Zeichen Press – Page 47 – Design & Letterpress for the people.

METRO home found us!

It was only a matter of time because we were standing outside their office.

METRO home�is a new�special�section in�METRO. The cover of this months issue is intriguing and frightening. It might be a photograph of a bedroom/torture chamber.�What’s behind those curtains?Yikes! This room comes with shackles and nightmares.

Urban Living Manifesto�sounds really serious. Do people really take themselves that seriously?? Two words for them:�settle. down.

Oh, but here’s something cheerful -�it’s about Zeichen Press:
Those Room & Board prints were sure worth all of the sweat I dripped on them last Summer!

May 4, 2011
Goodbye Craftstravaganza 2011

I was right in the middle of a dream where both of my eyeballs were, curiously, weeping blood. This was, of course, followed by an intense search for a public toilet and, AS USUAL, the only available toilet was in a high-traffic area of the Southdale Mall.

Thank God Jen called and woke me up. But not before I reluctantly�(why do I always do it??)�sat my bare bottom on the toilet.

If I’ve learned anything in my life it is how to be wrenched from a sound sleep and into a car in under 5 minutes.

It’s not pretty but neither is childbirth.

Jen and I stopped for our traditional latte at the�May Day Cafe�and then it was onward to the State Fairgrounds. The Fine Arts Building was our cold and unwelcoming host, its huge doors left open to remind us that April can be just as cold as November.

I’m sure the whole building was full of crafty-goodness but unless tables were set up on the way to the bathroom, I wasn’t going to see them. For eight hours, I did observe the folks running the�Burlesque of North America�table. They are screen printers – a craft that I have always had a crush on. Anyway, despite the sweetness of their prints, they were just as freezing as us.

Poor thing!

Our big experiment for this year’s fair involved a QR code

that led to our latest�Watch and Share�card.

It was successful. If you measure success in terms of wishes and smiles. Which I do.

May 1, 2011
WATCHandSHAREcards

Dynamite magazine�was full of hard-hitting news for kids growing up in the 1970’s.

But the best part of the magazine were the centerfolds. I wanted the�Hang in There!�poster so bad. It would have looked sweet on my closet door – right next to my Jackson 5 poster.

Struck by nostalgia and surrounded by (more) kittens, I took it upon myself to recreate the magic moment of the earnest kitten:When I was all done forcing the kittens to perform adorable stunts, it was time to make�videos of people reading Zeichen Press cards.

Let me explain:�Beneath various cards in our�online shop, there will be a link to a video of someone (it could be you!) reading the card aloud.�Why?�Because even�the lazy and the ne’er do wells have a right to Zeichen Press cards.

April 2, 2011
A Grateful Robot and a Ladies Night Out

My grandma kept a drawer-full of greeting cards in her buffet. An entire drawer, devoted to spontaneous correspondence!

What a woman.

She also�kept plastic on her sofa and carpet on her kitchen floor. She really wanted to protect her furniture and linoleum.

The Thank-You Note is a classic greeting card and should be the foundation of any collection. Receiving a thank-you note in the mail is a little bit like finding money in last Winter’s coat or a good hat in a snowbank.

Let’s write one together!

First,�choose a card:Now on to the writing… We’ll break it down into 5 easy steps:

1) Begin with a greeting:�Dear Aunt Shirley,

She loves to hear her name because cats can’t talk.

2) This is the meat of the note and notice there is no appetizer. This is a “note” not a letter. Cut right to it:�Thank you so much for the medical marijuana!�If the gift from Aunt Shirley was cash,�do not mention it.�Speak instead of her “generosity.”�Thank you for your generosity!

3) Say a little bit about how you use or will use the gift:�I smoke it everyday!

4) Mention the last time you saw Aunt Shirley and hint at a future meeting:�It was lovely to see you at Uncle Bob’s funeral, I hope to see you again before your funeral!

5) And scene:�Love, Fran

Oh, and here’s another card that will be added to the line:

February 22, 2011
Franstravaganza Part II

“It is finished.” She gasped as she crumpled to the cold, concrete. It was, by all accounts, glorious. The work would outlast the artist and elevate the art form to new and dizzying heights.�

But she, exhausted and covered in ink, was oblivious. To her, this was nothing more than an exercise. A functional and fleeting piece, it would be handled roughly and discarded by Springtime.

Um, so, that poster for�Craftsravaganza�is, like, done:

February 14, 2011
Franstravaganza!

There are a couple of things going on around here:

1) Our fax machine is spitting out orders faster than we (jen) can fill them.

2) We (I) are (am) making the poster for this year’s�Craftstravanganza.

Just to make my load fair, I listen to a recording of screaming children while I work.

I think it really shows:

Today, I will put ink on that – it will be so spectacular there won’t be a dry eye in the room. (I’ll be the only one in the room.)

February 13, 2011

Can I call you Joe?

That Trader Joe’s Card Chick was wondering if I’d like to do some more cards for the stores. Doesn’t she understand that she can’t turn me on and off like some sort of magic faucet?

Doesn’t she understand that my creative process is a flowing, uninterruptible, inspired tangent?�You bean counters! I will not submit to your big box schemes. You can’t make me. I’m an artist, a non-conformist!�… What’s that? Our 401(k) is down to what? Well, that’s just fantastic… Once again, I’ll have to step in and kick-start the economy. I had really big plans for the week, none of which involved saving America. Well, I guess that my Winter Wardrobe is going to have to try itself on. I hope you’re happy, lady. I hope you’re happy.

October 15, 2008
No karaoke at the VFW

Last Sunday, the basement of the Uptown VFW became home to the�i Like You�craft fair. The Uptown VFW seems to be three floors of basement. Wait, that’s every VFW. The water-stained, drop ceiling has soaked in more than 50 years of delicious cigarette smoke. The vinyl, accordion fold wall was straight out of my grandparent’s house. I felt like having a poached egg or a ham salad sandwich.

Oh, the VFW… so similar to the church basement. Or maybe a bomb shelter. A bomb shelter with awesome junk in it. I recently spent an evening in a VFW for the karaoke portion of a friend’s birthday party.

Again, we were in the basement but I swear we didn’t go downstairs. I knew the night was over when I saw this:

I won’t say whose leg that body was attached to. That’s a silent shame she must carry to her grave. Note the glass of water I kindly placed by her body.

But enough about nighttime VFW! Here’s a photo I took of the Daytime VFW:

October 14, 2008
Words sitting next to pictures

My fans are relentless, �”Fran, how do you do it? Please, let us in to that magical and mysterious world you call your brain. Give us, if you think we can handle it, a tiny snippet of what it’s like to experience your Creative Process.” Well, stand back; I’m about to blow your minds. BLOW YOUR MINDS. This will be a little bit like someone revealing the secrets of the universe, the meaning of life, and the riddle of the sphinx. Until now, there has only been speculation. Speculation and rumor. Just like the moon landing. So, just sit right down and call in sick to work – Ready, set, go; here’s the deal: Notebook + pencil + old printer’s cut =

October 10, 2008
Total Reject

The nice thing about owning your own company and producing your own line of goods is that: A) I won’t fire me for sexually harassing myself. B) I give myself outstanding quarterly reviews. C) I haven’t showered in God Knows How Long and nobody (hi Jen!) cares. D) I can write/design/print whatever I think is funny.

The other day, the Trader Joe’s Card Chick submitted three of my cards to TJ’s. Originally there were nine and after some pretty complicated calculations on my calculator, I figured that left six for us. (Eat that, Sister Diane, I told you I’d be able to apply my limited math skills to the real world!) Here’s a peek at the six rejects: Three are for sale in our online store. Why only three? I bet you’d like to know.

September 24, 2008
Our biggest custom customer: Trader Joe’s

The Trader Joe’s Card Chick called and asked us to do some custom work for them.

I was like, “get in line lady, it’s not like Consumer Reports ranked Trader Joe’s�the second-best supermarket chain in the nation.” And she was like, “yeah, they did.” And I was like, “I knew that, I was just testing you.”

Even without my lucky historical period costume we were able to produce some winners. (My teacher used to say, “we are all winners when we don’t use drugs” but�I think she was using the word ‘we’ in the royal sense).

We gave nine cards to The Card Chick, she selected three to show to TJ’s and TJ’s is going to produce all three. They will be in the stores in March. They’ll be offset printing them, I feel good about that because I’m sure that Jen and I would be fingerless if we had to hand feed 80,000 cards into the jaws of�The Beast.

September 19, 2008
Taking the Christ out of Christmas since 2008!

When we create custom holiday cards for corporations/businesses, we are often asked to “make it not so, you know, Christmassy.” Here’s a new one for our own line – but we’re willing to share. Hey, Target Corporation: Want a few thousand?

September 15, 2008
We were in the Style Section of the New York Times!

Sort of. Not exactly. Technically we were not named in the newspaper but we feel like that must have been an oversight. Somebody is probably going to lose their job because of that little error. We’re just sorry that we can’t be there to see it. See, we designed and printed wedding celebration invitations for the couple who were in the Style Section of the New York Times – um, like, that’s a super big deal.�It’s right here, in black and white.

September 7, 2008
How important is hygiene?

Yesterday, I spent 10 straight hours sitting in the kitchen. I didn’t brush my hair or teeth.

(I once saw a medical show about a man who complained of stomach aches, they finally cut him open and discovered�his partially re-absorbed, unborn twin in his own belly. It had hair and teeth. Not much else to it. A lot of hair. A lot.)

I stayed in my pajamas. I drank coffee and cold fried chicken. Disgusting? Undoubtably. Did I care? Not the slightest. I was being paid to sit there and provide art direction for a local ad agency. Me and my laptop and the kitchen table strewn with yesterday’s dinner dishes. Who cares? Certainly not me. My Grandma would have been disgusted. She also would have been confused by the “strange typewriter machine”. Anyway, I finished the job, went to The Happy Gnome with my mom and made one of the kids clean the kitchen. Here’s a picture of me after I finished the job: note the fried chicken triggered chin acne.

September 2, 2008
PYT RNC GOP

The Republican National Convention is coming to our town! Right after the State Fair! How can one state be so lucky? It’s like having Christmas and Easter back to back! We live in Minneapolis, so I guess we’ll be the GOafterP. We wanted to make something to commemorate this momentous occasion, postcards are a nice flat souvenir, we made some. Actually it was at the request of the owner of the Romeo and Juliet Shops in Gaviidae Commons. Apparently she loves politics. Oh, The Weisman Museum Store bought some yesterday, we’ll see how they do with the kids on campus.�Buy some online:

August 28, 2008
Positive Retrogression.

I’ve heard home computers are all the rage. I’ve heard I could use a computer for design and something called a desktop printer to print my wonderful design. That sounds awfully complicated. Today I went into the shop~studio, dug around for an old cut, selected a nice fat face of type, locked it all up in my 7 pound cast iron chase, inked up my 2 ton cast iron printing press and printed a singe birthday card for Jen. She liked it.�

August 27, 2008