Zeichen Press – Page 36 – Design & Letterpress for the people.

Night of 1,000 Bloggers – ON ICE!

Keegan’s Pub�was crawling with local bloggers last night. I, too, left my�secret headquarters�and mingled with fellow pasty-faced Minnesotans. Aside from the table-raping, the evening was pleasant. Nobody noticed that I was suited up and ready for a blogathlon – I have been training all winter for this event – mostly sitting. Also, the interest I’ve had in other “things” and “people” has had to take a back-seat to my “writing”. The only thing that would have made the night more awesome is if�James Lileks�and I could have performed our Ice Revue. One word: Magic. Here’s a photo of me taken by a fellow�blogger :

Doesn’t it look like I’m having fun?! I always have fun when I drink flat Pepsi. Notice my delicate pinky-finger. Notice the food on my sweater and in my hair. Somebody must have thrown that at me because I don’t even eat anymore. I just drink flat Pepsi.��The Nihilist in Golf Pants�was also there… he may or may not remember the event. He was with a fellow that had wonderfully shaped eyebrows and spoke of gopher-holes. I think he was talking about gopher-holes. I was so busy staring at the miracle of a man-in-his-third-trimester that I lost track of the conversation.

March 8, 2009
“birthday card for a murderer”

That was the most recent search on my blog stats page. Somebody NEEDS a birthday card for that special murderer in their life. Somebody typed those words into their little google search window and the 13th result is a link to this blog post.

You’re welcome.

March 4, 2009
Bring it, Old Woman:

Work�is not really the right word for what I do. But�I do sit in a particular chair in my living room. I sit with my laptop on my lap. I sit here a lot.�Oft. I sit here ofttimes. In front of me is a couch. On the couch is the dog.

Above the couch are a row of windows. I sit and, absentmindedly, stare out the window. I do most everything absentmindedly. Some call it day-dreaming. I call it thoughts and feelings�continuously�flowing uninterrupted by objective description or conventional dialogue.

My teachers called it “almost failing.”

ANYWAY. I am sitting in my chair and I realize I am�absentmindedly staring out the window.�I notice the woman across the street (whose name I dare not speak) standing in front of her large picture window. She is an older woman and I’ve see her putter about in her yard scads of times… Now I see her�standing�in her living room, looking out her window. Not just�looking�out her window – she is standing stiff and still – as if in confrontation. She is staring, staring at me. I wouldn’t expect a television actor to stop the show and look through the glass at me looking at them. It’s not as if�I�am standing and staring out�my�window. I am in my usual slumped position, eyes barely over the screen of the computer, headphones blaring music in my ears.

I am�camouflaged. She shouldn’t be able to see me.

But she does.

She sees me and I’m not kidding: She, this elderly lady, gives me TWO MIDDLE FINGERS! I actually pointed at myself “who me?” and turned around, sure to see some scoundrel. But no!�The�eminem-style-double-flip-off�was meant for me. ME! I watched as she closed her blinds.

February 26, 2009
MMPA Oscar Luncheon Update/My Roundworm Realization

Robert Downy Jr. is holding My Cards and�the cat is throwing up worms. Yin Yang, right??!! I get it. I GET IT. I can’t have the RDJ without the 5″ long vomit-covered, wriggling worms. I wouldn’t even dream of it. I don’t even DESERVE it. I AM the worm.

The Lowly Worm.�

February 20, 2009
��Creatives Better Bring it in 2009 or How Not to Get Outsourced��

Hey!

I’ve got your stimulus plan right here: (picture me pantomiming using and flushing a toilet)

WHAT?! I KNOW! It?’s nuts, but don’?t worry, I have a plan. What? You are a ?creative? and not one of those money-grubbing-pencil-pushing-number-crunching-suit-wearing-folder-filing-douche-bags? Oh, well. Never mind. Your�bulging, overdeveloped right brain will miraculously begin its emergency production of U.S. currency.

Oh, silly me. Or, ?Blee, blah, blah? as my mom would say. That was MY bulging, overdeveloped right brain trying to find a creative solution for something that is far too complicated for my shriveled left brain to comprehend. Doctors say that my left brain is all that actually remains of my parasitic conjoined twin.

But that’?s not important.

Listen, what IS important is this: Stuff as much potable water and canned ham as will fit in a canvas bag and hitchhike to the least populated area you can find. It will probably be a shopping mall because nobody has any money?.

I?’m just kidding.

Don?’t bring the canned ham – that?s gross. Bring one of those shrink-wrapped holiday sausages. Okay, where was I? Why do I think it?’s important to go to the mall to see the people NOT spending their moola? BECAUSE, you – The Creative, need to inspire the buyer to buy and should see firsthand where the people are milling about, imagining shelling out their hard-earned dough. This economic pickle will do something interesting for the creative community: It will separate the men from the boys, like a giant, emotionless colander. All you timid, cowering, insecure creatives will slip through the holes.

Don?t feel bad, your ?”creative thing”? could win you the title of The Most Awesome Pictionary Partner.

But, the rest of you… YOU need to bring it.

Bring.

It.

Show us what you?’re made of! There was a time when men labored their entire lives on a single artistic work. We have a word for those people: Dead. And also, dedicated. Know your market and drive your original, imaginative spear right through that teeny-tiny part of their brain that whispers, ?I like that.?

NOW, if you are a creative that does NOT need to earn a living busting your creative butt- ignore all of those crazy words above. YOU are a purist. You design and make and create because you can. If I were Oprah I?’d say that with a ton of energy and enthusiasm, ?BECAUSE… YOU… CAN!!? Do you feel me? Knit, sew, draw, paint, print, cook, write – whatever your medium, do your thing – don’?t let the staggering, smelly, urine-soaked economy drag you down, don’?t be discouraged! This is your big chance to wear depression-era clothing and squeeze blood from a stone! Visit your local thrift stores for materials, scour Craigslist for deals, fish your local pond for dinner!

My brother, Zak, goes to great lengths to keep his money from The Man. (Offshore accounts, blee, blah, blah) Salvaging wood from broken-down barns, buildings, docks, whatever – and transforms them into stunning pieces of furniture, ornaments, frames, and toys. (Shameless, nepotistic plug: click here to be lathered in images of wooden beauty)

It must be genetic because My Grandpa was all about recycling WAY before it was even a thing. He made his living as a plumber and knew copper more than most men know their wives. (But who can�really�KNOW copper? Right?) Door pulls, garden arbors, oven racks… the whole damn house was held together by copper.

Are you picking up what I?’m laying down? I?’m giving you examples from my own life that you might find something relatable in yours. That makes you, the reader, feel closer to me. We should totally go have coffee and talk about how we?re going to rock 2009.

Right on.

February 13, 2009
****Star Struck****

Richard Jenkins,�Brad Pitt,�Kate Winslet,�Angelina Jolie,�Meryl Streep,�Danny Boyle,�Stephen Daldry,�David Fincher,�Ron Howard,�Gus Van Sant,�Robert Downey, Jr.,�Philip Hoffman,�Michael Shannon,�Penelope Cruz,�Viola�Davis,�Taraji P. Henson,�Marisa Tomei:

Are.

All.

Getting.

Our.

Cards

YOU HEARD ME. These celebrated people will be attending the MMPA Oscar Luncheon and will be receiving one of those fancy gift bags that everyone drools over in Entertainment Weekly.
Is it wrong that I am caressing the cards and calling them Sugar-Bush?
Good luck cards. Good luck and God-speed.
Oh, which cards did we pick?

These:

January 30, 2009

Black ink can be so nice

It’s unofficially Summer around here and to celebrate I’m going to make some more prints for Room & Board. People always ask me�(no, they don’t)�if I feel lonely or maybe a little afraid working out in the�studio/shop/time warp at night. But how could I feel lonely or afraid out there when I have all of those cabinets of cold, lead type and�Mark Wheat‘s voice coming from the plastic radio?

June 2, 2010
More letterpress for Room & Board??!

I hit my head on the asphalt yesterday and when I snapped out of that familiar concussive daze, I thought to myself:�Again?�And:�That wasn’t as bad as running into the tree. Or the windshield. Or the Christmas tree-stand. Or the windshield.�

Walking my bicycle and openly weeping, I made it home just in time to work on the new Room & Board project:

Thanks�MADGE�for introducing me to the Polaroid app for my iPhone!!

May 27, 2010
A Typical Day for Zeichen Press (Minneapolis Design and Letterpress Studio At Large)

“Yeah, you should wear the wig.”

May 22, 2010
Achieving perfect balance

People always ask me, “Fran, how do you balance everything so well?? Zeichen Press, kids, marriage, hypochondria, facebook, animal-taming, daydreaming – It doesn’t even seem possible!” I wish I had some fluffy (Oprah-approved) secret to share but it’s really much more simple: Evil twin.�What?!�Yes. You’d be surprised by how many people actually have evil twins.

This has been�a regular�rat king�of a week: The big�Tanek party�is tomorrow and Jen and I have been planning the whole thing – From venue to letterpress printed coaster to life-jackets. One of my favorite things is the Tanek�10 Year CD�- a music mix and letterpress printed sleeve/party favor/door prize. My playlist skills were honed as a teenager – hour after hour spent with the dual cassette player… see, mom?? I told you it was more important than algebra.

Tanek 10 Year Party CD Sleeve

As soon as this party is done I can get rid of that mannequin.

May 19, 2010
Wherein the dog wears a wig for Room and Board and Jen pies type

Yes, well… As you can see, the dog was ready to meet with Room and Board today. We fought over the wig but there’s just no talking to her. I don’t even think the wig looks that great �- her fur is a totally different color.

Whenever Room and Board stops out to visit, Jen dumps a case of type onto another case of type. I think it’s a waste of time but Jen loves wasting time – I have to be like,�“Jen, quit wasting time.”

Oh, well – the meeting went great (I think they think we’re strange. Maybe the wig�was�too much??) They told us to make some more�alphabet press-type prints.

That’s what they call those. I call them tickets to Cape Cod but that’s none of your business.

May 12, 2010
What DOESN’T a “Long Men’s Wig” have to do with letterpress?

The creepy severed head would not discourage us from our very important purchase.�The wig�will play a small, but pivotal, role in our upcoming film (tentatively titled,�Your CPR Hurts My Chest).

May 8, 2010
(Edina) Minnesota! Where the Booze Drips Freely From the Trees

Right? We met with half of the�“Jelly Shot Test Kitchen”�AND if you don’t know what I’m talking about -�you soon will.�These Edina�ladies (why did I italicize that?)�answered a pretty serious question:�“What would a jell-o shot look like if it grew up?”�

Here’s the answer:

A Jelly Shot Test Kitchen “cookbook” (cookbook?) is in the works and they have come to Zeichen Press to help create some buzz. I wonder if it’s because�they caught wind of our professionalism.�Probably.

May 6, 2010
Craft+Extravaganza=Craftstravaganza

Does Geek+Spectacular=Geektacular? I was never good at math but I DO know that the State Fairgrounds are going to be�wall-to-wall geeks tomorrow. Jen and I will be there handing out love-letters and hugs to all of our loyal customers.

We went there tonight to set up. This baby has been following Jen around for, like, two years:

May 1, 2010
OH, I get it! PR is like stalking!

Creative, elaborate, polite (but persistent) stalking! Nothing against the�creative�stalkers out there. You know who you are.�Please don’t start re-stalking me.

I sent out the press package for Tanek today, it contained everything but a pan of brownies and a lock of my hair.

I hope�Neal St. Anthony�likes kittens.

Did I hand set that type?

Yes.

April 29, 2010
email is so 2009

I love getting a letter in the mail – and getting a package in the mail is like finding money under your pillow. Or discovering a coin in a freshly gutted fish.

Reading�my�email goes like this:�delete, delete, delete, delete, delete, delete, delete, delete, delete, �delete, delete, delete, delete, delete, delete… oh, that’s important… delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete.�

As you know,�Zeichen Press is handling all things that fall into the realm of communications for�Tanek Inc.�This job is usually less messy than gutting a fish but just as satisfying. Contacting reporters is part of the job and we realized that doing so via email might just be a little bit like whispering to your date across a crowded room. Not that we have dates. Or are ever invited to rooms that are crowded.

Here is the first part of a press package going out to local reporters. (Neal St. Anthony, you lucky devil!)

(Here’s a story:�Ken Piper�of Tanek was the head designer for the brand-new KMOJ station in North Minneapolis. That’s right: North Minneapolis. Watch out, South Minneapolis – the Northside is picking up steam!)

April 26, 2010