Zeichen Press – Page 44 – Design & Letterpress for the people.

Hello, my name is

Remember when�I talked about my naming skills?�No?�That’s okay, I barely remember it myself.�Anyway,�I did a project with�The Carney Group�- I named a product that debuted at the�2011 MacWorld Expo�to much adulation. Wait, that’s a pretty strong word. To much�curiosity.�They made the Top 3 Happening Booths but I think that had more to do with the bearded�CodeWeavers�COO dressing as Cher (I think that’s Cher?? Yucky!)

than the name I chose for the product – which was, by the way:�Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.

So brilliant.

David Pogue of the�New York Times�called it “hilarious” and one of the most creative pitches he’d seen all year.

I wonder if he meant�last year�because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most�disturbing�pitches he’d seen.

I wrote a lot of funny lines and made some cool logos

BUT all of my creative was for naught.

For naught.

They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video�I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name.�Close the blinds and turn on the projector, here’s IMPERSONATOR:

January 31, 2011
Working in the Bathtub

I love the ladies of the�Jelly Shot Test Kitchen. And when I say I�love�them it means I�love�that they trust us. Trust us to create business cards�of the future.�We’re not sure how lasers work but we all saw Superman II.

These days, lasers are used for more than just pulverizing concrete. And I can prove it:

The latest project for JSTK has nothing to do with lasers. Or letterpress -�don’t they know we do LETTERPRESS??��They asked us to create some instructional films.

Naturally, I cleaned my bathtub and got to work:

Here’s what I made:

January 9, 2011
Goodbye 2010

2010 has a short driveway and as we backed down it we (I) felt wistful. It seems like only last year we were�freezing in Brainerd. Here we are again, eating thick-cut bacon and praying for the strength to survive round after round of Name That Tune. I don’t believe in New Year’s Resolutions because the prisons are overcrowded as it is and also because the world isn’t ready for my style of leadership. (Deer-in-the-headlights.)

This was a big year for Zeichen Press – and as I sit in my Fiberglass Insulated Cell, I feel gratitude. I also feel greasy from all of the bacon, but like the sparrow, I will take a sand-bath to freshen up when the time is right. A new website,�a fleet of reps,�prints in Room & Board, the dog’s wig:

Who wouldn’t be grateful? I believe Jen and I are coming up on The Five Year Anniversary of Our Zeichen Press Partnership – we will celebrate by not murdering each other in cold blood.

Don’t worry, we’ll send out Save-The-Date cards.

January 1, 2011
Magic Birthday

Aunt Clare –>

In other words, it’s her�Magic Birthday! �The�Orange Five print was created especially for her:

It’s pretty tasty and she may try to lick the ink but I can’t be responsible for that. Just like I can’t be responsible for anything I did from 1985 – 1995.

December 29, 2010
Are we there yet?

Christmas is just around the corner and that can only mean one (or more) thing(s): The shop is closed and the kitchen is open.

ALSO, it means that the children and animals are underfoot (more than usual) because of the 5 foot snowdrifts blocking the exits.

But don’t worry if you haven’t sent (or bought) your Christmas cards, yet! We (Jen and I, mostly Jen) are here to hold your hand straight through this blustery season! Did you know that (legally) you can send “Christmas” cards until January 6? THAT, is the official end of the Christmas Season because that’s when the Wise Men hauled it to the manger.

*Playmobile dramatization.

I used to mark the end of the Christmas Season by my son’s birthday (February 7). That day meant it was time to shove the Christmas tree out the second story window before the arrival of the birthday party guests.�Now�the tree stays until it becomes a fire hazard, and not a moment longer.�So responsible!

So, speaking of an Epiphany: Don’t waste another minute reading this scatology! Go and buy some�Seasonal Cards!

December 22, 2010
Snow on Snow on Snow

Ummmmmmmmmm… it’s, like, snowing.

We tried to venture out in it today but then we saw this:

And this:

That’s a snow plow in a ditch on the side of the highway.

Now we’re doing our Christmas shopping sans danger from our�computer�-�you can too!

December 11, 2010

You crazy kids and your YouTube!

I know everyone is DYING to see me operating my big-ass press.

Will wonders never cease?�I love you, Internet.

March 14, 2009
COME-N-GIT YER LETTERPRESS

Shu-OOT!! It’s a letterpress extravatacularasm!! This Freitag is gonna be all monster-truck-jam but with no trucks, no face-tattoos, and no NASCAR jackets. WHAT?! How can THAT be any fun?! Don’t tell Scott Parkin but I’m planning to ride in through the double doors and right over his conference table on my pimped-out ATV.�It’s gonna kick so much ass.�

So, it’ll be ME, JEN,�MR. BEN LEVITZ … and I’m sure he’s got some sort of gun-toting design gang. I’ll be wearing a full Kevlar dress, so I’m not even worried. The thing about Kevlar is that it’s light and airy. Just like me.

So, pack your saddle-bags with hard-tack and whiskey, shave your legs, and kiss yer ma’ goodbye – you’re goin to Northeast Minneapolis. Oh, Northeast Minneapolis… so… artsy, so… much… like… Uptown… wishes… it… were… still…

::The Dirty Details::

March 10, 2009
Night of 1,000 Bloggers – ON ICE!

Keegan’s Pub�was crawling with local bloggers last night. I, too, left my�secret headquarters�and mingled with fellow pasty-faced Minnesotans. Aside from the table-raping, the evening was pleasant. Nobody noticed that I was suited up and ready for a blogathlon – I have been training all winter for this event – mostly sitting. Also, the interest I’ve had in other “things” and “people” has had to take a back-seat to my “writing”. The only thing that would have made the night more awesome is if�James Lileks�and I could have performed our Ice Revue. One word: Magic. Here’s a photo of me taken by a fellow�blogger :

Doesn’t it look like I’m having fun?! I always have fun when I drink flat Pepsi. Notice my delicate pinky-finger. Notice the food on my sweater and in my hair. Somebody must have thrown that at me because I don’t even eat anymore. I just drink flat Pepsi.��The Nihilist in Golf Pants�was also there… he may or may not remember the event. He was with a fellow that had wonderfully shaped eyebrows and spoke of gopher-holes. I think he was talking about gopher-holes. I was so busy staring at the miracle of a man-in-his-third-trimester that I lost track of the conversation.

March 8, 2009
“birthday card for a murderer”

That was the most recent search on my blog stats page. Somebody NEEDS a birthday card for that special murderer in their life. Somebody typed those words into their little google search window and the 13th result is a link to this blog post.

You’re welcome.

March 4, 2009
Bring it, Old Woman:

Work�is not really the right word for what I do. But�I do sit in a particular chair in my living room. I sit with my laptop on my lap. I sit here a lot.�Oft. I sit here ofttimes. In front of me is a couch. On the couch is the dog.

Above the couch are a row of windows. I sit and, absentmindedly, stare out the window. I do most everything absentmindedly. Some call it day-dreaming. I call it thoughts and feelings�continuously�flowing uninterrupted by objective description or conventional dialogue.

My teachers called it “almost failing.”

ANYWAY. I am sitting in my chair and I realize I am�absentmindedly staring out the window.�I notice the woman across the street (whose name I dare not speak) standing in front of her large picture window. She is an older woman and I’ve see her putter about in her yard scads of times… Now I see her�standing�in her living room, looking out her window. Not just�looking�out her window – she is standing stiff and still – as if in confrontation. She is staring, staring at me. I wouldn’t expect a television actor to stop the show and look through the glass at me looking at them. It’s not as if�I�am standing and staring out�my�window. I am in my usual slumped position, eyes barely over the screen of the computer, headphones blaring music in my ears.

I am�camouflaged. She shouldn’t be able to see me.

But she does.

She sees me and I’m not kidding: She, this elderly lady, gives me TWO MIDDLE FINGERS! I actually pointed at myself “who me?” and turned around, sure to see some scoundrel. But no!�The�eminem-style-double-flip-off�was meant for me. ME! I watched as she closed her blinds.

February 26, 2009
MMPA Oscar Luncheon Update/My Roundworm Realization

Robert Downy Jr. is holding My Cards and�the cat is throwing up worms. Yin Yang, right??!! I get it. I GET IT. I can’t have the RDJ without the 5″ long vomit-covered, wriggling worms. I wouldn’t even dream of it. I don’t even DESERVE it. I AM the worm.

The Lowly Worm.�

February 20, 2009
��Creatives Better Bring it in 2009 or How Not to Get Outsourced��

Hey!

I’ve got your stimulus plan right here: (picture me pantomiming using and flushing a toilet)

WHAT?! I KNOW! It?’s nuts, but don’?t worry, I have a plan. What? You are a ?creative? and not one of those money-grubbing-pencil-pushing-number-crunching-suit-wearing-folder-filing-douche-bags? Oh, well. Never mind. Your�bulging, overdeveloped right brain will miraculously begin its emergency production of U.S. currency.

Oh, silly me. Or, ?Blee, blah, blah? as my mom would say. That was MY bulging, overdeveloped right brain trying to find a creative solution for something that is far too complicated for my shriveled left brain to comprehend. Doctors say that my left brain is all that actually remains of my parasitic conjoined twin.

But that’?s not important.

Listen, what IS important is this: Stuff as much potable water and canned ham as will fit in a canvas bag and hitchhike to the least populated area you can find. It will probably be a shopping mall because nobody has any money?.

I?’m just kidding.

Don?’t bring the canned ham – that?s gross. Bring one of those shrink-wrapped holiday sausages. Okay, where was I? Why do I think it?’s important to go to the mall to see the people NOT spending their moola? BECAUSE, you – The Creative, need to inspire the buyer to buy and should see firsthand where the people are milling about, imagining shelling out their hard-earned dough. This economic pickle will do something interesting for the creative community: It will separate the men from the boys, like a giant, emotionless colander. All you timid, cowering, insecure creatives will slip through the holes.

Don?t feel bad, your ?”creative thing”? could win you the title of The Most Awesome Pictionary Partner.

But, the rest of you… YOU need to bring it.

Bring.

It.

Show us what you?’re made of! There was a time when men labored their entire lives on a single artistic work. We have a word for those people: Dead. And also, dedicated. Know your market and drive your original, imaginative spear right through that teeny-tiny part of their brain that whispers, ?I like that.?

NOW, if you are a creative that does NOT need to earn a living busting your creative butt- ignore all of those crazy words above. YOU are a purist. You design and make and create because you can. If I were Oprah I?’d say that with a ton of energy and enthusiasm, ?BECAUSE… YOU… CAN!!? Do you feel me? Knit, sew, draw, paint, print, cook, write – whatever your medium, do your thing – don’?t let the staggering, smelly, urine-soaked economy drag you down, don’?t be discouraged! This is your big chance to wear depression-era clothing and squeeze blood from a stone! Visit your local thrift stores for materials, scour Craigslist for deals, fish your local pond for dinner!

My brother, Zak, goes to great lengths to keep his money from The Man. (Offshore accounts, blee, blah, blah) Salvaging wood from broken-down barns, buildings, docks, whatever – and transforms them into stunning pieces of furniture, ornaments, frames, and toys. (Shameless, nepotistic plug: click here to be lathered in images of wooden beauty)

It must be genetic because My Grandpa was all about recycling WAY before it was even a thing. He made his living as a plumber and knew copper more than most men know their wives. (But who can�really�KNOW copper? Right?) Door pulls, garden arbors, oven racks… the whole damn house was held together by copper.

Are you picking up what I?’m laying down? I?’m giving you examples from my own life that you might find something relatable in yours. That makes you, the reader, feel closer to me. We should totally go have coffee and talk about how we?re going to rock 2009.

Right on.

February 13, 2009
****Star Struck****

Richard Jenkins,�Brad Pitt,�Kate Winslet,�Angelina Jolie,�Meryl Streep,�Danny Boyle,�Stephen Daldry,�David Fincher,�Ron Howard,�Gus Van Sant,�Robert Downey, Jr.,�Philip Hoffman,�Michael Shannon,�Penelope Cruz,�Viola�Davis,�Taraji P. Henson,�Marisa Tomei:

Are.

All.

Getting.

Our.

Cards

YOU HEARD ME. These celebrated people will be attending the MMPA Oscar Luncheon and will be receiving one of those fancy gift bags that everyone drools over in Entertainment Weekly.
Is it wrong that I am caressing the cards and calling them Sugar-Bush?
Good luck cards. Good luck and God-speed.
Oh, which cards did we pick?

These:

January 30, 2009
Teaching strange children

As we pulled up in the parking lot to our Pre-School Speaking Engagement, Jen reminded me not to swear in front of the children. I told her I would do my best but I wouldn’t make any promises and that sometimes I need to use strong language to really make my point… sometimes I need to use strong language when children REFUSE TO BEHAVE.

I’m kidding. I told Jen to stick it in a hole. She’s not the boss of me. Then she slapped me good and hard. I can’t say that I blame her.

It took a few minutes for the kids to warm up to me. My costume might have confused them. Anyway, I brought a chase locked up with wood type and set it on the floor.

When I was a kid, I saw a kid throw another kid’s shoe into the Primate Den at The Como Zoo. The monkeys approached cautiously but before long they were all over that shoe. They wanted that shoe. I was fascinated. But then I was distracted because of�another�kid. A�mischievous boy who met his match�while trying to climb over a spike-tipped, wrought-iron fence.

I love the zoo.

January 29, 2009
Voodoo

What in the ding-dang are these city-folk up to now??!! Putting pins in good folks and charging money for it?! I got myself some thumbtacks and I can put ’em anywhere you damn well please and charge you half ‘n what these quacks are taking. You mark my words, next there’s gonna be all kinds of potions and maybe even some of that herb smoking. I got news for you:

This ain’t California.

We like our doctors wearing stethoscopes and blue pants. We like our doctors to give us shots when we don’t feel good. We like being sent to the pharmacist. WE LIKE IT.

Oh, flibbity flam. I’ve got some noodlin’ to do. Have a look at some of Fran’s “work” for Performance Acupuncture.
Logos… What the?

January 23, 2009