Zeichen Press – Page 44 – Design & Letterpress for the people.

GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009

You crazy kids and your YouTube!

I know everyone is DYING to see me operating my big-ass press.

Will wonders never cease?�I love you, Internet.

March 14, 2009
COME-N-GIT YER LETTERPRESS

Shu-OOT!! It’s a letterpress extravatacularasm!! This Freitag is gonna be all monster-truck-jam but with no trucks, no face-tattoos, and no NASCAR jackets. WHAT?! How can THAT be any fun?! Don’t tell Scott Parkin but I’m planning to ride in through the double doors and right over his conference table on my pimped-out ATV.�It’s gonna kick so much ass.�

So, it’ll be ME, JEN,�MR. BEN LEVITZ … and I’m sure he’s got some sort of gun-toting design gang. I’ll be wearing a full Kevlar dress, so I’m not even worried. The thing about Kevlar is that it’s light and airy. Just like me.

So, pack your saddle-bags with hard-tack and whiskey, shave your legs, and kiss yer ma’ goodbye – you’re goin to Northeast Minneapolis. Oh, Northeast Minneapolis… so… artsy, so… much… like… Uptown… wishes… it… were… still…

::The Dirty Details::

March 10, 2009
Night of 1,000 Bloggers – ON ICE!

Keegan’s Pub�was crawling with local bloggers last night. I, too, left my�secret headquarters�and mingled with fellow pasty-faced Minnesotans. Aside from the table-raping, the evening was pleasant. Nobody noticed that I was suited up and ready for a blogathlon – I have been training all winter for this event – mostly sitting. Also, the interest I’ve had in other “things” and “people” has had to take a back-seat to my “writing”. The only thing that would have made the night more awesome is if�James Lileks�and I could have performed our Ice Revue. One word: Magic. Here’s a photo of me taken by a fellow�blogger :

Doesn’t it look like I’m having fun?! I always have fun when I drink flat Pepsi. Notice my delicate pinky-finger. Notice the food on my sweater and in my hair. Somebody must have thrown that at me because I don’t even eat anymore. I just drink flat Pepsi.��The Nihilist in Golf Pants�was also there… he may or may not remember the event. He was with a fellow that had wonderfully shaped eyebrows and spoke of gopher-holes. I think he was talking about gopher-holes. I was so busy staring at the miracle of a man-in-his-third-trimester that I lost track of the conversation.

March 8, 2009
“birthday card for a murderer”

That was the most recent search on my blog stats page. Somebody NEEDS a birthday card for that special murderer in their life. Somebody typed those words into their little google search window and the 13th result is a link to this blog post.

You’re welcome.

March 4, 2009
Bring it, Old Woman:

Work�is not really the right word for what I do. But�I do sit in a particular chair in my living room. I sit with my laptop on my lap. I sit here a lot.�Oft. I sit here ofttimes. In front of me is a couch. On the couch is the dog.

Above the couch are a row of windows. I sit and, absentmindedly, stare out the window. I do most everything absentmindedly. Some call it day-dreaming. I call it thoughts and feelings�continuously�flowing uninterrupted by objective description or conventional dialogue.

My teachers called it “almost failing.”

ANYWAY. I am sitting in my chair and I realize I am�absentmindedly staring out the window.�I notice the woman across the street (whose name I dare not speak) standing in front of her large picture window. She is an older woman and I’ve see her putter about in her yard scads of times… Now I see her�standing�in her living room, looking out her window. Not just�looking�out her window – she is standing stiff and still – as if in confrontation. She is staring, staring at me. I wouldn’t expect a television actor to stop the show and look through the glass at me looking at them. It’s not as if�I�am standing and staring out�my�window. I am in my usual slumped position, eyes barely over the screen of the computer, headphones blaring music in my ears.

I am�camouflaged. She shouldn’t be able to see me.

But she does.

She sees me and I’m not kidding: She, this elderly lady, gives me TWO MIDDLE FINGERS! I actually pointed at myself “who me?” and turned around, sure to see some scoundrel. But no!�The�eminem-style-double-flip-off�was meant for me. ME! I watched as she closed her blinds.

February 26, 2009
MMPA Oscar Luncheon Update/My Roundworm Realization

Robert Downy Jr. is holding My Cards and�the cat is throwing up worms. Yin Yang, right??!! I get it. I GET IT. I can’t have the RDJ without the 5″ long vomit-covered, wriggling worms. I wouldn’t even dream of it. I don’t even DESERVE it. I AM the worm.

The Lowly Worm.�

February 20, 2009
��Creatives Better Bring it in 2009 or How Not to Get Outsourced��

Hey!

I’ve got your stimulus plan right here: (picture me pantomiming using and flushing a toilet)

WHAT?! I KNOW! It?’s nuts, but don’?t worry, I have a plan. What? You are a ?creative? and not one of those money-grubbing-pencil-pushing-number-crunching-suit-wearing-folder-filing-douche-bags? Oh, well. Never mind. Your�bulging, overdeveloped right brain will miraculously begin its emergency production of U.S. currency.

Oh, silly me. Or, ?Blee, blah, blah? as my mom would say. That was MY bulging, overdeveloped right brain trying to find a creative solution for something that is far too complicated for my shriveled left brain to comprehend. Doctors say that my left brain is all that actually remains of my parasitic conjoined twin.

But that’?s not important.

Listen, what IS important is this: Stuff as much potable water and canned ham as will fit in a canvas bag and hitchhike to the least populated area you can find. It will probably be a shopping mall because nobody has any money?.

I?’m just kidding.

Don?’t bring the canned ham – that?s gross. Bring one of those shrink-wrapped holiday sausages. Okay, where was I? Why do I think it?’s important to go to the mall to see the people NOT spending their moola? BECAUSE, you – The Creative, need to inspire the buyer to buy and should see firsthand where the people are milling about, imagining shelling out their hard-earned dough. This economic pickle will do something interesting for the creative community: It will separate the men from the boys, like a giant, emotionless colander. All you timid, cowering, insecure creatives will slip through the holes.

Don?t feel bad, your ?”creative thing”? could win you the title of The Most Awesome Pictionary Partner.

But, the rest of you… YOU need to bring it.

Bring.

It.

Show us what you?’re made of! There was a time when men labored their entire lives on a single artistic work. We have a word for those people: Dead. And also, dedicated. Know your market and drive your original, imaginative spear right through that teeny-tiny part of their brain that whispers, ?I like that.?

NOW, if you are a creative that does NOT need to earn a living busting your creative butt- ignore all of those crazy words above. YOU are a purist. You design and make and create because you can. If I were Oprah I?’d say that with a ton of energy and enthusiasm, ?BECAUSE… YOU… CAN!!? Do you feel me? Knit, sew, draw, paint, print, cook, write – whatever your medium, do your thing – don’?t let the staggering, smelly, urine-soaked economy drag you down, don’?t be discouraged! This is your big chance to wear depression-era clothing and squeeze blood from a stone! Visit your local thrift stores for materials, scour Craigslist for deals, fish your local pond for dinner!

My brother, Zak, goes to great lengths to keep his money from The Man. (Offshore accounts, blee, blah, blah) Salvaging wood from broken-down barns, buildings, docks, whatever – and transforms them into stunning pieces of furniture, ornaments, frames, and toys. (Shameless, nepotistic plug: click here to be lathered in images of wooden beauty)

It must be genetic because My Grandpa was all about recycling WAY before it was even a thing. He made his living as a plumber and knew copper more than most men know their wives. (But who can�really�KNOW copper? Right?) Door pulls, garden arbors, oven racks… the whole damn house was held together by copper.

Are you picking up what I?’m laying down? I?’m giving you examples from my own life that you might find something relatable in yours. That makes you, the reader, feel closer to me. We should totally go have coffee and talk about how we?re going to rock 2009.

Right on.

February 13, 2009
****Star Struck****

Richard Jenkins,�Brad Pitt,�Kate Winslet,�Angelina Jolie,�Meryl Streep,�Danny Boyle,�Stephen Daldry,�David Fincher,�Ron Howard,�Gus Van Sant,�Robert Downey, Jr.,�Philip Hoffman,�Michael Shannon,�Penelope Cruz,�Viola�Davis,�Taraji P. Henson,�Marisa Tomei:

Are.

All.

Getting.

Our.

Cards

YOU HEARD ME. These celebrated people will be attending the MMPA Oscar Luncheon and will be receiving one of those fancy gift bags that everyone drools over in Entertainment Weekly.
Is it wrong that I am caressing the cards and calling them Sugar-Bush?
Good luck cards. Good luck and God-speed.
Oh, which cards did we pick?

These:

January 30, 2009
Teaching strange children

As we pulled up in the parking lot to our Pre-School Speaking Engagement, Jen reminded me not to swear in front of the children. I told her I would do my best but I wouldn’t make any promises and that sometimes I need to use strong language to really make my point… sometimes I need to use strong language when children REFUSE TO BEHAVE.

I’m kidding. I told Jen to stick it in a hole. She’s not the boss of me. Then she slapped me good and hard. I can’t say that I blame her.

It took a few minutes for the kids to warm up to me. My costume might have confused them. Anyway, I brought a chase locked up with wood type and set it on the floor.

When I was a kid, I saw a kid throw another kid’s shoe into the Primate Den at The Como Zoo. The monkeys approached cautiously but before long they were all over that shoe. They wanted that shoe. I was fascinated. But then I was distracted because of�another�kid. A�mischievous boy who met his match�while trying to climb over a spike-tipped, wrought-iron fence.

I love the zoo.

January 29, 2009
Voodoo

What in the ding-dang are these city-folk up to now??!! Putting pins in good folks and charging money for it?! I got myself some thumbtacks and I can put ’em anywhere you damn well please and charge you half ‘n what these quacks are taking. You mark my words, next there’s gonna be all kinds of potions and maybe even some of that herb smoking. I got news for you:

This ain’t California.

We like our doctors wearing stethoscopes and blue pants. We like our doctors to give us shots when we don’t feel good. We like being sent to the pharmacist. WE LIKE IT.

Oh, flibbity flam. I’ve got some noodlin’ to do. Have a look at some of Fran’s “work” for Performance Acupuncture.
Logos… What the?

January 23, 2009