Zeichen Press – Page 42 – Design & Letterpress for the people.

Step one:

Part of the World Domination Plan involves a complete Zeichen Press website redesign. Just imagine our new logo�in living, breathing, MOVING,�technicolor!�Oh, the anticipation dizzies me. My prop shopping list includes a wig and a man. …I guess my husband could be the man… Lord knows he’d love the attention. Especially the mouth-to-mouth resuscitation.

My friend�Fred�started photographing our product line. It’s a Fair Trade – just like when the Indians traded Manhattan for wampum.

PS: Did you know that�Zeichen Press cards can be delivered right to your door?�That’s right! You don’t even have to leave your house. Or your bed. Like me. What will they think of next??

February 10, 2010
As we descend into the bowels of that beast called Winter

It is February 1.

If anyone is left please contact me. I have locked myself in the furnace room and my rations are dwindling. I am eating�Panko�Japanese Style Breading�with a dirty popsicle stick and telling myself it’s Lik-A-Stix. Mmmmm, Lik-A-Stix…

Somehow, I was able to make this card:

February 1, 2010
Je m’appelle Fran�oise

If I were getting married I would design and letterpress print my own invitation.

What am I saying?? No, I wouldn’t. I don’t even send out the Christmas cards that I design and letterpress print. WHAT??!! I know. This is a blog post and a confession.

Anyway,�Minnesota Bride�included �one of our wedding invitations�in a nice little spread they called�”Vintage in Vogue.”

See?

2.�Inspired by the couple�s romantic first meeting in the city of love, designer Fran Shea blended imagery from Paris with a vintage postcard theme to create a classic yet distinctive invite. Using letterpress printing and a unique accordion layout, this design evokes an aura of chic French elegance.�Zeichen Press, 612.432.1943, zeichenpress.com

January 31, 2010
A roomful of Letterpress printers

It was everything I imagined. Except better, because of the chicken shots.�Yum!�

Mary Bruno�organized the event in honor of�Amos Kennedy’s�timely arrival. As far as I could tell, Amos is�not�related to THE Kennedy family. There were certain clues, like: He did not share that�distinctive/made up accent�or�that glamorous head of hair. Also, he is black.

Anyway, Amos was there and we hugged like old friends. There was much talk, naturally, of printing presses. Mary Bruno ended up breaking a beer bottle and using it as a weapon – apparently her “street cred” was at stake. Boy was�I glad to get out of there with only minor injuries. I wish I could say the same for Jen. Please send flowers and meals to our headquarters.

Two St. Paul printers showed up : Fred Petters of�Vandalia Street Press�and Bill Moran of�Blinc Publishing.�Bill was nice. Fred ate off of other people’s plates. I could go on and on but why should I when I have this amazing photograph that perfectly captured the evening?

January 26, 2010
And this is where Fran and Jen learn to use their new Heidelberg

Oh, the joy of leaning over a giant machine that has the potential to crush my hands�and�create such beauty!

I think I felt joy. Or�panic? In any case, I felt some sort of feeling while leaning over�the New Press.�Karl (the previous owner) had explained, really clearly, the 1,000 things to know – why couldn’t I remember them?? Knobs, pulls, blades, grippers, clutch levers, friskets, sucker bars, rollers, toggles, gears, pins, springs… they all seemed to get tangled up in my mind.

Oh, so tangled!

Just like a�rat king.

That’s what happens when the tail of one thought gets covered in feces and the tail of another thought gets stuck to it… and the tail of�another�thought gets stuck to the�other�thoughts. It’s all very messy and usually ends up in some Dutch chimney.

Anyway, here’s a snippet of our lesson:

January 18, 2010
Vintage Indie

This is Gabreial Wyatt —>

I think we would totally have been friends in high school. She would have called us “top-secret friends”. I was told (by my “top-secret friends”) that “top-secret friends” are better than regular friends. Sure, they don’t go anywhere in public with you, or sit next to you at lunch, or acknowledge your presence – but, that doesn’t mean anything.

Gabreial keeps a blog about all things vintage AND indie.�She interviewed me because we are such good “top-secret friends”.

Bless her heart.

January 13, 2010

David Hasselhoff, Jerry Lewis, Zeichen Press

The closest I’ve been to Australia is the�Victoria’s Filet�at the�Outback Steakhouse�in Blaine, MN (pop: 44,942). I’m not sure who to thank for introducing�Zeichen Press�to our Australian cousins. Maybe�Ampersand Duck�had something to do with it or maybe it was my grassroots advertising campaign. I stuffed (but first I drank) 1000 bottles of wine with�Zeichen Press Cards�and threw them into the Atlantic Ocean.

Maybe one washed up on the shores of Melbourne because this showed up in their newspaper:

Our�CanCards�are their�Object of Desire.�Thank you, Australia.

Someday I will visit you. And your kangaroos. And your boomerangs.

July 10, 2009
Seven Pounds is the name of the movie not the weight of my head

About a jillion years ago, I was contacted by some Hollywood set designer – she wanted to know if I had extra letterpress “JUNK JUNK JUNK” for a new movie starring Rosario Dawson and Will Smith. Wait. What?! Trembling, I clutched my Fresh Prince of Bel Air collection to my chest and replied, “Oh, that’s cool. Yeah, I could Fed Ex some stuff to you guys – I won’t charge extra for the dust.” (Followed by cool and knowing laughter). What a comfortable rapport! I was talking TO Hollywood. Maybe they’d ask me to audition for the movie! The movie… Maybe Rosario Dawson needed an understudy… or a body double?

We could be twins!

I asked the set designer when they’d like to fly me out, explaining that my schedule was flexible enough to�accommodate movie- shoots, sightseeing,�and�pool-parties. She told me she’d have her people call my people.

ANYWAY, it turns out they were able to pull the set together without my JUNK JUNK JUNK�and�Rosario politely declined my offer — we’re still totally friends

…So I finally watched The Movie last night. Ummm, Will Smith can fix my press anytime. Is that my review? Is that all I have to say? … Uhh, Rosario was convincingly ill and I bawled like a baby. There. Happy?? OH, and the garage-studio was super cute and perfect.

PS: Strangely, Rosario’s character ALSO nicknamed her press�The Beast.�What?!�

June 24, 2009
96�

I’m dripping with sweat. I’m marinating in sweat – the shop has got to be 100� . My head feels fuzzy… and my hands (are those�my�hands?) are leaving sweat-finger-prints on all the paper that I’m cutting.

Wait, I smell barbecue chicken! Wait, maybe I’m on fire…. False alarm. It’s really chicken.

So, I’m cutting paper in my bathing suit. I feel like I’m wearing a snowsuit in a sauna.

I love summer. I’m not even kidding.

June 23, 2009
Wanamingo

My kitchen faucet broke (again) and as I crouched on the patio with the garden hose and plastic scrubby, my mind wandered to faraway lands. Specifically, Wanamingo, Minnesota. Oh, Wanamingo! Has anyone written an ode to thee? I was in Wanamingo today and overheard this “conversation” between a mother and child at the 60 Stop Gas Station:

Child: “I �want eggs for breakfast.”

Mother: ” You can’t get everything you want. I wanted flowers for Mother’s Day and I got nuthin’!”

Oh, well. The REAL Wanamingo is full of chickens, barn cats, fictional alpacas and acres of hard-working folks that build chicken coops and excavate pig cemeteries – just for fun. These people walk around with just a hint of a smile, a smile that says, “I chop the logs to heat my house. I know how to grow potatoes. I know the difference between bush beans and pole beans.”

They also spend the Winter trying not to recreate a scene from The Shining.

I’M JUST SAYING.

Okay, so maybe I don’t have what it takes to step off the grid and live like Ma Kettle. Maybe the closest I get to feeling the heartland is living with a broken faucet. Fetching water for cooking makes me feel like a barbarian.

In between all my water fetching I made this :

It’s gonna be BIG people.

BIG.

June 13, 2009
GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009