Zeichen Press – Page 36 – Design & Letterpress for the people.

Words sitting next to pictures

My fans are relentless, �”Fran, how do you do it? Please, let us in to that magical and mysterious world you call your brain. Give us, if you think we can handle it, a tiny snippet of what it’s like to experience your Creative Process.” Well, stand back; I’m about to blow your minds. BLOW YOUR MINDS. This will be a little bit like someone revealing the secrets of the universe, the meaning of life, and the riddle of the sphinx. Until now, there has only been speculation. Speculation and rumor. Just like the moon landing. So, just sit right down and call in sick to work – Ready, set, go; here’s the deal: Notebook + pencil + old printer’s cut =

October 10, 2008
Total Reject

The nice thing about owning your own company and producing your own line of goods is that: A) I won’t fire me for sexually harassing myself. B) I give myself outstanding quarterly reviews. C) I haven’t showered in God Knows How Long and nobody (hi Jen!) cares. D) I can write/design/print whatever I think is funny.

The other day, the Trader Joe’s Card Chick submitted three of my cards to TJ’s. Originally there were nine and after some pretty complicated calculations on my calculator, I figured that left six for us. (Eat that, Sister Diane, I told you I’d be able to apply my limited math skills to the real world!) Here’s a peek at the six rejects: Three are for sale in our online store. Why only three? I bet you’d like to know.

September 24, 2008
Our biggest custom customer: Trader Joe’s

The Trader Joe’s Card Chick called and asked us to do some custom work for them.

I was like, “get in line lady, it’s not like Consumer Reports ranked Trader Joe’s�the second-best supermarket chain in the nation.” And she was like, “yeah, they did.” And I was like, “I knew that, I was just testing you.”

Even without my lucky historical period costume we were able to produce some winners. (My teacher used to say, “we are all winners when we don’t use drugs” but�I think she was using the word ‘we’ in the royal sense).

We gave nine cards to The Card Chick, she selected three to show to TJ’s and TJ’s is going to produce all three. They will be in the stores in March. They’ll be offset printing them, I feel good about that because I’m sure that Jen and I would be fingerless if we had to hand feed 80,000 cards into the jaws of�The Beast.

September 19, 2008
Taking the Christ out of Christmas since 2008!

When we create custom holiday cards for corporations/businesses, we are often asked to “make it not so, you know, Christmassy.” Here’s a new one for our own line – but we’re willing to share. Hey, Target Corporation: Want a few thousand?

September 15, 2008
We were in the Style Section of the New York Times!

Sort of. Not exactly. Technically we were not named in the newspaper but we feel like that must have been an oversight. Somebody is probably going to lose their job because of that little error. We’re just sorry that we can’t be there to see it. See, we designed and printed wedding celebration invitations for the couple who were in the Style Section of the New York Times – um, like, that’s a super big deal.�It’s right here, in black and white.

September 7, 2008
How important is hygiene?

Yesterday, I spent 10 straight hours sitting in the kitchen. I didn’t brush my hair or teeth.

(I once saw a medical show about a man who complained of stomach aches, they finally cut him open and discovered�his partially re-absorbed, unborn twin in his own belly. It had hair and teeth. Not much else to it. A lot of hair. A lot.)

I stayed in my pajamas. I drank coffee and cold fried chicken. Disgusting? Undoubtably. Did I care? Not the slightest. I was being paid to sit there and provide art direction for a local ad agency. Me and my laptop and the kitchen table strewn with yesterday’s dinner dishes. Who cares? Certainly not me. My Grandma would have been disgusted. She also would have been confused by the “strange typewriter machine”. Anyway, I finished the job, went to The Happy Gnome with my mom and made one of the kids clean the kitchen. Here’s a picture of me after I finished the job: note the fried chicken triggered chin acne.

September 2, 2008

Black ink can be so nice

It’s unofficially Summer around here and to celebrate I’m going to make some more prints for Room & Board. People always ask me�(no, they don’t)�if I feel lonely or maybe a little afraid working out in the�studio/shop/time warp at night. But how could I feel lonely or afraid out there when I have all of those cabinets of cold, lead type and�Mark Wheat‘s voice coming from the plastic radio?

June 2, 2010
More letterpress for Room & Board??!

I hit my head on the asphalt yesterday and when I snapped out of that familiar concussive daze, I thought to myself:�Again?�And:�That wasn’t as bad as running into the tree. Or the windshield. Or the Christmas tree-stand. Or the windshield.�

Walking my bicycle and openly weeping, I made it home just in time to work on the new Room & Board project:

Thanks�MADGE�for introducing me to the Polaroid app for my iPhone!!

May 27, 2010
A Typical Day for Zeichen Press (Minneapolis Design and Letterpress Studio At Large)

“Yeah, you should wear the wig.”

May 22, 2010
Achieving perfect balance

People always ask me, “Fran, how do you balance everything so well?? Zeichen Press, kids, marriage, hypochondria, facebook, animal-taming, daydreaming – It doesn’t even seem possible!” I wish I had some fluffy (Oprah-approved) secret to share but it’s really much more simple: Evil twin.�What?!�Yes. You’d be surprised by how many people actually have evil twins.

This has been�a regular�rat king�of a week: The big�Tanek party�is tomorrow and Jen and I have been planning the whole thing – From venue to letterpress printed coaster to life-jackets. One of my favorite things is the Tanek�10 Year CD�- a music mix and letterpress printed sleeve/party favor/door prize. My playlist skills were honed as a teenager – hour after hour spent with the dual cassette player… see, mom?? I told you it was more important than algebra.

Tanek 10 Year Party CD Sleeve

As soon as this party is done I can get rid of that mannequin.

May 19, 2010
Wherein the dog wears a wig for Room and Board and Jen pies type

Yes, well… As you can see, the dog was ready to meet with Room and Board today. We fought over the wig but there’s just no talking to her. I don’t even think the wig looks that great �- her fur is a totally different color.

Whenever Room and Board stops out to visit, Jen dumps a case of type onto another case of type. I think it’s a waste of time but Jen loves wasting time – I have to be like,�“Jen, quit wasting time.”

Oh, well – the meeting went great (I think they think we’re strange. Maybe the wig�was�too much??) They told us to make some more�alphabet press-type prints.

That’s what they call those. I call them tickets to Cape Cod but that’s none of your business.

May 12, 2010
What DOESN’T a “Long Men’s Wig” have to do with letterpress?

The creepy severed head would not discourage us from our very important purchase.�The wig�will play a small, but pivotal, role in our upcoming film (tentatively titled,�Your CPR Hurts My Chest).

May 8, 2010
(Edina) Minnesota! Where the Booze Drips Freely From the Trees

Right? We met with half of the�“Jelly Shot Test Kitchen”�AND if you don’t know what I’m talking about -�you soon will.�These Edina�ladies (why did I italicize that?)�answered a pretty serious question:�“What would a jell-o shot look like if it grew up?”�

Here’s the answer:

A Jelly Shot Test Kitchen “cookbook” (cookbook?) is in the works and they have come to Zeichen Press to help create some buzz. I wonder if it’s because�they caught wind of our professionalism.�Probably.

May 6, 2010
Craft+Extravaganza=Craftstravaganza

Does Geek+Spectacular=Geektacular? I was never good at math but I DO know that the State Fairgrounds are going to be�wall-to-wall geeks tomorrow. Jen and I will be there handing out love-letters and hugs to all of our loyal customers.

We went there tonight to set up. This baby has been following Jen around for, like, two years:

May 1, 2010
OH, I get it! PR is like stalking!

Creative, elaborate, polite (but persistent) stalking! Nothing against the�creative�stalkers out there. You know who you are.�Please don’t start re-stalking me.

I sent out the press package for Tanek today, it contained everything but a pan of brownies and a lock of my hair.

I hope�Neal St. Anthony�likes kittens.

Did I hand set that type?

Yes.

April 29, 2010
email is so 2009

I love getting a letter in the mail – and getting a package in the mail is like finding money under your pillow. Or discovering a coin in a freshly gutted fish.

Reading�my�email goes like this:�delete, delete, delete, delete, delete, delete, delete, delete, delete, �delete, delete, delete, delete, delete, delete… oh, that’s important… delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete.�

As you know,�Zeichen Press is handling all things that fall into the realm of communications for�Tanek Inc.�This job is usually less messy than gutting a fish but just as satisfying. Contacting reporters is part of the job and we realized that doing so via email might just be a little bit like whispering to your date across a crowded room. Not that we have dates. Or are ever invited to rooms that are crowded.

Here is the first part of a press package going out to local reporters. (Neal St. Anthony, you lucky devil!)

(Here’s a story:�Ken Piper�of Tanek was the head designer for the brand-new KMOJ station in North Minneapolis. That’s right: North Minneapolis. Watch out, South Minneapolis – the Northside is picking up steam!)

April 26, 2010