Zeichen Press – Page 43 – Design & Letterpress for the people.

GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009

Craftstravaganza Review/Doppelganger Evidence

The day began with a single, tissue-wrapped banana-lovingly prepared by the�May Day Cafe.

It’s all about the details.

From there it was a regular thrill-ride down 35W. Sometimes when Jen drives, I close my eyes and scream The Lord’s Prayer. Jen tries to shut me up by stuffing buttermilk scones in my mouth. I do a lot of praying when Jen’s around.�Dear God, please help me not to crush Jen’s toes with a case full of lead type.

The Craftstravaganza was more fun than usual. Everything is more fun with darts. We sold lots of�stuff, here’s Jen practicing her smile:

After I took this photo, I backed into Pevenshire Wiffynuts.

Needless to say, my mind was blown. With barely a moment to recover, Two Bald Men came to our table. I fainted and hit my head. To wake me up, Jen threw a cup of hot coffee at my face. She should be a nurse.

May 3, 2009
Oh, sweet affirmation!

Jennifer Sbranti IS the Hostess With The Mostess.

That’s a fact. If I lived in San Diego I would crash her parties, she would be like, “WHAT?! YOU again? Take off that wig and crawl back under the gate.” She wrote a little something about Zeichen Press on her blog today. To thank her, I am writing a book entitled, 1001 Ways to thank Jennifer Sbranti.

Is that weird?

May 1, 2009
Celine Dion at the Craftstravaganza!!!

I’m totally kidding. Wouldn’t that be awesome though? I was picturing her at Bergan’s Grocery Store this morning… standing with her microphone – �between the Rug Doctor Rentals and the helium balloons… Singing like it’s a Saturday Night in Vegas. Oh, Celine! Shopping would be a pleasure with your angelic voice wafting through the air, mingling with deli-smells – My heart would go on.

The Craftstravaganza?�Right. We will be there with 55 of our closest crafting friends. When I say, “crafting”�don’t think about toilet paper cozies, kleenex box cozies, toaster cozies, and toilet brush cozies. Don’t. I’m not judging the ladies that make things cozy, I’m just wondering why everything needs to be so cozy. Okay, DO think about hand-made goods. GOODS. I’d even call them hand-made greats. See how I am? See how I roll? You know it.

Going to the State Fair Grounds off-season is like bumping into your teacher at your dentist’s office. What the hell are YOU doing here?! You’re not supposed to leave school! Your teeth aren’t real!!

See you on Saturday my Best Beloved. Bring your wallet. And your mom.

April 25, 2009
Creek-Bike & Room & Board

The ice on the creek melted and it was time, again, for the Creek-Garbage-Opener! Our tackle box contained exactly two things: a giant hook (the Kitchen-Aid-bread-dough-attachment) and 50 feet of obsolete ethernet cable. �The catch-of-the-day was larger than usual and after �a nail-biting struggle, this was pulled �out:

It smells like death but it’s ours.�

What does any of this have to do with Room & Board?

Ugh. It’s so obvious.�

So anyway, we gave our prints to Room and Board and we’re waiting to hear what the President & Vice President think. Personally, I don’t think they really needed to take it to that level. Obama is a busy fellow. Here are a couple things they liked:

April 17, 2009
Must…write…more…cards………………

There seems to be something gnawing on the chicken-bone of my subconscious.�Not just gnawing, but dipping it in creamy, blu-cheese dressing and sucking on it.

Thank goodness for the�wet-nap, or whatever is doing the gnawing would contaminate the rest of my psyche. I like my non-physical parts to be separate. Like a melamine hot-lunch tray. Everything stays within it’s little-walled-area and nobody gets fussy.

Unfortunately, or maybe not, there does seem to be some breach in the Dreaming ~ Day Dreaming compartments. Sandbagging might help. Or a thick, mashed-potato partition – the mashed potatoes finally living up to their destiny.

Great writers are great ruminators but great ruminators are not necessarily great writers. I think that’s what I’m talking about. Or was I talking about my days in the cafeteria? Ah, the cafeteria…“Lunch Lady? Would you mind being careful to keep the gravy in its… No? Yes, you’re right. It all ends up in the same place…”��In the toilet. Which is, of course, a metaphor. That’s what happens when you give children mixed-messages.

So, anyway. I have a growing collection of�printer’s cuts�and for some reason I feel compelled to give each of them something to say. I realize that the�New Yorker’s�Caption Contest�is eerily similar to what I do. Except I always win. That’s the nice thing about owning the company.�Thatand the hugs I get from complete strangers. Why do strangers hug me? They might be trying to squeeze the life out of me. I’m not sure. They tell me not to resist – I’m always like,�”Resist? Resist what? Who am I to stifle this bizarre act of love?”

Where was I? … Right. A line I wrote for a lonely cut:

PSSST,

are you coming to my funeral?

April 11, 2009
Franimals: A-Z!!

Should a grown woman spend the day in bed drawing animals?

No? What if the animals are super-cute and made entirely of her favorite font? What if the woman was very ill, clinging to life by a bed-thread? What if… what if… oh, what if… oh, my bed-sores… Without further ado, Franimals:

A-J Franimals were originally designed for Room & Board. Sadly, they were overlooked. Apparently kids today aren’t interested in “animals” or “alphabets” That’s not Room & Board’s fault. Or…is…it?

ANYWAY,�I love Room & Board. Sometimes I break into their showroom and rehearse scenes from Failure to Launch starring Mr. Matthew McConaughey.

Matthew! Your mischievous smile… your love for Mother Earth… your shirtless-ness…

What am I talking about? Oh, yes. My fever. It’s very high and I wouldn’t turn down a copy of Erin Brockovich and some German Spaetzel.

April 9, 2009
If your parents REALLY loved you

they would have me design a super sweet invitation for an important event in your life.�IF they REALLY loved you they would call me on the phone and say, “Hey, Fran! My name is Mr. Blee-Blah-Blah! I would like to demonstrate my love for my child by paying you to artistically interpret an upcoming event. �Your design savoir faire is the ONLY match for the depth of love I have for my child. They have a (insert important event) coming up. Let’s do this.”�

CLICK.

I’m just saying.

We created the following Bat Mitzvah invitation for a family that clearly knows how to express their love:

March 31, 2009
Room & Board & Me & Jen & Kangaroo Meat

Ding! Round two!

Meeting with Room & Board this afternoon. If all goes according to my master-plan* R&B will bite the inside of their cheeks to stifle their sobs of awe when I reveal The Prints. To diffuse the awesome aura, I will hand out sunglasses. Personally, I think inked antique type is as delicious as kangaroo meat from First Course.

YES. kangaroo meat.�

Round one for Room & Board ended up being a creative exercise – I know, I know. My Reward Will Be In Heaven. I produced some cutey cutes for Children’s Rooms. I dug down deep into that soft part of my heart – it was under a layer of small pebbles – and found these: I call them Franimals:

*master-plan: do not get lost driving to Room & Board HQ.

March 26, 2009
fancy-talk

Dahhhhhhhhhhhhhling!

You simply must see the latest thing! Diamonds are so last week and pearls are so last century.�Resin and metal is H-O-T! I hate to muddle-up the Natural Order of the Universe (no, I don’t) but we simply couldn’t say no to�Ampersand Designs�suggestion of collaboration!

We already sat side-by-side in the�Oscar Luncheon�gift bags – and – although opening the gift bags caused a face-melting scene ala Raiders of the Lost Ark,�we decided to combine our chocolate with their peanut butter for a super-sweet fashion-statement.

Buy one or ten today!

March 18, 2009
I ? NE + Downtown + Scott Parkin + Stephen Lynch + Rod Cone + David Josefsberg

Dear Diary,

Last night was ever so much fun! I went to a party and got a lock of everyone’s hair for my scrapbook. My art was hot glue-gunned to the wall by Jen.

Oh, Jen… will she ever settle down? She wore a short little dress and MOTORCYCLE BOOTS!! She’s trouble. See her little tiny head?:

The young man that sold me my dress failed to tell me that it also doubled as a shirt.

I blame him for the indecent length.

I also blame him for climate change, hiccoughs, Christopher Reeve’s “accident”, and my parents break-up.

~

There were so many tasty bits about that party. Jocelyn’s food and drink was dee. lish.us.

�Scott Parkin‘s street-level office was cooler (and cleaner) than anything I will ever own.

Maybe that’s why he asked me to stand by the door.

And sit in a highchair.

Studio on Fire displayed their goodness on the West Wall. And by that I mean, Ben Levitz stood nude on a chair in front of the West Wall. It wasn’t the least bit uncomfortable. Something about the beard made him seem fully dressed.

Part II of the evening was jam-packed full of comedy. Stephen Lynch�was gracious enough to give us front row seats to his show. Um, I don’t think I’ve laughed this hard since he came to town last year. AND did you know that The Hilton grills up Steak Bites for hungry travelers after midnight? Well, they do. We ate them and laughed at Rod Cone.

Or was it the other way around?

BUT there was one thing we all could agree on: It would be better to lose an arm than have your face chewed off by a chimp.

AND never wrestle a Praying Mantis.�

Oh, and somehow during the course of the evening, this happened:

Oh, Diary… what will tomorrow bring?!

March 14, 2009