Zeichen Press – Page 47 – Design & Letterpress for the people.

Hello, my name is

Remember when�I talked about my naming skills?�No?�That’s okay, I barely remember it myself.�Anyway,�I did a project with�The Carney Group�- I named a product that debuted at the�2011 MacWorld Expo�to much adulation. Wait, that’s a pretty strong word. To much�curiosity.�They made the Top 3 Happening Booths but I think that had more to do with the bearded�CodeWeavers�COO dressing as Cher (I think that’s Cher?? Yucky!)

than the name I chose for the product – which was, by the way:�Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.

So brilliant.

David Pogue of the�New York Times�called it “hilarious” and one of the most creative pitches he’d seen all year.

I wonder if he meant�last year�because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most�disturbing�pitches he’d seen.

I wrote a lot of funny lines and made some cool logos

BUT all of my creative was for naught.

For naught.

They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video�I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name.�Close the blinds and turn on the projector, here’s IMPERSONATOR:

January 31, 2011
Working in the Bathtub

I love the ladies of the�Jelly Shot Test Kitchen. And when I say I�love�them it means I�love�that they trust us. Trust us to create business cards�of the future.�We’re not sure how lasers work but we all saw Superman II.

These days, lasers are used for more than just pulverizing concrete. And I can prove it:

The latest project for JSTK has nothing to do with lasers. Or letterpress -�don’t they know we do LETTERPRESS??��They asked us to create some instructional films.

Naturally, I cleaned my bathtub and got to work:

Here’s what I made:

January 9, 2011
Goodbye 2010

2010 has a short driveway and as we backed down it we (I) felt wistful. It seems like only last year we were�freezing in Brainerd. Here we are again, eating thick-cut bacon and praying for the strength to survive round after round of Name That Tune. I don’t believe in New Year’s Resolutions because the prisons are overcrowded as it is and also because the world isn’t ready for my style of leadership. (Deer-in-the-headlights.)

This was a big year for Zeichen Press – and as I sit in my Fiberglass Insulated Cell, I feel gratitude. I also feel greasy from all of the bacon, but like the sparrow, I will take a sand-bath to freshen up when the time is right. A new website,�a fleet of reps,�prints in Room & Board, the dog’s wig:

Who wouldn’t be grateful? I believe Jen and I are coming up on The Five Year Anniversary of Our Zeichen Press Partnership – we will celebrate by not murdering each other in cold blood.

Don’t worry, we’ll send out Save-The-Date cards.

January 1, 2011
Magic Birthday

Aunt Clare –>

In other words, it’s her�Magic Birthday! �The�Orange Five print was created especially for her:

It’s pretty tasty and she may try to lick the ink but I can’t be responsible for that. Just like I can’t be responsible for anything I did from 1985 – 1995.

December 29, 2010
Are we there yet?

Christmas is just around the corner and that can only mean one (or more) thing(s): The shop is closed and the kitchen is open.

ALSO, it means that the children and animals are underfoot (more than usual) because of the 5 foot snowdrifts blocking the exits.

But don’t worry if you haven’t sent (or bought) your Christmas cards, yet! We (Jen and I, mostly Jen) are here to hold your hand straight through this blustery season! Did you know that (legally) you can send “Christmas” cards until January 6? THAT, is the official end of the Christmas Season because that’s when the Wise Men hauled it to the manger.

*Playmobile dramatization.

I used to mark the end of the Christmas Season by my son’s birthday (February 7). That day meant it was time to shove the Christmas tree out the second story window before the arrival of the birthday party guests.�Now�the tree stays until it becomes a fire hazard, and not a moment longer.�So responsible!

So, speaking of an Epiphany: Don’t waste another minute reading this scatology! Go and buy some�Seasonal Cards!

December 22, 2010
Snow on Snow on Snow

Ummmmmmmmmm… it’s, like, snowing.

We tried to venture out in it today but then we saw this:

And this:

That’s a snow plow in a ditch on the side of the highway.

Now we’re doing our Christmas shopping sans danger from our�computer�-�you can too!

December 11, 2010

Can I call you Joe?

That Trader Joe’s Card Chick was wondering if I’d like to do some more cards for the stores. Doesn’t she understand that she can’t turn me on and off like some sort of magic faucet?

Doesn’t she understand that my creative process is a flowing, uninterruptible, inspired tangent?�You bean counters! I will not submit to your big box schemes. You can’t make me. I’m an artist, a non-conformist!�… What’s that? Our 401(k) is down to what? Well, that’s just fantastic… Once again, I’ll have to step in and kick-start the economy. I had really big plans for the week, none of which involved saving America. Well, I guess that my Winter Wardrobe is going to have to try itself on. I hope you’re happy, lady. I hope you’re happy.

October 15, 2008
No karaoke at the VFW

Last Sunday, the basement of the Uptown VFW became home to the�i Like You�craft fair. The Uptown VFW seems to be three floors of basement. Wait, that’s every VFW. The water-stained, drop ceiling has soaked in more than 50 years of delicious cigarette smoke. The vinyl, accordion fold wall was straight out of my grandparent’s house. I felt like having a poached egg or a ham salad sandwich.

Oh, the VFW… so similar to the church basement. Or maybe a bomb shelter. A bomb shelter with awesome junk in it. I recently spent an evening in a VFW for the karaoke portion of a friend’s birthday party.

Again, we were in the basement but I swear we didn’t go downstairs. I knew the night was over when I saw this:

I won’t say whose leg that body was attached to. That’s a silent shame she must carry to her grave. Note the glass of water I kindly placed by her body.

But enough about nighttime VFW! Here’s a photo I took of the Daytime VFW:

October 14, 2008
Words sitting next to pictures

My fans are relentless, �”Fran, how do you do it? Please, let us in to that magical and mysterious world you call your brain. Give us, if you think we can handle it, a tiny snippet of what it’s like to experience your Creative Process.” Well, stand back; I’m about to blow your minds. BLOW YOUR MINDS. This will be a little bit like someone revealing the secrets of the universe, the meaning of life, and the riddle of the sphinx. Until now, there has only been speculation. Speculation and rumor. Just like the moon landing. So, just sit right down and call in sick to work – Ready, set, go; here’s the deal: Notebook + pencil + old printer’s cut =

October 10, 2008
Total Reject

The nice thing about owning your own company and producing your own line of goods is that: A) I won’t fire me for sexually harassing myself. B) I give myself outstanding quarterly reviews. C) I haven’t showered in God Knows How Long and nobody (hi Jen!) cares. D) I can write/design/print whatever I think is funny.

The other day, the Trader Joe’s Card Chick submitted three of my cards to TJ’s. Originally there were nine and after some pretty complicated calculations on my calculator, I figured that left six for us. (Eat that, Sister Diane, I told you I’d be able to apply my limited math skills to the real world!) Here’s a peek at the six rejects: Three are for sale in our online store. Why only three? I bet you’d like to know.

September 24, 2008
Our biggest custom customer: Trader Joe’s

The Trader Joe’s Card Chick called and asked us to do some custom work for them.

I was like, “get in line lady, it’s not like Consumer Reports ranked Trader Joe’s�the second-best supermarket chain in the nation.” And she was like, “yeah, they did.” And I was like, “I knew that, I was just testing you.”

Even without my lucky historical period costume we were able to produce some winners. (My teacher used to say, “we are all winners when we don’t use drugs” but�I think she was using the word ‘we’ in the royal sense).

We gave nine cards to The Card Chick, she selected three to show to TJ’s and TJ’s is going to produce all three. They will be in the stores in March. They’ll be offset printing them, I feel good about that because I’m sure that Jen and I would be fingerless if we had to hand feed 80,000 cards into the jaws of�The Beast.

September 19, 2008
Taking the Christ out of Christmas since 2008!

When we create custom holiday cards for corporations/businesses, we are often asked to “make it not so, you know, Christmassy.” Here’s a new one for our own line – but we’re willing to share. Hey, Target Corporation: Want a few thousand?

September 15, 2008
We were in the Style Section of the New York Times!

Sort of. Not exactly. Technically we were not named in the newspaper but we feel like that must have been an oversight. Somebody is probably going to lose their job because of that little error. We’re just sorry that we can’t be there to see it. See, we designed and printed wedding celebration invitations for the couple who were in the Style Section of the New York Times – um, like, that’s a super big deal.�It’s right here, in black and white.

September 7, 2008
How important is hygiene?

Yesterday, I spent 10 straight hours sitting in the kitchen. I didn’t brush my hair or teeth.

(I once saw a medical show about a man who complained of stomach aches, they finally cut him open and discovered�his partially re-absorbed, unborn twin in his own belly. It had hair and teeth. Not much else to it. A lot of hair. A lot.)

I stayed in my pajamas. I drank coffee and cold fried chicken. Disgusting? Undoubtably. Did I care? Not the slightest. I was being paid to sit there and provide art direction for a local ad agency. Me and my laptop and the kitchen table strewn with yesterday’s dinner dishes. Who cares? Certainly not me. My Grandma would have been disgusted. She also would have been confused by the “strange typewriter machine”. Anyway, I finished the job, went to The Happy Gnome with my mom and made one of the kids clean the kitchen. Here’s a picture of me after I finished the job: note the fried chicken triggered chin acne.

September 2, 2008
PYT RNC GOP

The Republican National Convention is coming to our town! Right after the State Fair! How can one state be so lucky? It’s like having Christmas and Easter back to back! We live in Minneapolis, so I guess we’ll be the GOafterP. We wanted to make something to commemorate this momentous occasion, postcards are a nice flat souvenir, we made some. Actually it was at the request of the owner of the Romeo and Juliet Shops in Gaviidae Commons. Apparently she loves politics. Oh, The Weisman Museum Store bought some yesterday, we’ll see how they do with the kids on campus.�Buy some online:

August 28, 2008
Positive Retrogression.

I’ve heard home computers are all the rage. I’ve heard I could use a computer for design and something called a desktop printer to print my wonderful design. That sounds awfully complicated. Today I went into the shop~studio, dug around for an old cut, selected a nice fat face of type, locked it all up in my 7 pound cast iron chase, inked up my 2 ton cast iron printing press and printed a singe birthday card for Jen. She liked it.�

August 27, 2008