Zeichen Press – Page 36 – Design & Letterpress for the people.

Teaching strange children

As we pulled up in the parking lot to our Pre-School Speaking Engagement, Jen reminded me not to swear in front of the children. I told her I would do my best but I wouldn’t make any promises and that sometimes I need to use strong language to really make my point… sometimes I need to use strong language when children REFUSE TO BEHAVE.

I’m kidding. I told Jen to stick it in a hole. She’s not the boss of me. Then she slapped me good and hard. I can’t say that I blame her.

It took a few minutes for the kids to warm up to me. My costume might have confused them. Anyway, I brought a chase locked up with wood type and set it on the floor.

When I was a kid, I saw a kid throw another kid’s shoe into the Primate Den at The Como Zoo. The monkeys approached cautiously but before long they were all over that shoe. They wanted that shoe. I was fascinated. But then I was distracted because of�another�kid. A�mischievous boy who met his match�while trying to climb over a spike-tipped, wrought-iron fence.

I love the zoo.

January 29, 2009
Voodoo

What in the ding-dang are these city-folk up to now??!! Putting pins in good folks and charging money for it?! I got myself some thumbtacks and I can put ’em anywhere you damn well please and charge you half ‘n what these quacks are taking. You mark my words, next there’s gonna be all kinds of potions and maybe even some of that herb smoking. I got news for you:

This ain’t California.

We like our doctors wearing stethoscopes and blue pants. We like our doctors to give us shots when we don’t feel good. We like being sent to the pharmacist. WE LIKE IT.

Oh, flibbity flam. I’ve got some noodlin’ to do. Have a look at some of Fran’s “work” for Performance Acupuncture.
Logos… What the?

January 23, 2009
The calm before the sh*t storm

One of my stalkers used to say, “I’ve gottalotta things in the hopper. A lot. In the hopper.” I often wondered if one of those things in the hopper was making a skin suit out of me. But I never asked – I love surprises. He once chased me on roller skates. I wasn’t even scared. Now, the cab-driver… the stalking cab-driver, he was a little scary. Although… he’d drive by an Old Country Buffet and�was so high he’d often forget he was stalking me. He just couldn’t resist the chicken-fried-chicken.�

But enough of these bedtime stories!

WE’VE got a lot of things in the hopper: A Logo, Oscar-luncheon-gift-bag-goodies, a show at a gallery, a speaking engagement in front of pre-schoolers, a bat mitzvah invitation, more stupid catalogs. I’m nervous about the speaking engagement. If I make eye-contact with any one of those children they’ll own me. The last thing I need is a room full of kids throwing lead type at my head.

In preparation for the upcoming events I decided that someone should clean our little shop of horrors. Someone did. Isn’t it cute? *Note the framed photo of Kelly Clarkson next to the hanging hammer.

January 22, 2009
Won’t you be my neighbor?

Hot Plate‘s�Mexican Omelette was again sending me messages. Who am I to ignore them? I just do what I’m told.

Exhausted from an earlier outing, I had my husband drive our team of horses. I was cozy warm because I stuffed hot potatoes in my pants.

While I devoured my second Mexican Omelette of the week I chatted with owner, Carrie Lewis. She told me a tale. A tale that reminded me of how dark the soul can be… a tale of the flawed nature of humanity. I openly wept as she about her passive aggressive neighbors. And, as I sipped my 9th delicious latte, I formulated a plan: I would counter the negativity directed at�The Best Restaurant on the South Side�by channeling the Prince of Peace, Mr. Rogers.

Who better to handle bad neighborhood karma than him? I can think of no one. I have created this card and will be making a plate asap. Reserve one (or five) today because they will be selling faster than Hot Plate’s pumpkin pancakes.

January 19, 2009
May my suffering bring you joy

Only my fellow Minnesotans and residents of�Chicken, Alaska�can truly understand what it means to be cold. I am intrigued by deadly weather. Cold that can freeze a limb solid. Cold that flattens your car tires. Cold that makes your eyeballs feel funny. I braved the extreme cold today.

Twice.

-21� is COLD. But a Mexican Omelette was whispering my name with such longing… I put on every bit of clothing I own and headed outside. The car actually told me to F – Off. I reminded it that we were both in this together and that if it cooperated I would fill it up with Premium Gasoline. Foolish car, choosing gasoline over Mexican Omelette!

When I was safely inside of�Hot Plate�I laughed… Oh, how I laughed – and saluted the outdoors for being a worthy adversary. Later that day (that SAME day) I went outside again. I actually ran to the studio. It took 1.5 seconds. Luckily my exposed body part (my bottom) was unharmed.

Where was I? Oh, yes. I risked my limbs (and bottom) to run to the studio and lay out previously written cards. Three birthday cards. The metal type was awfully cold. I wanted to lick it but I exercised restraint.

January 16, 2009
Back in the shop

The low magenta toner has put a hold on the catalog production. I am really, really upset about it. I’d like to spend more time with the new laser printer. Understanding its quirks, its likes and dislikes. What makes it get out of bed every morning? Does it enjoy being my slave? Don’t worry, Brother HL-4070CDW – this is only temporary. Jen paid the extra $3.99 for shipping and your toner will be here Wednesday. Thank you, Jen. I mean it.�

So I spent the day in the shop. Despite my tears I was able to lay out some previously written cards. I think the anguish really comes through. I am, after all, an artist. My soul is appropriately tortured. Whoa is me.

January 12, 2009

Black ink can be so nice

It’s unofficially Summer around here and to celebrate I’m going to make some more prints for Room & Board. People always ask me�(no, they don’t)�if I feel lonely or maybe a little afraid working out in the�studio/shop/time warp at night. But how could I feel lonely or afraid out there when I have all of those cabinets of cold, lead type and�Mark Wheat‘s voice coming from the plastic radio?

June 2, 2010
More letterpress for Room & Board??!

I hit my head on the asphalt yesterday and when I snapped out of that familiar concussive daze, I thought to myself:�Again?�And:�That wasn’t as bad as running into the tree. Or the windshield. Or the Christmas tree-stand. Or the windshield.�

Walking my bicycle and openly weeping, I made it home just in time to work on the new Room & Board project:

Thanks�MADGE�for introducing me to the Polaroid app for my iPhone!!

May 27, 2010
A Typical Day for Zeichen Press (Minneapolis Design and Letterpress Studio At Large)

“Yeah, you should wear the wig.”

May 22, 2010
Achieving perfect balance

People always ask me, “Fran, how do you balance everything so well?? Zeichen Press, kids, marriage, hypochondria, facebook, animal-taming, daydreaming – It doesn’t even seem possible!” I wish I had some fluffy (Oprah-approved) secret to share but it’s really much more simple: Evil twin.�What?!�Yes. You’d be surprised by how many people actually have evil twins.

This has been�a regular�rat king�of a week: The big�Tanek party�is tomorrow and Jen and I have been planning the whole thing – From venue to letterpress printed coaster to life-jackets. One of my favorite things is the Tanek�10 Year CD�- a music mix and letterpress printed sleeve/party favor/door prize. My playlist skills were honed as a teenager – hour after hour spent with the dual cassette player… see, mom?? I told you it was more important than algebra.

Tanek 10 Year Party CD Sleeve

As soon as this party is done I can get rid of that mannequin.

May 19, 2010
Wherein the dog wears a wig for Room and Board and Jen pies type

Yes, well… As you can see, the dog was ready to meet with Room and Board today. We fought over the wig but there’s just no talking to her. I don’t even think the wig looks that great �- her fur is a totally different color.

Whenever Room and Board stops out to visit, Jen dumps a case of type onto another case of type. I think it’s a waste of time but Jen loves wasting time – I have to be like,�“Jen, quit wasting time.”

Oh, well – the meeting went great (I think they think we’re strange. Maybe the wig�was�too much??) They told us to make some more�alphabet press-type prints.

That’s what they call those. I call them tickets to Cape Cod but that’s none of your business.

May 12, 2010
What DOESN’T a “Long Men’s Wig” have to do with letterpress?

The creepy severed head would not discourage us from our very important purchase.�The wig�will play a small, but pivotal, role in our upcoming film (tentatively titled,�Your CPR Hurts My Chest).

May 8, 2010
(Edina) Minnesota! Where the Booze Drips Freely From the Trees

Right? We met with half of the�“Jelly Shot Test Kitchen”�AND if you don’t know what I’m talking about -�you soon will.�These Edina�ladies (why did I italicize that?)�answered a pretty serious question:�“What would a jell-o shot look like if it grew up?”�

Here’s the answer:

A Jelly Shot Test Kitchen “cookbook” (cookbook?) is in the works and they have come to Zeichen Press to help create some buzz. I wonder if it’s because�they caught wind of our professionalism.�Probably.

May 6, 2010
Craft+Extravaganza=Craftstravaganza

Does Geek+Spectacular=Geektacular? I was never good at math but I DO know that the State Fairgrounds are going to be�wall-to-wall geeks tomorrow. Jen and I will be there handing out love-letters and hugs to all of our loyal customers.

We went there tonight to set up. This baby has been following Jen around for, like, two years:

May 1, 2010
OH, I get it! PR is like stalking!

Creative, elaborate, polite (but persistent) stalking! Nothing against the�creative�stalkers out there. You know who you are.�Please don’t start re-stalking me.

I sent out the press package for Tanek today, it contained everything but a pan of brownies and a lock of my hair.

I hope�Neal St. Anthony�likes kittens.

Did I hand set that type?

Yes.

April 29, 2010
email is so 2009

I love getting a letter in the mail – and getting a package in the mail is like finding money under your pillow. Or discovering a coin in a freshly gutted fish.

Reading�my�email goes like this:�delete, delete, delete, delete, delete, delete, delete, delete, delete, �delete, delete, delete, delete, delete, delete… oh, that’s important… delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete.�

As you know,�Zeichen Press is handling all things that fall into the realm of communications for�Tanek Inc.�This job is usually less messy than gutting a fish but just as satisfying. Contacting reporters is part of the job and we realized that doing so via email might just be a little bit like whispering to your date across a crowded room. Not that we have dates. Or are ever invited to rooms that are crowded.

Here is the first part of a press package going out to local reporters. (Neal St. Anthony, you lucky devil!)

(Here’s a story:�Ken Piper�of Tanek was the head designer for the brand-new KMOJ station in North Minneapolis. That’s right: North Minneapolis. Watch out, South Minneapolis – the Northside is picking up steam!)

April 26, 2010