Zeichen Press – Page 23 – Design & Letterpress for the people.

GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009

Man vs. Himself

I was once one of them � an innocent amusement park customer. I looked down at them now, from the highest man-made point in Shakopee, Minnesota.�I sighed and listened to the�chug-chug-chugging�from beneath our coaster � our lives depended on the integrity of a giant bicycle chain.�Our open-casket hesitated for just a moment at the tippy-top of the steel summit � hesitated just enough for me to grasp the inevitable free-fall.�And as we plummeted to our possible deaths, I screamed.

And wet my pants.

The End

How old was she?

Don’t judge me.

Obviously,�I wasn’t born riding a roller coaster,�I was born screaming. And wetting my pants.

*Hint: this photograph was taken close to the time of the event and **Double Hint: I’m not the baby.Speaking of literary themes, there is a lot (not really) to dissect in this new (Holiday/Winter Season?) card:

November 24, 2012
Countdown To Countdown

The newspaper is delivered to our doorstep each morning (by horse and buggy) and I comb through it � if I find a particularly odd/sad/absurd story, I read it aloud to whomever (the dog) is nearby.

Here is an abbreviated digest of the only (two) articles I remember from the past (two) months:�(In alphabetical order)

1) Stratosphere jump by daredevil, Felix Baumgartner:�In an attempt to break the world record, Felix jumped from a capsule suspended 23 miles above Roswell, New Mexico.

I plan on breaking�that�record when I get tired of this whole letterpress thing.

2) Talking elephant in South Korea loves Zeichen Press.�Strange but true.

Crazy?! I know! Koshik’s trainer must $*#%-love Zeichen Press.

Enough time-wasting.

Here is a new Christmas card (available�NEXT�Christmas. Sorry).

November 17, 2012
Winter Preview

The Winter Walk Home from school included two memorable rituals: Dipping our un-mittened hands in 25� Tom Thumb coffee�(how old IS she?)�and passing by a very high retaining wall.

The wall held up the yard of our enemies: Two freckle-faced, red-headed brothers. These boys went to a�Public School�and as if that isn’t bad enough, they took great pleasure in tormenting me.

I will remind you that�this�is what I looked like:

Why would anyone want to harm such a sweet creature?

Armed with boulders of snow, poised-and-ready atop the wall � they would wait. Down Vincent Avenue I trudged: snow-pants under my plaid skirt, grease-covered hand-me-down coat, knit cap with sheepskin earflaps.

Again, why would anyone want to harm such a sweet creature?

I won’t tell you the ending.

We had a dusting of snow the other day but I knew better than to break out the snow-pants and knit cap. It was merely a teaser, a preview, an appetizer, an AMUSE-GUEULE.

Speaking of snow,�here’s a new card:�

November 14, 2012
Winternship� & Skin Suits

Zeichen Press has never had a Wintertime Intern.

Until now.

I expect the new “intern” to make me laugh.�It’s an important job.�She also claims she will sort type and organize cards but we’ll see. WE’LL SEE.

In other news:�I made ANOTHER�Thinking Of You�card. I thought and thought about what sort of message I’d like to receive if I were down-in-the-dumps, and I came up with this:My sister wanted me to show�The-Softer-Side-Of-Fran, but all I could think of was Marshmallow Fluff� and then I just wanted to sit on the beach and pull hermit crabs out of their shells.

What is wrong with me?

November 8, 2012
Snail Mail : Our Bread & Butter

There has been an ethical debate raging regarding snail shell art. Some feel that humans have the right to decorate the shells of�living snails.

Where do I stand?�The following new birthday card reveals my feelings on this sensitive subject:Please respect my freedom of speech.

Speaking of�freedom: Come down to�Foiled Again�on Saturday night for some�free�wine. While you’re there, you could buy some of our cards!

Two birds! One stone!

November 1, 2012
Insomnia and the Woolly Mammoth

I can’t wait until scientists clone the Woolly Mammoth.

Some might call it reckless curiosity, I call it Vegas-style science. Implanting salvaged Woolly Mammoth nuclei into an unsuspecting Asian Elephant sounds safe to me ��what could happen?�

Meanwhile,�I lay awake�and�imagine receiving (or not receiving) a baby Woolly Mammoth as a gift.�

October 27, 2012
I’ve Never Been To Paris

But I�did�take French in high school so I know all about magnetephones, l’autobus, et la lunettes pour Luc.

For the foreseeable future, I will stay within a 30 mile radius of the Zeichen Press headquarters and dream of faraway lands.Feeling the need for a Field Trip, I went to the Other Side Of Minneapolis and visited�Rex Mills. I walked through the front door, broke the tenth commandment,�(You shall not covet�- geez, get your mind out of the gutter)�pretended I had something in my eye, snapped some photos, threw a drink in the owner’s face, stole five pounds of ink, and left.That man in the photograph is not the owner � Rex Mills has�Press Operators.

I will kidnap him as soon as my taser gun arrives in the mail.

October 21, 2012
But Wait, There’s More!

Bears have it best � fattening up and slipping into their Wintertime coma. I sit here, like a fool, planning my Wintertime Wardrobe � if I never had to shower, I would wear my neck to ankle long-underwear uninterrupted.

I have Faith that Winter will eventually turn to Spring.

In Spring, I will tear off my layers of long-underwear. I will bury my Smartwool in the backyard. I will shun my calf-length coat like an old boyfriend.�(I can’t believe I was with YOU!!)

In Spring, kids graduate from educational institutions. And because I am a Giver, I give you these:�New graduation cards.�Don’t be like, “Why are you thinking about graduation in October?”

Just accept the greeting card calendar. ACCEPT IT.

October 15, 2012
MakeReady-Or-Not

How To Play:

Witch

��Using a neighborhood approved selection method (engine, engine #9 � bubblegum, bubblegum in a dish, etc.) select�The Witch.

��Use the same method to select a�Guinea Pig.

��The remaining players are�Runners.

� The Witch�leads The Guinea Pig�away. (This should be terrifying.) The Witch hides�The Guinea Pig��not on the garage roof. (This might be tempting. Don’t do it.)

� The Witch�gives (verbally) a list of tasks to�The Guinea Pig ��things like:�A)�Run around the house three times singing�The Happy Birthday Song.�B)�Dig a hole, bury one June Bug in it.�C)�Fill a hat with decorative rocks from the neighbor’s garden, etc.

��At this point,�The Witch�must call out “ready-or-not!” from wherever he/she is waiting/hiding.

��The “tasks” given to the�The Guinea Pig�are meant to lure the�Runners�off their safe-base and into the waiting/hiding clutches of�The Witch�while searching for the hidden�Guinea Pig.

��When/if any�Runners�are caught by�The Witch,�he or she�turns them into�Another Guinea Pig.�Meaning: They are hidden and given a�new�list of tasks for�The Runners�to complete.

��When tasks are completed for a particular�Pig,�a�Runner�must free them by tagging.�The Guinea Pig�must run to the safe-base without being caught by�The Witch.

��If�The Runners�successfully�free�The Guinea Pig(s),�they win the game.

� If�The Witch�catches all of�The Runners, she/he wins the game.

* If someone wets their pants during course of play, a “time-out” should be called and fresh pants should replace wet pants.

————-

In a bold (not really) and unprecedented (true) move, Zeichen Press will be offereing box sets of greeting cards that are�not�letterpress printed.

Hold your applause until the end.

We call this our�Makeready Collection.

Why?

Letterpress printers (like us) need to test placement, packing, and color when printing something new. The same old piece of paper is printed on over and over again, resulting in an odd (and might I add, paranormal?) mishmash of goodness.

Our�Makeready Collection�imitates this letterpress printing practice using a computer and�some other kind of printing. (Offset)

Here are the three designs: (Available for The New Year)

October 13, 2012
Your Marriage vs. The Zombie Apocalypse

I’m not a lawyer or a scientist but I understand the importance of writing marital vows that contain language relating to soulless corpses.

I know it’s not�Zombie Season�because the weather is cooler and I know the weather is cooler because the maggots in the garbage bin magically disappeared. The rash of zombie activity this Summer has inspired me to rewrite my vows � I simply cannot have my husband strip naked and eat my face on the turnpike.

Give this card to newlyweds or oldyweds:

October 7, 2012