Zeichen Press – Page 42 – Design & Letterpress for the people.

Teaching strange children

As we pulled up in the parking lot to our Pre-School Speaking Engagement, Jen reminded me not to swear in front of the children. I told her I would do my best but I wouldn’t make any promises and that sometimes I need to use strong language to really make my point… sometimes I need to use strong language when children REFUSE TO BEHAVE.

I’m kidding. I told Jen to stick it in a hole. She’s not the boss of me. Then she slapped me good and hard. I can’t say that I blame her.

It took a few minutes for the kids to warm up to me. My costume might have confused them. Anyway, I brought a chase locked up with wood type and set it on the floor.

When I was a kid, I saw a kid throw another kid’s shoe into the Primate Den at The Como Zoo. The monkeys approached cautiously but before long they were all over that shoe. They wanted that shoe. I was fascinated. But then I was distracted because of�another�kid. A�mischievous boy who met his match�while trying to climb over a spike-tipped, wrought-iron fence.

I love the zoo.

January 29, 2009
Voodoo

What in the ding-dang are these city-folk up to now??!! Putting pins in good folks and charging money for it?! I got myself some thumbtacks and I can put ’em anywhere you damn well please and charge you half ‘n what these quacks are taking. You mark my words, next there’s gonna be all kinds of potions and maybe even some of that herb smoking. I got news for you:

This ain’t California.

We like our doctors wearing stethoscopes and blue pants. We like our doctors to give us shots when we don’t feel good. We like being sent to the pharmacist. WE LIKE IT.

Oh, flibbity flam. I’ve got some noodlin’ to do. Have a look at some of Fran’s “work” for Performance Acupuncture.
Logos… What the?

January 23, 2009
The calm before the sh*t storm

One of my stalkers used to say, “I’ve gottalotta things in the hopper. A lot. In the hopper.” I often wondered if one of those things in the hopper was making a skin suit out of me. But I never asked – I love surprises. He once chased me on roller skates. I wasn’t even scared. Now, the cab-driver… the stalking cab-driver, he was a little scary. Although… he’d drive by an Old Country Buffet and�was so high he’d often forget he was stalking me. He just couldn’t resist the chicken-fried-chicken.�

But enough of these bedtime stories!

WE’VE got a lot of things in the hopper: A Logo, Oscar-luncheon-gift-bag-goodies, a show at a gallery, a speaking engagement in front of pre-schoolers, a bat mitzvah invitation, more stupid catalogs. I’m nervous about the speaking engagement. If I make eye-contact with any one of those children they’ll own me. The last thing I need is a room full of kids throwing lead type at my head.

In preparation for the upcoming events I decided that someone should clean our little shop of horrors. Someone did. Isn’t it cute? *Note the framed photo of Kelly Clarkson next to the hanging hammer.

January 22, 2009
Won’t you be my neighbor?

Hot Plate‘s�Mexican Omelette was again sending me messages. Who am I to ignore them? I just do what I’m told.

Exhausted from an earlier outing, I had my husband drive our team of horses. I was cozy warm because I stuffed hot potatoes in my pants.

While I devoured my second Mexican Omelette of the week I chatted with owner, Carrie Lewis. She told me a tale. A tale that reminded me of how dark the soul can be… a tale of the flawed nature of humanity. I openly wept as she about her passive aggressive neighbors. And, as I sipped my 9th delicious latte, I formulated a plan: I would counter the negativity directed at�The Best Restaurant on the South Side�by channeling the Prince of Peace, Mr. Rogers.

Who better to handle bad neighborhood karma than him? I can think of no one. I have created this card and will be making a plate asap. Reserve one (or five) today because they will be selling faster than Hot Plate’s pumpkin pancakes.

January 19, 2009
May my suffering bring you joy

Only my fellow Minnesotans and residents of�Chicken, Alaska�can truly understand what it means to be cold. I am intrigued by deadly weather. Cold that can freeze a limb solid. Cold that flattens your car tires. Cold that makes your eyeballs feel funny. I braved the extreme cold today.

Twice.

-21� is COLD. But a Mexican Omelette was whispering my name with such longing… I put on every bit of clothing I own and headed outside. The car actually told me to F – Off. I reminded it that we were both in this together and that if it cooperated I would fill it up with Premium Gasoline. Foolish car, choosing gasoline over Mexican Omelette!

When I was safely inside of�Hot Plate�I laughed… Oh, how I laughed – and saluted the outdoors for being a worthy adversary. Later that day (that SAME day) I went outside again. I actually ran to the studio. It took 1.5 seconds. Luckily my exposed body part (my bottom) was unharmed.

Where was I? Oh, yes. I risked my limbs (and bottom) to run to the studio and lay out previously written cards. Three birthday cards. The metal type was awfully cold. I wanted to lick it but I exercised restraint.

January 16, 2009
Back in the shop

The low magenta toner has put a hold on the catalog production. I am really, really upset about it. I’d like to spend more time with the new laser printer. Understanding its quirks, its likes and dislikes. What makes it get out of bed every morning? Does it enjoy being my slave? Don’t worry, Brother HL-4070CDW – this is only temporary. Jen paid the extra $3.99 for shipping and your toner will be here Wednesday. Thank you, Jen. I mean it.�

So I spent the day in the shop. Despite my tears I was able to lay out some previously written cards. I think the anguish really comes through. I am, after all, an artist. My soul is appropriately tortured. Whoa is me.

January 12, 2009

David Hasselhoff, Jerry Lewis, Zeichen Press

The closest I’ve been to Australia is the�Victoria’s Filet�at the�Outback Steakhouse�in Blaine, MN (pop: 44,942). I’m not sure who to thank for introducing�Zeichen Press�to our Australian cousins. Maybe�Ampersand Duck�had something to do with it or maybe it was my grassroots advertising campaign. I stuffed (but first I drank) 1000 bottles of wine with�Zeichen Press Cards�and threw them into the Atlantic Ocean.

Maybe one washed up on the shores of Melbourne because this showed up in their newspaper:

Our�CanCards�are their�Object of Desire.�Thank you, Australia.

Someday I will visit you. And your kangaroos. And your boomerangs.

July 10, 2009
Seven Pounds is the name of the movie not the weight of my head

About a jillion years ago, I was contacted by some Hollywood set designer – she wanted to know if I had extra letterpress “JUNK JUNK JUNK” for a new movie starring Rosario Dawson and Will Smith. Wait. What?! Trembling, I clutched my Fresh Prince of Bel Air collection to my chest and replied, “Oh, that’s cool. Yeah, I could Fed Ex some stuff to you guys – I won’t charge extra for the dust.” (Followed by cool and knowing laughter). What a comfortable rapport! I was talking TO Hollywood. Maybe they’d ask me to audition for the movie! The movie… Maybe Rosario Dawson needed an understudy… or a body double?

We could be twins!

I asked the set designer when they’d like to fly me out, explaining that my schedule was flexible enough to�accommodate movie- shoots, sightseeing,�and�pool-parties. She told me she’d have her people call my people.

ANYWAY, it turns out they were able to pull the set together without my JUNK JUNK JUNK�and�Rosario politely declined my offer — we’re still totally friends

…So I finally watched The Movie last night. Ummm, Will Smith can fix my press anytime. Is that my review? Is that all I have to say? … Uhh, Rosario was convincingly ill and I bawled like a baby. There. Happy?? OH, and the garage-studio was super cute and perfect.

PS: Strangely, Rosario’s character ALSO nicknamed her press�The Beast.�What?!�

June 24, 2009
96�

I’m dripping with sweat. I’m marinating in sweat – the shop has got to be 100� . My head feels fuzzy… and my hands (are those�my�hands?) are leaving sweat-finger-prints on all the paper that I’m cutting.

Wait, I smell barbecue chicken! Wait, maybe I’m on fire…. False alarm. It’s really chicken.

So, I’m cutting paper in my bathing suit. I feel like I’m wearing a snowsuit in a sauna.

I love summer. I’m not even kidding.

June 23, 2009
Wanamingo

My kitchen faucet broke (again) and as I crouched on the patio with the garden hose and plastic scrubby, my mind wandered to faraway lands. Specifically, Wanamingo, Minnesota. Oh, Wanamingo! Has anyone written an ode to thee? I was in Wanamingo today and overheard this “conversation” between a mother and child at the 60 Stop Gas Station:

Child: “I �want eggs for breakfast.”

Mother: ” You can’t get everything you want. I wanted flowers for Mother’s Day and I got nuthin’!”

Oh, well. The REAL Wanamingo is full of chickens, barn cats, fictional alpacas and acres of hard-working folks that build chicken coops and excavate pig cemeteries – just for fun. These people walk around with just a hint of a smile, a smile that says, “I chop the logs to heat my house. I know how to grow potatoes. I know the difference between bush beans and pole beans.”

They also spend the Winter trying not to recreate a scene from The Shining.

I’M JUST SAYING.

Okay, so maybe I don’t have what it takes to step off the grid and live like Ma Kettle. Maybe the closest I get to feeling the heartland is living with a broken faucet. Fetching water for cooking makes me feel like a barbarian.

In between all my water fetching I made this :

It’s gonna be BIG people.

BIG.

June 13, 2009
GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009