Zeichen Press – Page 43 – Design & Letterpress for the people.

Hello, my name is

Remember when�I talked about my naming skills?�No?�That’s okay, I barely remember it myself.�Anyway,�I did a project with�The Carney Group�- I named a product that debuted at the�2011 MacWorld Expo�to much adulation. Wait, that’s a pretty strong word. To much�curiosity.�They made the Top 3 Happening Booths but I think that had more to do with the bearded�CodeWeavers�COO dressing as Cher (I think that’s Cher?? Yucky!)

than the name I chose for the product – which was, by the way:�Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.

So brilliant.

David Pogue of the�New York Times�called it “hilarious” and one of the most creative pitches he’d seen all year.

I wonder if he meant�last year�because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most�disturbing�pitches he’d seen.

I wrote a lot of funny lines and made some cool logos

BUT all of my creative was for naught.

For naught.

They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video�I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name.�Close the blinds and turn on the projector, here’s IMPERSONATOR:

January 31, 2011
Working in the Bathtub

I love the ladies of the�Jelly Shot Test Kitchen. And when I say I�love�them it means I�love�that they trust us. Trust us to create business cards�of the future.�We’re not sure how lasers work but we all saw Superman II.

These days, lasers are used for more than just pulverizing concrete. And I can prove it:

The latest project for JSTK has nothing to do with lasers. Or letterpress -�don’t they know we do LETTERPRESS??��They asked us to create some instructional films.

Naturally, I cleaned my bathtub and got to work:

Here’s what I made:

January 9, 2011
Goodbye 2010

2010 has a short driveway and as we backed down it we (I) felt wistful. It seems like only last year we were�freezing in Brainerd. Here we are again, eating thick-cut bacon and praying for the strength to survive round after round of Name That Tune. I don’t believe in New Year’s Resolutions because the prisons are overcrowded as it is and also because the world isn’t ready for my style of leadership. (Deer-in-the-headlights.)

This was a big year for Zeichen Press – and as I sit in my Fiberglass Insulated Cell, I feel gratitude. I also feel greasy from all of the bacon, but like the sparrow, I will take a sand-bath to freshen up when the time is right. A new website,�a fleet of reps,�prints in Room & Board, the dog’s wig:

Who wouldn’t be grateful? I believe Jen and I are coming up on The Five Year Anniversary of Our Zeichen Press Partnership – we will celebrate by not murdering each other in cold blood.

Don’t worry, we’ll send out Save-The-Date cards.

January 1, 2011
Magic Birthday

Aunt Clare –>

In other words, it’s her�Magic Birthday! �The�Orange Five print was created especially for her:

It’s pretty tasty and she may try to lick the ink but I can’t be responsible for that. Just like I can’t be responsible for anything I did from 1985 – 1995.

December 29, 2010
Are we there yet?

Christmas is just around the corner and that can only mean one (or more) thing(s): The shop is closed and the kitchen is open.

ALSO, it means that the children and animals are underfoot (more than usual) because of the 5 foot snowdrifts blocking the exits.

But don’t worry if you haven’t sent (or bought) your Christmas cards, yet! We (Jen and I, mostly Jen) are here to hold your hand straight through this blustery season! Did you know that (legally) you can send “Christmas” cards until January 6? THAT, is the official end of the Christmas Season because that’s when the Wise Men hauled it to the manger.

*Playmobile dramatization.

I used to mark the end of the Christmas Season by my son’s birthday (February 7). That day meant it was time to shove the Christmas tree out the second story window before the arrival of the birthday party guests.�Now�the tree stays until it becomes a fire hazard, and not a moment longer.�So responsible!

So, speaking of an Epiphany: Don’t waste another minute reading this scatology! Go and buy some�Seasonal Cards!

December 22, 2010
Snow on Snow on Snow

Ummmmmmmmmm… it’s, like, snowing.

We tried to venture out in it today but then we saw this:

And this:

That’s a snow plow in a ditch on the side of the highway.

Now we’re doing our Christmas shopping sans danger from our�computer�-�you can too!

December 11, 2010

Craftstravaganza Review/Doppelganger Evidence

The day began with a single, tissue-wrapped banana-lovingly prepared by the�May Day Cafe.

It’s all about the details.

From there it was a regular thrill-ride down 35W. Sometimes when Jen drives, I close my eyes and scream The Lord’s Prayer. Jen tries to shut me up by stuffing buttermilk scones in my mouth. I do a lot of praying when Jen’s around.�Dear God, please help me not to crush Jen’s toes with a case full of lead type.

The Craftstravaganza was more fun than usual. Everything is more fun with darts. We sold lots of�stuff, here’s Jen practicing her smile:

After I took this photo, I backed into Pevenshire Wiffynuts.

Needless to say, my mind was blown. With barely a moment to recover, Two Bald Men came to our table. I fainted and hit my head. To wake me up, Jen threw a cup of hot coffee at my face. She should be a nurse.

May 3, 2009
Oh, sweet affirmation!

Jennifer Sbranti IS the Hostess With The Mostess.

That’s a fact. If I lived in San Diego I would crash her parties, she would be like, “WHAT?! YOU again? Take off that wig and crawl back under the gate.” She wrote a little something about Zeichen Press on her blog today. To thank her, I am writing a book entitled, 1001 Ways to thank Jennifer Sbranti.

Is that weird?

May 1, 2009
Celine Dion at the Craftstravaganza!!!

I’m totally kidding. Wouldn’t that be awesome though? I was picturing her at Bergan’s Grocery Store this morning… standing with her microphone – �between the Rug Doctor Rentals and the helium balloons… Singing like it’s a Saturday Night in Vegas. Oh, Celine! Shopping would be a pleasure with your angelic voice wafting through the air, mingling with deli-smells – My heart would go on.

The Craftstravaganza?�Right. We will be there with 55 of our closest crafting friends. When I say, “crafting”�don’t think about toilet paper cozies, kleenex box cozies, toaster cozies, and toilet brush cozies. Don’t. I’m not judging the ladies that make things cozy, I’m just wondering why everything needs to be so cozy. Okay, DO think about hand-made goods. GOODS. I’d even call them hand-made greats. See how I am? See how I roll? You know it.

Going to the State Fair Grounds off-season is like bumping into your teacher at your dentist’s office. What the hell are YOU doing here?! You’re not supposed to leave school! Your teeth aren’t real!!

See you on Saturday my Best Beloved. Bring your wallet. And your mom.

April 25, 2009
Creek-Bike & Room & Board

The ice on the creek melted and it was time, again, for the Creek-Garbage-Opener! Our tackle box contained exactly two things: a giant hook (the Kitchen-Aid-bread-dough-attachment) and 50 feet of obsolete ethernet cable. �The catch-of-the-day was larger than usual and after �a nail-biting struggle, this was pulled �out:

It smells like death but it’s ours.�

What does any of this have to do with Room & Board?

Ugh. It’s so obvious.�

So anyway, we gave our prints to Room and Board and we’re waiting to hear what the President & Vice President think. Personally, I don’t think they really needed to take it to that level. Obama is a busy fellow. Here are a couple things they liked:

April 17, 2009
Must…write…more…cards………………

There seems to be something gnawing on the chicken-bone of my subconscious.�Not just gnawing, but dipping it in creamy, blu-cheese dressing and sucking on it.

Thank goodness for the�wet-nap, or whatever is doing the gnawing would contaminate the rest of my psyche. I like my non-physical parts to be separate. Like a melamine hot-lunch tray. Everything stays within it’s little-walled-area and nobody gets fussy.

Unfortunately, or maybe not, there does seem to be some breach in the Dreaming ~ Day Dreaming compartments. Sandbagging might help. Or a thick, mashed-potato partition – the mashed potatoes finally living up to their destiny.

Great writers are great ruminators but great ruminators are not necessarily great writers. I think that’s what I’m talking about. Or was I talking about my days in the cafeteria? Ah, the cafeteria…“Lunch Lady? Would you mind being careful to keep the gravy in its… No? Yes, you’re right. It all ends up in the same place…”��In the toilet. Which is, of course, a metaphor. That’s what happens when you give children mixed-messages.

So, anyway. I have a growing collection of�printer’s cuts�and for some reason I feel compelled to give each of them something to say. I realize that the�New Yorker’s�Caption Contest�is eerily similar to what I do. Except I always win. That’s the nice thing about owning the company.�Thatand the hugs I get from complete strangers. Why do strangers hug me? They might be trying to squeeze the life out of me. I’m not sure. They tell me not to resist – I’m always like,�”Resist? Resist what? Who am I to stifle this bizarre act of love?”

Where was I? … Right. A line I wrote for a lonely cut:

PSSST,

are you coming to my funeral?

April 11, 2009
Franimals: A-Z!!

Should a grown woman spend the day in bed drawing animals?

No? What if the animals are super-cute and made entirely of her favorite font? What if the woman was very ill, clinging to life by a bed-thread? What if… what if… oh, what if… oh, my bed-sores… Without further ado, Franimals:

A-J Franimals were originally designed for Room & Board. Sadly, they were overlooked. Apparently kids today aren’t interested in “animals” or “alphabets” That’s not Room & Board’s fault. Or…is…it?

ANYWAY,�I love Room & Board. Sometimes I break into their showroom and rehearse scenes from Failure to Launch starring Mr. Matthew McConaughey.

Matthew! Your mischievous smile… your love for Mother Earth… your shirtless-ness…

What am I talking about? Oh, yes. My fever. It’s very high and I wouldn’t turn down a copy of Erin Brockovich and some German Spaetzel.

April 9, 2009
If your parents REALLY loved you

they would have me design a super sweet invitation for an important event in your life.�IF they REALLY loved you they would call me on the phone and say, “Hey, Fran! My name is Mr. Blee-Blah-Blah! I would like to demonstrate my love for my child by paying you to artistically interpret an upcoming event. �Your design savoir faire is the ONLY match for the depth of love I have for my child. They have a (insert important event) coming up. Let’s do this.”�

CLICK.

I’m just saying.

We created the following Bat Mitzvah invitation for a family that clearly knows how to express their love:

March 31, 2009
Room & Board & Me & Jen & Kangaroo Meat

Ding! Round two!

Meeting with Room & Board this afternoon. If all goes according to my master-plan* R&B will bite the inside of their cheeks to stifle their sobs of awe when I reveal The Prints. To diffuse the awesome aura, I will hand out sunglasses. Personally, I think inked antique type is as delicious as kangaroo meat from First Course.

YES. kangaroo meat.�

Round one for Room & Board ended up being a creative exercise – I know, I know. My Reward Will Be In Heaven. I produced some cutey cutes for Children’s Rooms. I dug down deep into that soft part of my heart – it was under a layer of small pebbles – and found these: I call them Franimals:

*master-plan: do not get lost driving to Room & Board HQ.

March 26, 2009
fancy-talk

Dahhhhhhhhhhhhhling!

You simply must see the latest thing! Diamonds are so last week and pearls are so last century.�Resin and metal is H-O-T! I hate to muddle-up the Natural Order of the Universe (no, I don’t) but we simply couldn’t say no to�Ampersand Designs�suggestion of collaboration!

We already sat side-by-side in the�Oscar Luncheon�gift bags – and – although opening the gift bags caused a face-melting scene ala Raiders of the Lost Ark,�we decided to combine our chocolate with their peanut butter for a super-sweet fashion-statement.

Buy one or ten today!

March 18, 2009
I ? NE + Downtown + Scott Parkin + Stephen Lynch + Rod Cone + David Josefsberg

Dear Diary,

Last night was ever so much fun! I went to a party and got a lock of everyone’s hair for my scrapbook. My art was hot glue-gunned to the wall by Jen.

Oh, Jen… will she ever settle down? She wore a short little dress and MOTORCYCLE BOOTS!! She’s trouble. See her little tiny head?:

The young man that sold me my dress failed to tell me that it also doubled as a shirt.

I blame him for the indecent length.

I also blame him for climate change, hiccoughs, Christopher Reeve’s “accident”, and my parents break-up.

~

There were so many tasty bits about that party. Jocelyn’s food and drink was dee. lish.us.

�Scott Parkin‘s street-level office was cooler (and cleaner) than anything I will ever own.

Maybe that’s why he asked me to stand by the door.

And sit in a highchair.

Studio on Fire displayed their goodness on the West Wall. And by that I mean, Ben Levitz stood nude on a chair in front of the West Wall. It wasn’t the least bit uncomfortable. Something about the beard made him seem fully dressed.

Part II of the evening was jam-packed full of comedy. Stephen Lynch�was gracious enough to give us front row seats to his show. Um, I don’t think I’ve laughed this hard since he came to town last year. AND did you know that The Hilton grills up Steak Bites for hungry travelers after midnight? Well, they do. We ate them and laughed at Rod Cone.

Or was it the other way around?

BUT there was one thing we all could agree on: It would be better to lose an arm than have your face chewed off by a chimp.

AND never wrestle a Praying Mantis.�

Oh, and somehow during the course of the evening, this happened:

Oh, Diary… what will tomorrow bring?!

March 14, 2009