Zeichen Press – Page 47 – Design & Letterpress for the people.

GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009

Can I call you Joe?

That Trader Joe’s Card Chick was wondering if I’d like to do some more cards for the stores. Doesn’t she understand that she can’t turn me on and off like some sort of magic faucet?

Doesn’t she understand that my creative process is a flowing, uninterruptible, inspired tangent?�You bean counters! I will not submit to your big box schemes. You can’t make me. I’m an artist, a non-conformist!�… What’s that? Our 401(k) is down to what? Well, that’s just fantastic… Once again, I’ll have to step in and kick-start the economy. I had really big plans for the week, none of which involved saving America. Well, I guess that my Winter Wardrobe is going to have to try itself on. I hope you’re happy, lady. I hope you’re happy.

October 15, 2008
No karaoke at the VFW

Last Sunday, the basement of the Uptown VFW became home to the�i Like You�craft fair. The Uptown VFW seems to be three floors of basement. Wait, that’s every VFW. The water-stained, drop ceiling has soaked in more than 50 years of delicious cigarette smoke. The vinyl, accordion fold wall was straight out of my grandparent’s house. I felt like having a poached egg or a ham salad sandwich.

Oh, the VFW… so similar to the church basement. Or maybe a bomb shelter. A bomb shelter with awesome junk in it. I recently spent an evening in a VFW for the karaoke portion of a friend’s birthday party.

Again, we were in the basement but I swear we didn’t go downstairs. I knew the night was over when I saw this:

I won’t say whose leg that body was attached to. That’s a silent shame she must carry to her grave. Note the glass of water I kindly placed by her body.

But enough about nighttime VFW! Here’s a photo I took of the Daytime VFW:

October 14, 2008
Words sitting next to pictures

My fans are relentless, �”Fran, how do you do it? Please, let us in to that magical and mysterious world you call your brain. Give us, if you think we can handle it, a tiny snippet of what it’s like to experience your Creative Process.” Well, stand back; I’m about to blow your minds. BLOW YOUR MINDS. This will be a little bit like someone revealing the secrets of the universe, the meaning of life, and the riddle of the sphinx. Until now, there has only been speculation. Speculation and rumor. Just like the moon landing. So, just sit right down and call in sick to work – Ready, set, go; here’s the deal: Notebook + pencil + old printer’s cut =

October 10, 2008
Total Reject

The nice thing about owning your own company and producing your own line of goods is that: A) I won’t fire me for sexually harassing myself. B) I give myself outstanding quarterly reviews. C) I haven’t showered in God Knows How Long and nobody (hi Jen!) cares. D) I can write/design/print whatever I think is funny.

The other day, the Trader Joe’s Card Chick submitted three of my cards to TJ’s. Originally there were nine and after some pretty complicated calculations on my calculator, I figured that left six for us. (Eat that, Sister Diane, I told you I’d be able to apply my limited math skills to the real world!) Here’s a peek at the six rejects: Three are for sale in our online store. Why only three? I bet you’d like to know.

September 24, 2008
Our biggest custom customer: Trader Joe’s

The Trader Joe’s Card Chick called and asked us to do some custom work for them.

I was like, “get in line lady, it’s not like Consumer Reports ranked Trader Joe’s�the second-best supermarket chain in the nation.” And she was like, “yeah, they did.” And I was like, “I knew that, I was just testing you.”

Even without my lucky historical period costume we were able to produce some winners. (My teacher used to say, “we are all winners when we don’t use drugs” but�I think she was using the word ‘we’ in the royal sense).

We gave nine cards to The Card Chick, she selected three to show to TJ’s and TJ’s is going to produce all three. They will be in the stores in March. They’ll be offset printing them, I feel good about that because I’m sure that Jen and I would be fingerless if we had to hand feed 80,000 cards into the jaws of�The Beast.

September 19, 2008
Taking the Christ out of Christmas since 2008!

When we create custom holiday cards for corporations/businesses, we are often asked to “make it not so, you know, Christmassy.” Here’s a new one for our own line – but we’re willing to share. Hey, Target Corporation: Want a few thousand?

September 15, 2008
We were in the Style Section of the New York Times!

Sort of. Not exactly. Technically we were not named in the newspaper but we feel like that must have been an oversight. Somebody is probably going to lose their job because of that little error. We’re just sorry that we can’t be there to see it. See, we designed and printed wedding celebration invitations for the couple who were in the Style Section of the New York Times – um, like, that’s a super big deal.�It’s right here, in black and white.

September 7, 2008
How important is hygiene?

Yesterday, I spent 10 straight hours sitting in the kitchen. I didn’t brush my hair or teeth.

(I once saw a medical show about a man who complained of stomach aches, they finally cut him open and discovered�his partially re-absorbed, unborn twin in his own belly. It had hair and teeth. Not much else to it. A lot of hair. A lot.)

I stayed in my pajamas. I drank coffee and cold fried chicken. Disgusting? Undoubtably. Did I care? Not the slightest. I was being paid to sit there and provide art direction for a local ad agency. Me and my laptop and the kitchen table strewn with yesterday’s dinner dishes. Who cares? Certainly not me. My Grandma would have been disgusted. She also would have been confused by the “strange typewriter machine”. Anyway, I finished the job, went to The Happy Gnome with my mom and made one of the kids clean the kitchen. Here’s a picture of me after I finished the job: note the fried chicken triggered chin acne.

September 2, 2008
PYT RNC GOP

The Republican National Convention is coming to our town! Right after the State Fair! How can one state be so lucky? It’s like having Christmas and Easter back to back! We live in Minneapolis, so I guess we’ll be the GOafterP. We wanted to make something to commemorate this momentous occasion, postcards are a nice flat souvenir, we made some. Actually it was at the request of the owner of the Romeo and Juliet Shops in Gaviidae Commons. Apparently she loves politics. Oh, The Weisman Museum Store bought some yesterday, we’ll see how they do with the kids on campus.�Buy some online:

August 28, 2008
Positive Retrogression.

I’ve heard home computers are all the rage. I’ve heard I could use a computer for design and something called a desktop printer to print my wonderful design. That sounds awfully complicated. Today I went into the shop~studio, dug around for an old cut, selected a nice fat face of type, locked it all up in my 7 pound cast iron chase, inked up my 2 ton cast iron printing press and printed a singe birthday card for Jen. She liked it.�

August 27, 2008