Sisters’ Sludge�for helping me to keep it real.

July 15, 2010
Tortured (commercial) Artist

I need to get into character for the big Room and Board project… “WHAT’S MY MOTIVATION??!”

Backstory:

In a post-apocalyptic world, one breathtakingly beautiful woman finds herself wandering through the residential remains of South Minneapolis. She stumbles upon a letterpress print shop – it is impossibly intact. She drags her shopping cart of possessions inside and studies her surroundings. Type, ink, paper, a giant wrench and an autographed photograph of Kelly Clarkson. This is exactly like her dream – except without Abraham Lincoln. There isn’t much time before the�feral cats�find her… �But she finally has a method to preserve the dying language – at last! At long last…�

Whew! That was intense! Okay, enough screwing around – the clock is ticking and the cats are coming.

July 13, 2010
My New Computer

I lived in Uptown when Chino Latino was Annie’s Parlor and the threat of a good bus-stop knifing made my morning commute thrilling.

Alas, that Uptown is no more.

The filthy (come ON! You�know�it was filthy!!) Uptown Bar has been replaced by a giant, sparkly�Apple Store�and�the smelly Uptown Bar bouncer has been replaced with fresh-faced (sober) computer geeks. Did I shed a tear during the demolition of this�Minneapolis Institution?

No. I did not. Don’t send me hate mail.�

I loved the Uptown Bar – when I was 21. I also loved smoking a pack of cigarettes every day and getting my furniture from the Salvation Army.

I love the new Apple Store – all brushed metal and snowy white… Perfectly climate controlled, smelling of new electronics, buzzing with energy… A 30 foot-tall-wall of tempered glass keeps the noise and heat of Hennepin Avenue out and the Apple-Zen in. Machines are tethered to maple tables so they won’t float away and maybe to prevent shoplifting.

I bought one of those machines – my old machine was jealous but it was time for it to be replaced. Laptops shouldn’t cause 1st degree burns on a lap.�I know I’ve made some very poor decisions recently, but I can give you my complete assurance that my work will be back to normal. I’ve still got the greatest enthusiasm and confidence in the mission. And I want to help you.

What?! I know. My new computer would never say something like that.

July 6, 2010
Seriously??!

I’ve heard that some people use their kitchen table FOR EATING.

The squirrel came back again – this time looking for Fig Newtons.

Maybe if people (me) remember to shut the back door she wouldn’t think I was inviting her in for lunch. After I waved goodbye (screamed hysterically and jumped up on a chair) I had time to use the table for other things. : Project photographs for the new website!

I am tempted to leave my door open to see what other wildlife will enter my kitchen.

June 30, 2010
PR for Tanek, a pregnant cat and a squirrel in my kitchen

Something weird(er) is going on around here. First, we witnessed a large orange cat date-raping our little Siamese (cat) – and THEN there was a squirrel sitting at my kitchen table eating an avocado.

LATER, I drove myself (I did!) to the edge of downtown for a stand-up meeting with the managing editor for Minnesota Business* and the guys from�Tanek�and�Touchpoint. The meeting was in Touchpoint’s new (unfinished) space – which happens to be in�the building�that I imagine owning. So that’s a weird coincidence.

*The Managing Editor for Minnesota Business can be found�here:

June 24, 2010
Tater Tots, Kings Wine Bar, Letterpress, Deer John,

Let’s talk about the kitchen in my first apartment: A room the size of an airplane galley* with the bonus feature of a countertop hinged to the wall. If that countertop was not in the�lift and stow�position (just like an airplane tray-table) it wasn’t possible to open the refrigerator or the oven.

This was great incentive (for my roommate) to do the dishes. I preferred moving the dirty dishes to the living room.�*I’ve peeked in an airplane galley – it’s�usually hidden behind a curtain (that matches the drapes) – the�flight attendant�works mechanically, loading up that cumbersome cart to roll down the aisle.

The delicacies that came out of that first apartment kitchen included�(and were limited to)�chicken pot-pies and tater tots. The crisper drawer in my refrigerator contained a large amount of an herb – but that was none of my business.

Oh, but the tater tots!

Straight from the freezer and onto my cast-iron skillet: washed down with an Old Milwaukee and a Camel Lights cigarette.Whew! Did I mention I had 18 by the balls? ALSO, if I had a hankering for ribs OR pizza, I only had to walk down the stairs. That’s right, the one and only�Ribizza�fulfilled that strange combination requirement for Uptown, Minneapolis.

Exactly five minutes West of my house is�Kings Wine Bar�- a newish (rhymes with Jewish) little neighborhood restaurant. They serve�tater tots�but with sauces far fancier than ketchup. �I was there last night and there didn’t seem to be any Old Milwaukee or Camel cigarettes on the menu but somehow, after we ate our tater tots, our table was magically covered with candy.

This doesn’t have anything to do with the card I wrote/designed last night. Or does it?

June 13, 2010
Letterpress in Minneapolis

Sunday:�The Corpus Christi procession brought oodles of the Devout through Loring Park – all busses were rerouted and the Minneapolis Police department was on high alert for any shenanigans. Still, I couldn’t help but feel a little emotional as the church bell solemnly rang out and I watched Barb perform CPR on my husband.

Tuesday:�Our new intern�(Andrea Sanow)�showed up with the enthusiasm of a 22 year old girl. We love her – and we’re not just saying that because she reads the blog and is, like, the strangest mix of a Type A Personality�and�totally laid back.�What?!�It’s true. Thanks to her, I got so much done: Here are the Room & Board prints in color:

June 9, 2010