Zeichen Press – Page 42 – Design & Letterpress for the people.

Where’s my unpaid intern?

WHERE??? If I have to work on this�catalog layout for�10 more seconds I’m going to quit my job. I will instantly rehire myself just so I can quit again. This could go on for days. Of COURSE I couldn’t just work with the catalog copy �in Adobe InDesign – I HAD to use a WWII era typewriter. A Smith-Corona Skyriter to type in each individual bit of information about all 100 products.�What is wrong with me?

�

I actually�cheated�in “keyboarding I AND II” in high school. Don’t ask me how. DON’T ASK ME.�

Jen is just dying to say, “I told you so.” Just shut up, Jen. Why must �you take the place of my underdeveloped sensibilities?

January 8, 2009
Waist-deep snow

Day Two. ��Snow fell through the night and drifted into the passage. The women and children are weaker today. Kenneth is ailing and must be dragged on a make-shift sledge. Robert appears to be delusional and only can speak of thick-cut bacon and death metal. The dogs are starting to look delicious, especially the fluffy one. We are, most certainly, in a predicament.

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Um, here’s a new card – inspired by the men, women, and children that ventured West .

The Donner (Birthday) Party

January 4, 2009
I’ll tell you what

Uh. December is, like, over. I don’t even care. Good riddance you ungrateful pig. You think you’re so great with your Christmas and your Hanukkah and your Britney Spears’ birthday. I’ve had it. I think we all have. Even with all of these Feast Days I managed to squeeze in our long-awaited catalog creation. And don’t think I forgot about my�25-birthday-cards. Self-imposed deadlines are the only way to get anything done. You know what else works? Pretending someone is going to kill you if you don’t get something done. SO, I scrounged up some images and wrote some lines. Yeah, yeah – I’ve not set the type or done layouts or pulled any proofs – mere formalities. And anyway, my shop elves will do it while I’m ringing in the New Year in lovely Brainerd, Minnesota. Here are a few images/lines – they’ll be 15% funnier after I’ve had my way with them. And another thing: they’re not all birthday cards. I’m not some sort of one-trick pony.

You make this, you live.

Good luck.

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Shhhh. Nobody’ll even notice us.

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Eh? What’s that? Whose birthday? Who are you? Get out of my room.

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��Happy Birthday, you tool.

…and in conclusion – quit calling me a pussy.

Sincerely,

Pevenshire Wiffynuts

x=get me the f*ck out of here.

Congratulations.

I said, CONGRATULATIONS!

If you’re old enough to remember this game
you are probably sitting in your own urine.

Thanks for coming to my birthday party, my tiny friends.

��

Alright, that’ll do. I’ll post more after the elves work it out. Oh, and if you see a woman running around Brainerd in giant underpants and Sorel Boots it’s not me. Happy New Year!!!

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December 31, 2008
No-Coast and a stock pot

Good Lord, what a day! I got up at the crack o’ eight – Jen picked me up and brought me to the MidTown Market to hawk our goods. It was the No-Coast Craft-o-Rama! We were pretty much SiameseTwins – due to my crippling Math Anxiety, I can’t be left alone to make change for a twenty. I welcome your prayers. I smiled lots and said, “four�dollars” or “five�dollars” whenever I felt like it. Sometimes it was in response to a customer’s question. Here are some customers: notice their intense cheerfulness:

I did manage to step away from our table to find a crinkly cat bag for My Mother-in-Law. She’s gonna frickin’ love it. Those cats are gonna thank me by walking by me and not noticing I exist. It’ll be one awesome Christmas.

…Fast forward, like, eight hours and I found myself at a delightful Holiday Party. I think it was in Plymouth. Anyway, the halls were decked, the booze was flowing. The booze was flowing. In retrospect, I don’t think it all wanted to be in�my�body. I’m not sure why, at the time, I thought it did want to be in there. And honestly, there wasn’t a lot of �room, what with all the�spanakopita�. I was planning on giving it all up in a stock pot that Katie generously donated to the car. I felt the love. I did make it home, with a clean stock pot, and Kenny dumped me into bed. He was like a hunter and I was like a deer carcass. The bed was the pick-up truck. It was so much fun. I dragged my sorry arse out of bed this morning to for churching. The stock pot is a symbol of one woman’s redemption. So much can happen in a day.

PS: Did you know that 80’s glasses are back in style?? You crazy kids!

December 7, 2008
SO. MANY. WORDS.

Three 10″x15″ iron chases locked up with�Touchpoint�Buzzwords. Buzzwords and some other random cuts from the ZP collection – including a chunk from a newspaper insert advertising handy items for the ladies: A rubber-lined shopping bag available in gay plaids, a multi-tiered clothes hanger, a cap to protect the hairdo. What I wouldn’t give to have those items. My drab, rain-soaked groceries… My closet, crammed full! How could I be hanging my clothes on ONE plane? My hair, My God, my hair… I don’t even know where to start. I get a “do” and leave it�completely�unprotected. It’s like I don’t even care! Oh. Back to the Touchpoint Holiday Card/Disc Sleeve. It’s super sweet:

December 3, 2008
SO. MANY. WORDS.

�Three 10″x15″ iron chases locked up with Touchpoint Buzzwords. Buzzwords and some other random cuts from the ZP collection – including a chunk from a newspaper insert advertising handy items for the ladies: A rubber-lined shopping bag available in gay plaids, a multi-tiered clothes hanger, a cap to protect the hairdo.

What I wouldn’t give to have those items. My drab, rain-soaked groceries… My closet, crammed full! How could I be hanging my clothes on ONE plane? My hair, My God, my hair… I don’t even know where to start. I get a “do” and leave it completely unprotected. It’s like I don’t even care!

Oh. Back to the Touchpoint Holiday Card/Disc Sleeve. It’ super sweet:

Touchpoint Cd Sleeve

Touchpoint Cd Sleeve

Touchpoint Cd Sleeve

Touchpoint Cd Sleeve

December 3, 2008

David Hasselhoff, Jerry Lewis, Zeichen Press

The closest I’ve been to Australia is the�Victoria’s Filet�at the�Outback Steakhouse�in Blaine, MN (pop: 44,942). I’m not sure who to thank for introducing�Zeichen Press�to our Australian cousins. Maybe�Ampersand Duck�had something to do with it or maybe it was my grassroots advertising campaign. I stuffed (but first I drank) 1000 bottles of wine with�Zeichen Press Cards�and threw them into the Atlantic Ocean.

Maybe one washed up on the shores of Melbourne because this showed up in their newspaper:

Our�CanCards�are their�Object of Desire.�Thank you, Australia.

Someday I will visit you. And your kangaroos. And your boomerangs.

July 10, 2009
Seven Pounds is the name of the movie not the weight of my head

About a jillion years ago, I was contacted by some Hollywood set designer – she wanted to know if I had extra letterpress “JUNK JUNK JUNK” for a new movie starring Rosario Dawson and Will Smith. Wait. What?! Trembling, I clutched my Fresh Prince of Bel Air collection to my chest and replied, “Oh, that’s cool. Yeah, I could Fed Ex some stuff to you guys – I won’t charge extra for the dust.” (Followed by cool and knowing laughter). What a comfortable rapport! I was talking TO Hollywood. Maybe they’d ask me to audition for the movie! The movie… Maybe Rosario Dawson needed an understudy… or a body double?

We could be twins!

I asked the set designer when they’d like to fly me out, explaining that my schedule was flexible enough to�accommodate movie- shoots, sightseeing,�and�pool-parties. She told me she’d have her people call my people.

ANYWAY, it turns out they were able to pull the set together without my JUNK JUNK JUNK�and�Rosario politely declined my offer — we’re still totally friends

…So I finally watched The Movie last night. Ummm, Will Smith can fix my press anytime. Is that my review? Is that all I have to say? … Uhh, Rosario was convincingly ill and I bawled like a baby. There. Happy?? OH, and the garage-studio was super cute and perfect.

PS: Strangely, Rosario’s character ALSO nicknamed her press�The Beast.�What?!�

June 24, 2009
96�

I’m dripping with sweat. I’m marinating in sweat – the shop has got to be 100� . My head feels fuzzy… and my hands (are those�my�hands?) are leaving sweat-finger-prints on all the paper that I’m cutting.

Wait, I smell barbecue chicken! Wait, maybe I’m on fire…. False alarm. It’s really chicken.

So, I’m cutting paper in my bathing suit. I feel like I’m wearing a snowsuit in a sauna.

I love summer. I’m not even kidding.

June 23, 2009
Wanamingo

My kitchen faucet broke (again) and as I crouched on the patio with the garden hose and plastic scrubby, my mind wandered to faraway lands. Specifically, Wanamingo, Minnesota. Oh, Wanamingo! Has anyone written an ode to thee? I was in Wanamingo today and overheard this “conversation” between a mother and child at the 60 Stop Gas Station:

Child: “I �want eggs for breakfast.”

Mother: ” You can’t get everything you want. I wanted flowers for Mother’s Day and I got nuthin’!”

Oh, well. The REAL Wanamingo is full of chickens, barn cats, fictional alpacas and acres of hard-working folks that build chicken coops and excavate pig cemeteries – just for fun. These people walk around with just a hint of a smile, a smile that says, “I chop the logs to heat my house. I know how to grow potatoes. I know the difference between bush beans and pole beans.”

They also spend the Winter trying not to recreate a scene from The Shining.

I’M JUST SAYING.

Okay, so maybe I don’t have what it takes to step off the grid and live like Ma Kettle. Maybe the closest I get to feeling the heartland is living with a broken faucet. Fetching water for cooking makes me feel like a barbarian.

In between all my water fetching I made this :

It’s gonna be BIG people.

BIG.

June 13, 2009
GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009