Zeichen Press – Page 35 – Design & Letterpress for the people.

Wherein the dog wears a wig for Room and Board and Jen pies type

Yes, well… As you can see, the dog was ready to meet with Room and Board today. We fought over the wig but there’s just no talking to her. I don’t even think the wig looks that great �- her fur is a totally different color.

Whenever Room and Board stops out to visit, Jen dumps a case of type onto another case of type. I think it’s a waste of time but Jen loves wasting time – I have to be like,�“Jen, quit wasting time.”

Oh, well – the meeting went great (I think they think we’re strange. Maybe the wig�was�too much??) They told us to make some more�alphabet press-type prints.

That’s what they call those. I call them tickets to Cape Cod but that’s none of your business.

May 12, 2010
What DOESN’T a “Long Men’s Wig” have to do with letterpress?

The creepy severed head would not discourage us from our very important purchase.�The wig�will play a small, but pivotal, role in our upcoming film (tentatively titled,�Your CPR Hurts My Chest).

May 8, 2010
(Edina) Minnesota! Where the Booze Drips Freely From the Trees

Right? We met with half of the�“Jelly Shot Test Kitchen”�AND if you don’t know what I’m talking about -�you soon will.�These Edina�ladies (why did I italicize that?)�answered a pretty serious question:�“What would a jell-o shot look like if it grew up?”�

Here’s the answer:

A Jelly Shot Test Kitchen “cookbook” (cookbook?) is in the works and they have come to Zeichen Press to help create some buzz. I wonder if it’s because�they caught wind of our professionalism.�Probably.

May 6, 2010
Craft+Extravaganza=Craftstravaganza

Does Geek+Spectacular=Geektacular? I was never good at math but I DO know that the State Fairgrounds are going to be�wall-to-wall geeks tomorrow. Jen and I will be there handing out love-letters and hugs to all of our loyal customers.

We went there tonight to set up. This baby has been following Jen around for, like, two years:

May 1, 2010
OH, I get it! PR is like stalking!

Creative, elaborate, polite (but persistent) stalking! Nothing against the�creative�stalkers out there. You know who you are.�Please don’t start re-stalking me.

I sent out the press package for Tanek today, it contained everything but a pan of brownies and a lock of my hair.

I hope�Neal St. Anthony�likes kittens.

Did I hand set that type?

Yes.

April 29, 2010
email is so 2009

I love getting a letter in the mail – and getting a package in the mail is like finding money under your pillow. Or discovering a coin in a freshly gutted fish.

Reading�my�email goes like this:�delete, delete, delete, delete, delete, delete, delete, delete, delete, �delete, delete, delete, delete, delete, delete… oh, that’s important… delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete.�

As you know,�Zeichen Press is handling all things that fall into the realm of communications for�Tanek Inc.�This job is usually less messy than gutting a fish but just as satisfying. Contacting reporters is part of the job and we realized that doing so via email might just be a little bit like whispering to your date across a crowded room. Not that we have dates. Or are ever invited to rooms that are crowded.

Here is the first part of a press package going out to local reporters. (Neal St. Anthony, you lucky devil!)

(Here’s a story:�Ken Piper�of Tanek was the head designer for the brand-new KMOJ station in North Minneapolis. That’s right: North Minneapolis. Watch out, South Minneapolis – the Northside is picking up steam!)

April 26, 2010

Airplane Safety Card

The trip to the Cape always begins with studying the airplane safety card.

When we land alive, I kiss the filthy airport carpeting and raise my fists in the air in triumph.

The drive from Boston to the Cape included a pit-stop for newborn-sized burritos and an impromptu visit to a little stationery store in Hingham called�social graces�- adorable! This just proves my theory that Hingham has newborn-sized burritos and little stationery stores.

The Cape is paradise, as usual – except for the E. coli outbreak – that’s Electronic coli. We had to boil our water – it reminded me of Mexico – without the drug mules. And everything else.

To be continued…

July 26, 2010
Lord of the Letterpress Flies

I remember some sort of Mexican-standoff In an early apartment�that involved my roommate, dirty dishes and refried beans.�Neither of us wanted to do the dishes and so they were stacked, teetering on the counter – pots and plates on top of other pots and plates – the bottom of the pile forgotten like a lost tribe. My roommate, a vegetarian, had a particular pot that she favored for heating her refried beans – she used this day after day until one day it was forgotten – and the pot joined the pile. But not before she filled it with water,�she believed in the pre-soak method.�I’m not sure how much time passed – a forensic scientist would be able to determine that based on the evidence in the kitchen.

One morning (or was it afternoon?) I discovered something disturbing: the kitchen windows alive with hundreds of flies. I don’t remember either of us being overly surprised. I do remember having to do the dishes in the bathtub.

There are no dirty dishes in the shop and certainly no vegetarians – and yet, I awoke to the same disturbing scene: windows alive with flies. The only conclusion that makes any sense has something to do with the devil. I’d like to believe that our printing projects aren’t evil but I guess I can’t be the judge of that.
Oh, by the way:�Before the flies,�I finished those prints for Room & Board:

July 22, 2010
Canada: You’re strange and wonderful.

So, I (meaning the Zeichen Press intern) pulled one of everything (x3) for our new Canadian reps

while I sat on the cold concrete floor and worried.�Andrea is learning so much from me.

Our new reps will be taking our goods to the the�CGTA�and from there I guess back to their ice palace. Canada is so different than America!

I found�a short list of shops�in Toronto that I imagine will soon be carrying some letterpress from Minnesota… but that’s for the reps to decide. I’m not some kind of control freak.

July 18, 2010
Sweat Shop

The shop has been a very sultry 90� for the past couple of days – which makes for nearly nude printing. The latest Room & Board project is half done and it’s looking frantastic – the ink loves the heat and lays down like a whipped dog – I also love the heat and yet I stand. And stand. I’d like to thank cold-press coffee from�Sisters’ Sludge�for helping me to keep it real.

July 15, 2010
Tortured (commercial) Artist

I need to get into character for the big Room and Board project… “WHAT’S MY MOTIVATION??!”

Backstory:

In a post-apocalyptic world, one breathtakingly beautiful woman finds herself wandering through the residential remains of South Minneapolis. She stumbles upon a letterpress print shop – it is impossibly intact. She drags her shopping cart of possessions inside and studies her surroundings. Type, ink, paper, a giant wrench and an autographed photograph of Kelly Clarkson. This is exactly like her dream – except without Abraham Lincoln. There isn’t much time before the�feral cats�find her… �But she finally has a method to preserve the dying language – at last! At long last…�

Whew! That was intense! Okay, enough screwing around – the clock is ticking and the cats are coming.

July 13, 2010
My New Computer

I lived in Uptown when Chino Latino was Annie’s Parlor and the threat of a good bus-stop knifing made my morning commute thrilling.

Alas, that Uptown is no more.

The filthy (come ON! You�know�it was filthy!!) Uptown Bar has been replaced by a giant, sparkly�Apple Store�and�the smelly Uptown Bar bouncer has been replaced with fresh-faced (sober) computer geeks. Did I shed a tear during the demolition of this�Minneapolis Institution?

No. I did not. Don’t send me hate mail.�

I loved the Uptown Bar – when I was 21. I also loved smoking a pack of cigarettes every day and getting my furniture from the Salvation Army.

I love the new Apple Store – all brushed metal and snowy white… Perfectly climate controlled, smelling of new electronics, buzzing with energy… A 30 foot-tall-wall of tempered glass keeps the noise and heat of Hennepin Avenue out and the Apple-Zen in. Machines are tethered to maple tables so they won’t float away and maybe to prevent shoplifting.

I bought one of those machines – my old machine was jealous but it was time for it to be replaced. Laptops shouldn’t cause 1st degree burns on a lap.�I know I’ve made some very poor decisions recently, but I can give you my complete assurance that my work will be back to normal. I’ve still got the greatest enthusiasm and confidence in the mission. And I want to help you.

What?! I know. My new computer would never say something like that.

July 6, 2010
Seriously??!

I’ve heard that some people use their kitchen table FOR EATING.

The squirrel came back again – this time looking for Fig Newtons.

Maybe if people (me) remember to shut the back door she wouldn’t think I was inviting her in for lunch. After I waved goodbye (screamed hysterically and jumped up on a chair) I had time to use the table for other things. : Project photographs for the new website!

I am tempted to leave my door open to see what other wildlife will enter my kitchen.

June 30, 2010
PR for Tanek, a pregnant cat and a squirrel in my kitchen

Something weird(er) is going on around here. First, we witnessed a large orange cat date-raping our little Siamese (cat) – and THEN there was a squirrel sitting at my kitchen table eating an avocado.

LATER, I drove myself (I did!) to the edge of downtown for a stand-up meeting with the managing editor for Minnesota Business* and the guys from�Tanek�and�Touchpoint. The meeting was in Touchpoint’s new (unfinished) space – which happens to be in�the building�that I imagine owning. So that’s a weird coincidence.

*The Managing Editor for Minnesota Business can be found�here:

June 24, 2010
Tater Tots, Kings Wine Bar, Letterpress, Deer John,

Let’s talk about the kitchen in my first apartment: A room the size of an airplane galley* with the bonus feature of a countertop hinged to the wall. If that countertop was not in the�lift and stow�position (just like an airplane tray-table) it wasn’t possible to open the refrigerator or the oven.

This was great incentive (for my roommate) to do the dishes. I preferred moving the dirty dishes to the living room.�*I’ve peeked in an airplane galley – it’s�usually hidden behind a curtain (that matches the drapes) – the�flight attendant�works mechanically, loading up that cumbersome cart to roll down the aisle.

The delicacies that came out of that first apartment kitchen included�(and were limited to)�chicken pot-pies and tater tots. The crisper drawer in my refrigerator contained a large amount of an herb – but that was none of my business.

Oh, but the tater tots!

Straight from the freezer and onto my cast-iron skillet: washed down with an Old Milwaukee and a Camel Lights cigarette.Whew! Did I mention I had 18 by the balls? ALSO, if I had a hankering for ribs OR pizza, I only had to walk down the stairs. That’s right, the one and only�Ribizza�fulfilled that strange combination requirement for Uptown, Minneapolis.

Exactly five minutes West of my house is�Kings Wine Bar�- a newish (rhymes with Jewish) little neighborhood restaurant. They serve�tater tots�but with sauces far fancier than ketchup. �I was there last night and there didn’t seem to be any Old Milwaukee or Camel cigarettes on the menu but somehow, after we ate our tater tots, our table was magically covered with candy.

This doesn’t have anything to do with the card I wrote/designed last night. Or does it?

June 13, 2010
Letterpress in Minneapolis

Sunday:�The Corpus Christi procession brought oodles of the Devout through Loring Park – all busses were rerouted and the Minneapolis Police department was on high alert for any shenanigans. Still, I couldn’t help but feel a little emotional as the church bell solemnly rang out and I watched Barb perform CPR on my husband.

Tuesday:�Our new intern�(Andrea Sanow)�showed up with the enthusiasm of a 22 year old girl. We love her – and we’re not just saying that because she reads the blog and is, like, the strangest mix of a Type A Personality�and�totally laid back.�What?!�It’s true. Thanks to her, I got so much done: Here are the Room & Board prints in color:

June 9, 2010