Zeichen Press – Page 45 – Design & Letterpress for the people.

GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009

The calm before the sh*t storm

One of my stalkers used to say, “I’ve gottalotta things in the hopper. A lot. In the hopper.” I often wondered if one of those things in the hopper was making a skin suit out of me. But I never asked – I love surprises. He once chased me on roller skates. I wasn’t even scared. Now, the cab-driver… the stalking cab-driver, he was a little scary. Although… he’d drive by an Old Country Buffet and�was so high he’d often forget he was stalking me. He just couldn’t resist the chicken-fried-chicken.�

But enough of these bedtime stories!

WE’VE got a lot of things in the hopper: A Logo, Oscar-luncheon-gift-bag-goodies, a show at a gallery, a speaking engagement in front of pre-schoolers, a bat mitzvah invitation, more stupid catalogs. I’m nervous about the speaking engagement. If I make eye-contact with any one of those children they’ll own me. The last thing I need is a room full of kids throwing lead type at my head.

In preparation for the upcoming events I decided that someone should clean our little shop of horrors. Someone did. Isn’t it cute? *Note the framed photo of Kelly Clarkson next to the hanging hammer.

January 22, 2009
Won’t you be my neighbor?

Hot Plate‘s�Mexican Omelette was again sending me messages. Who am I to ignore them? I just do what I’m told.

Exhausted from an earlier outing, I had my husband drive our team of horses. I was cozy warm because I stuffed hot potatoes in my pants.

While I devoured my second Mexican Omelette of the week I chatted with owner, Carrie Lewis. She told me a tale. A tale that reminded me of how dark the soul can be… a tale of the flawed nature of humanity. I openly wept as she about her passive aggressive neighbors. And, as I sipped my 9th delicious latte, I formulated a plan: I would counter the negativity directed at�The Best Restaurant on the South Side�by channeling the Prince of Peace, Mr. Rogers.

Who better to handle bad neighborhood karma than him? I can think of no one. I have created this card and will be making a plate asap. Reserve one (or five) today because they will be selling faster than Hot Plate’s pumpkin pancakes.

January 19, 2009
May my suffering bring you joy

Only my fellow Minnesotans and residents of�Chicken, Alaska�can truly understand what it means to be cold. I am intrigued by deadly weather. Cold that can freeze a limb solid. Cold that flattens your car tires. Cold that makes your eyeballs feel funny. I braved the extreme cold today.

Twice.

-21� is COLD. But a Mexican Omelette was whispering my name with such longing… I put on every bit of clothing I own and headed outside. The car actually told me to F – Off. I reminded it that we were both in this together and that if it cooperated I would fill it up with Premium Gasoline. Foolish car, choosing gasoline over Mexican Omelette!

When I was safely inside of�Hot Plate�I laughed… Oh, how I laughed – and saluted the outdoors for being a worthy adversary. Later that day (that SAME day) I went outside again. I actually ran to the studio. It took 1.5 seconds. Luckily my exposed body part (my bottom) was unharmed.

Where was I? Oh, yes. I risked my limbs (and bottom) to run to the studio and lay out previously written cards. Three birthday cards. The metal type was awfully cold. I wanted to lick it but I exercised restraint.

January 16, 2009
Back in the shop

The low magenta toner has put a hold on the catalog production. I am really, really upset about it. I’d like to spend more time with the new laser printer. Understanding its quirks, its likes and dislikes. What makes it get out of bed every morning? Does it enjoy being my slave? Don’t worry, Brother HL-4070CDW – this is only temporary. Jen paid the extra $3.99 for shipping and your toner will be here Wednesday. Thank you, Jen. I mean it.�

So I spent the day in the shop. Despite my tears I was able to lay out some previously written cards. I think the anguish really comes through. I am, after all, an artist. My soul is appropriately tortured. Whoa is me.

January 12, 2009
Where’s my unpaid intern?

WHERE??? If I have to work on this�catalog layout for�10 more seconds I’m going to quit my job. I will instantly rehire myself just so I can quit again. This could go on for days. Of COURSE I couldn’t just work with the catalog copy �in Adobe InDesign – I HAD to use a WWII era typewriter. A Smith-Corona Skyriter to type in each individual bit of information about all 100 products.�What is wrong with me?

�

I actually�cheated�in “keyboarding I AND II” in high school. Don’t ask me how. DON’T ASK ME.�

Jen is just dying to say, “I told you so.” Just shut up, Jen. Why must �you take the place of my underdeveloped sensibilities?

January 8, 2009
Waist-deep snow

Day Two. ��Snow fell through the night and drifted into the passage. The women and children are weaker today. Kenneth is ailing and must be dragged on a make-shift sledge. Robert appears to be delusional and only can speak of thick-cut bacon and death metal. The dogs are starting to look delicious, especially the fluffy one. We are, most certainly, in a predicament.

��

Um, here’s a new card – inspired by the men, women, and children that ventured West .

The Donner (Birthday) Party

January 4, 2009
I’ll tell you what

Uh. December is, like, over. I don’t even care. Good riddance you ungrateful pig. You think you’re so great with your Christmas and your Hanukkah and your Britney Spears’ birthday. I’ve had it. I think we all have. Even with all of these Feast Days I managed to squeeze in our long-awaited catalog creation. And don’t think I forgot about my�25-birthday-cards. Self-imposed deadlines are the only way to get anything done. You know what else works? Pretending someone is going to kill you if you don’t get something done. SO, I scrounged up some images and wrote some lines. Yeah, yeah – I’ve not set the type or done layouts or pulled any proofs – mere formalities. And anyway, my shop elves will do it while I’m ringing in the New Year in lovely Brainerd, Minnesota. Here are a few images/lines – they’ll be 15% funnier after I’ve had my way with them. And another thing: they’re not all birthday cards. I’m not some sort of one-trick pony.

You make this, you live.

Good luck.

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Shhhh. Nobody’ll even notice us.

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Eh? What’s that? Whose birthday? Who are you? Get out of my room.

�

��Happy Birthday, you tool.

…and in conclusion – quit calling me a pussy.

Sincerely,

Pevenshire Wiffynuts

x=get me the f*ck out of here.

Congratulations.

I said, CONGRATULATIONS!

If you’re old enough to remember this game
you are probably sitting in your own urine.

Thanks for coming to my birthday party, my tiny friends.

��

Alright, that’ll do. I’ll post more after the elves work it out. Oh, and if you see a woman running around Brainerd in giant underpants and Sorel Boots it’s not me. Happy New Year!!!

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December 31, 2008
No-Coast and a stock pot

Good Lord, what a day! I got up at the crack o’ eight – Jen picked me up and brought me to the MidTown Market to hawk our goods. It was the No-Coast Craft-o-Rama! We were pretty much SiameseTwins – due to my crippling Math Anxiety, I can’t be left alone to make change for a twenty. I welcome your prayers. I smiled lots and said, “four�dollars” or “five�dollars” whenever I felt like it. Sometimes it was in response to a customer’s question. Here are some customers: notice their intense cheerfulness:

I did manage to step away from our table to find a crinkly cat bag for My Mother-in-Law. She’s gonna frickin’ love it. Those cats are gonna thank me by walking by me and not noticing I exist. It’ll be one awesome Christmas.

…Fast forward, like, eight hours and I found myself at a delightful Holiday Party. I think it was in Plymouth. Anyway, the halls were decked, the booze was flowing. The booze was flowing. In retrospect, I don’t think it all wanted to be in�my�body. I’m not sure why, at the time, I thought it did want to be in there. And honestly, there wasn’t a lot of �room, what with all the�spanakopita�. I was planning on giving it all up in a stock pot that Katie generously donated to the car. I felt the love. I did make it home, with a clean stock pot, and Kenny dumped me into bed. He was like a hunter and I was like a deer carcass. The bed was the pick-up truck. It was so much fun. I dragged my sorry arse out of bed this morning to for churching. The stock pot is a symbol of one woman’s redemption. So much can happen in a day.

PS: Did you know that 80’s glasses are back in style?? You crazy kids!

December 7, 2008
SO. MANY. WORDS.

Three 10″x15″ iron chases locked up with�Touchpoint�Buzzwords. Buzzwords and some other random cuts from the ZP collection – including a chunk from a newspaper insert advertising handy items for the ladies: A rubber-lined shopping bag available in gay plaids, a multi-tiered clothes hanger, a cap to protect the hairdo. What I wouldn’t give to have those items. My drab, rain-soaked groceries… My closet, crammed full! How could I be hanging my clothes on ONE plane? My hair, My God, my hair… I don’t even know where to start. I get a “do” and leave it�completely�unprotected. It’s like I don’t even care! Oh. Back to the Touchpoint Holiday Card/Disc Sleeve. It’s super sweet:

December 3, 2008
SO. MANY. WORDS.

�Three 10″x15″ iron chases locked up with Touchpoint Buzzwords. Buzzwords and some other random cuts from the ZP collection – including a chunk from a newspaper insert advertising handy items for the ladies: A rubber-lined shopping bag available in gay plaids, a multi-tiered clothes hanger, a cap to protect the hairdo.

What I wouldn’t give to have those items. My drab, rain-soaked groceries… My closet, crammed full! How could I be hanging my clothes on ONE plane? My hair, My God, my hair… I don’t even know where to start. I get a “do” and leave it completely unprotected. It’s like I don’t even care!

Oh. Back to the Touchpoint Holiday Card/Disc Sleeve. It’ super sweet:

Touchpoint Cd Sleeve

Touchpoint Cd Sleeve

Touchpoint Cd Sleeve

Touchpoint Cd Sleeve

December 3, 2008