Zeichen Press – Page 42 – Design & Letterpress for the people.

METRO home found us!

It was only a matter of time because we were standing outside their office.

METRO home�is a new�special�section in�METRO. The cover of this months issue is intriguing and frightening. It might be a photograph of a bedroom/torture chamber.�What’s behind those curtains?Yikes! This room comes with shackles and nightmares.

Urban Living Manifesto�sounds really serious. Do people really take themselves that seriously?? Two words for them:�settle. down.

Oh, but here’s something cheerful -�it’s about Zeichen Press:
Those Room & Board prints were sure worth all of the sweat I dripped on them last Summer!

May 4, 2011
Goodbye Craftstravaganza 2011

I was right in the middle of a dream where both of my eyeballs were, curiously, weeping blood. This was, of course, followed by an intense search for a public toilet and, AS USUAL, the only available toilet was in a high-traffic area of the Southdale Mall.

Thank God Jen called and woke me up. But not before I reluctantly�(why do I always do it??)�sat my bare bottom on the toilet.

If I’ve learned anything in my life it is how to be wrenched from a sound sleep and into a car in under 5 minutes.

It’s not pretty but neither is childbirth.

Jen and I stopped for our traditional latte at the�May Day Cafe�and then it was onward to the State Fairgrounds. The Fine Arts Building was our cold and unwelcoming host, its huge doors left open to remind us that April can be just as cold as November.

I’m sure the whole building was full of crafty-goodness but unless tables were set up on the way to the bathroom, I wasn’t going to see them. For eight hours, I did observe the folks running the�Burlesque of North America�table. They are screen printers – a craft that I have always had a crush on. Anyway, despite the sweetness of their prints, they were just as freezing as us.

Poor thing!

Our big experiment for this year’s fair involved a QR code

that led to our latest�Watch and Share�card.

It was successful. If you measure success in terms of wishes and smiles. Which I do.

May 1, 2011
WATCHandSHAREcards

Dynamite magazine�was full of hard-hitting news for kids growing up in the 1970’s.

But the best part of the magazine were the centerfolds. I wanted the�Hang in There!�poster so bad. It would have looked sweet on my closet door – right next to my Jackson 5 poster.

Struck by nostalgia and surrounded by (more) kittens, I took it upon myself to recreate the magic moment of the earnest kitten:When I was all done forcing the kittens to perform adorable stunts, it was time to make�videos of people reading Zeichen Press cards.

Let me explain:�Beneath various cards in our�online shop, there will be a link to a video of someone (it could be you!) reading the card aloud.�Why?�Because even�the lazy and the ne’er do wells have a right to Zeichen Press cards.

April 2, 2011
A Grateful Robot and a Ladies Night Out

My grandma kept a drawer-full of greeting cards in her buffet. An entire drawer, devoted to spontaneous correspondence!

What a woman.

She also�kept plastic on her sofa and carpet on her kitchen floor. She really wanted to protect her furniture and linoleum.

The Thank-You Note is a classic greeting card and should be the foundation of any collection. Receiving a thank-you note in the mail is a little bit like finding money in last Winter’s coat or a good hat in a snowbank.

Let’s write one together!

First,�choose a card:Now on to the writing… We’ll break it down into 5 easy steps:

1) Begin with a greeting:�Dear Aunt Shirley,

She loves to hear her name because cats can’t talk.

2) This is the meat of the note and notice there is no appetizer. This is a “note” not a letter. Cut right to it:�Thank you so much for the medical marijuana!�If the gift from Aunt Shirley was cash,�do not mention it.�Speak instead of her “generosity.”�Thank you for your generosity!

3) Say a little bit about how you use or will use the gift:�I smoke it everyday!

4) Mention the last time you saw Aunt Shirley and hint at a future meeting:�It was lovely to see you at Uncle Bob’s funeral, I hope to see you again before your funeral!

5) And scene:�Love, Fran

Oh, and here’s another card that will be added to the line:

February 22, 2011
Franstravaganza Part II

“It is finished.” She gasped as she crumpled to the cold, concrete. It was, by all accounts, glorious. The work would outlast the artist and elevate the art form to new and dizzying heights.�

But she, exhausted and covered in ink, was oblivious. To her, this was nothing more than an exercise. A functional and fleeting piece, it would be handled roughly and discarded by Springtime.

Um, so, that poster for�Craftsravaganza�is, like, done:

February 14, 2011
Franstravaganza!

There are a couple of things going on around here:

1) Our fax machine is spitting out orders faster than we (jen) can fill them.

2) We (I) are (am) making the poster for this year’s�Craftstravanganza.

Just to make my load fair, I listen to a recording of screaming children while I work.

I think it really shows:

Today, I will put ink on that – it will be so spectacular there won’t be a dry eye in the room. (I’ll be the only one in the room.)

February 13, 2011

David Hasselhoff, Jerry Lewis, Zeichen Press

The closest I’ve been to Australia is the�Victoria’s Filet�at the�Outback Steakhouse�in Blaine, MN (pop: 44,942). I’m not sure who to thank for introducing�Zeichen Press�to our Australian cousins. Maybe�Ampersand Duck�had something to do with it or maybe it was my grassroots advertising campaign. I stuffed (but first I drank) 1000 bottles of wine with�Zeichen Press Cards�and threw them into the Atlantic Ocean.

Maybe one washed up on the shores of Melbourne because this showed up in their newspaper:

Our�CanCards�are their�Object of Desire.�Thank you, Australia.

Someday I will visit you. And your kangaroos. And your boomerangs.

July 10, 2009
Seven Pounds is the name of the movie not the weight of my head

About a jillion years ago, I was contacted by some Hollywood set designer – she wanted to know if I had extra letterpress “JUNK JUNK JUNK” for a new movie starring Rosario Dawson and Will Smith. Wait. What?! Trembling, I clutched my Fresh Prince of Bel Air collection to my chest and replied, “Oh, that’s cool. Yeah, I could Fed Ex some stuff to you guys – I won’t charge extra for the dust.” (Followed by cool and knowing laughter). What a comfortable rapport! I was talking TO Hollywood. Maybe they’d ask me to audition for the movie! The movie… Maybe Rosario Dawson needed an understudy… or a body double?

We could be twins!

I asked the set designer when they’d like to fly me out, explaining that my schedule was flexible enough to�accommodate movie- shoots, sightseeing,�and�pool-parties. She told me she’d have her people call my people.

ANYWAY, it turns out they were able to pull the set together without my JUNK JUNK JUNK�and�Rosario politely declined my offer — we’re still totally friends

…So I finally watched The Movie last night. Ummm, Will Smith can fix my press anytime. Is that my review? Is that all I have to say? … Uhh, Rosario was convincingly ill and I bawled like a baby. There. Happy?? OH, and the garage-studio was super cute and perfect.

PS: Strangely, Rosario’s character ALSO nicknamed her press�The Beast.�What?!�

June 24, 2009
96�

I’m dripping with sweat. I’m marinating in sweat – the shop has got to be 100� . My head feels fuzzy… and my hands (are those�my�hands?) are leaving sweat-finger-prints on all the paper that I’m cutting.

Wait, I smell barbecue chicken! Wait, maybe I’m on fire…. False alarm. It’s really chicken.

So, I’m cutting paper in my bathing suit. I feel like I’m wearing a snowsuit in a sauna.

I love summer. I’m not even kidding.

June 23, 2009
Wanamingo

My kitchen faucet broke (again) and as I crouched on the patio with the garden hose and plastic scrubby, my mind wandered to faraway lands. Specifically, Wanamingo, Minnesota. Oh, Wanamingo! Has anyone written an ode to thee? I was in Wanamingo today and overheard this “conversation” between a mother and child at the 60 Stop Gas Station:

Child: “I �want eggs for breakfast.”

Mother: ” You can’t get everything you want. I wanted flowers for Mother’s Day and I got nuthin’!”

Oh, well. The REAL Wanamingo is full of chickens, barn cats, fictional alpacas and acres of hard-working folks that build chicken coops and excavate pig cemeteries – just for fun. These people walk around with just a hint of a smile, a smile that says, “I chop the logs to heat my house. I know how to grow potatoes. I know the difference between bush beans and pole beans.”

They also spend the Winter trying not to recreate a scene from The Shining.

I’M JUST SAYING.

Okay, so maybe I don’t have what it takes to step off the grid and live like Ma Kettle. Maybe the closest I get to feeling the heartland is living with a broken faucet. Fetching water for cooking makes me feel like a barbarian.

In between all my water fetching I made this :

It’s gonna be BIG people.

BIG.

June 13, 2009
GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009