Zeichen Press – Page 25 – Design & Letterpress for the people.

GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009

Leather and Milk and Meat

Every few weeks�Paper Source�orders the same poopy cards from us.This makes us happy because there is no faster way to evangelize than through a chain of shops that snakes its way through the country.

Our message?�

Isn’t it obvious by now? Spread (our idea of) letterpress goodness and joy like spackle into every dark crevice on this planet.

No big deal.

This card:has nothing to do with fecal matter and so we were surprised (and delighted) to see it on our latest Paper Source order.

Perhaps the following dream was a premonition?:

There were no toilets�� but there was a shower scene. The light over the C&Phad become a shower head and I had become naked. I prayed that nobody would walk through (why didn’t I just lock it?) the shop door while I took my unnecessary (and might I add: gratuitous?) shower next to my printing press.

But someone�did�walk in.

I guess his name is Vincent Schiavelli. He was hiding behind the Heidelbergwith his cow. He wasn’t smiling. I woke up.

The End

August 5, 2012
We want to be more than just friends with: Yankee Ingenuity (Chatham)

Yankee Ingenuity�-> 525 Main Chatham, MA 02633

ANOTHER profile in that special series dedicated to bringing our readers biased reviews of shops that carry our goods.

I love a Main Street.

Someday, I will criss-cross this great nation in my (fictional) pick-up with my (fictional) Pocket Pomeranian and my (fictional)) beat-up Polaroid � snapping photos, capturing the quirkiness, the uniqueness, of each Main Street. These will make a great coffee-table book. A companion to my (fictional)�Public Bathrooms Across America�Book.

The Queen of Main Streets is in Chatham, Massachusetts. Cape Cod. New England’s Main Streets look like movie sets and Chatham’s Main Street is so adorable it should be wrapped in a blanket and burped.

Yankee Ingenuity�carries Zeichen Press cards, so it seemed polite to pay them a visit.(Notice my friend,�Andy. Notice his t-shirt.)

Once inside, my Attention Deficit Disorder became acute and I put on my horse blinders.

I made my way to the counter and had a nice chat with the owner � she told me that her husband (an amputee) LOVES:I bet because of the tricorn hat.

There were so many delightful treasures � here are a few that jumped out at me:

I would like a set of eight.

A shark puppet would help me work through my fears.

These little banks would help me save for my criss-crossing America road-trip.

That was fun. I mean, that was hard work.�Do I have to hate something to write it off as a business expense?

July 28, 2012
Unseasoned Traveler

There were three things needed for airplane travel with a group of (Shea) children (in the 1970’s):

1) Hubba Bubba

2) Mad Magazine

3) Air Sickness Bags

I don’t think there was ever a flight that didn’t involve one (or more) of us vomiting. Because of this, we quickly located our air-sickness bags in the front seat pockets before seat belts were even fastened.

My parents pretended they didn’t know us.

It was shameful (and a relief) to hand your vomit-filled bag to the stewardess. In those days, the airline logo was proudly emblazoned on each bag.�But no more.�Today, the bag is white! Who wants to throw-up in a white bag?

Not me.

I designed a bag that I can’t wait to get in front of the bigwigs at SunCountry. They’ll love it.

Our #1 Fan�just joined us on The Capeand I’m so glad he’s not a serial killer. He’ll be here for a few days and then we’ll have to say goodbye. I really, really hate saying goodbye. I hate it so much, I made a card:

July 20, 2012
Shaaawwwp Chedahhh

Well, here I am, back on The Cape for some Rest & Relaxation. Sharks are the big news out here

(sorry,�Andy) so I sent the kids right out into the ocean.I told them that we need to make clam chowder and clams don’t clam themselves � so get to work.

I believe the following card captures the feeling of every citizen on our planet:Why would I send that card/who would want to receive a card like that?

Um, I don’t know your friends and I’m guessing we all have at least one unabomber in our lives.

July 14, 2012
Is This Party Time?

If Zeichen Press were a train, Jen would be the rails. She keeps the train going smoothly down the track, she keeps it from careening off �� plowing into innocent townspeople. This analogy makes me the conductor � sweaty, with a cheek full of chewing tobacky and a headful of dreams.

Every Summer, Jen dumps her two boys off at Camp � she makes a thorough list.

But this year was going to be extra-special! SHE was going to dump the boys and hop on a plane for her�very own vacation.�I’m sure�her�list was thorough and her suitcase was packed perfectly. I’m sure she left nothing out and measured all liquids to meet TSA requirements.

She forgot one thing:

But this year was going to be extra-special! SHE was going to dump the boys and hop on a plane for her�very own vacation.�I’m sure�her�list was thorough and her suitcase was packed perfectly. I’m sure she left nothing out and measured all liquids to meet TSA requirements.

She forgot one thing:

July 10, 2012
iFran 1.0

Twice a year Zeichen Press releases a batch of new cards. Twice a year Jen and I hold a top-secret meeting in the Zeichen Press Headquarters and discuss which cards should be included in the release. Decisions are made, tears are shed, hair is pulled.

Printing took place this week and, luckily, the temperature hovered around 97�.�Jen loves printing in a sauna.�I stayed in the shop while she printed, it was an act of solidarity and I’m sure it did not go unnoticed. I sat on one of the metal stools because I wanted to experience what it was like to sit on a stove-top.

There are more top-secret meetings/fist-fights during the printing process. We need to decide which color paper to print the card on and (hold onto your hats) which color envelope to pair with the card.

Should it be a Green Apple envelope or a Berrylicious envelope?? These are tough decisions but we have to make them.

And don’t think that you could just do what we do, it takes nerves of steel and hearts of gold.

Here are the new cards: These are so amazing, they may melt your faces:

July 6, 2012
Not Writing a Card About a Seahorse

Nothing against seahorses � I’ll get around to writing about them one of these days.�But for now,�here is a card about a Victorian mermaid.

I think it could be used as a thank-you note? I don’t know… you will have to make that decision.�These mermaids were less common than the typical topless mermaids.

June 29, 2012
Pssst: This is a Secret

While filling out the application for a�small business grant from Chase and Living Social, something occurred to me:

Zeichen Press Headquarters is located exactly behind my house in a building some might call a “garage.”�There. I’ve said it.�I feel so much better.�

It is 360 square feet of letterpress goodness. It is 10 tons of letterpress finery. BUT, IF we got that grant�(would it be in the form of a giant, novelty cheque? I will accept nothing less.)�we could expand … We could punch another hole in the leather belt of our business!�We’d be that much closer to�World Dominance.

We are in over 500 shops around the world. We have dozens of reps. We have distributors in New Zealand, Australia, and the United Kingdom. BUT, what if we were able to operate from a larger venue? … What if we could hire a big, hairy man to operate our presses?

Step 1) Go to�missionsmallbusiness.com�and click ‘Log In & Support’ and log in using Facebook.

Step 2) Type “Zeichen Press” in the search field.

Step 3) Click on the blue Vote button next to our business name.

Step 4) Weep, openly.

We need 250 votes (what?! That’s all??) to be CONSIDERED for the grant. How much is the grant?

$250,000.

Or whatever.

NO BIG DEAL.

Please vote � I’ve been starving myself so I would take up less space in the shop.�I’m so hungry.

June 25, 2012
Well, It’s You Girl

There was a canopy bed in my bf’s bedroom with a Holly Hobby theme. There was a room covered in pink carpeting,�but not entirely covered in pink carpeting�� one wall featured a mural of a day-glo leopard � when the “black light” came on, it was party-time. There were, at least, four fireplaces � a bronze peacock guarded one of them. In that room, there was an off-limits record collection. Ziggy Stardust confused and intrigued me. An indoor pool in the basement?�Yes.�Sauna?�Check.

This was the Mary Tyler Moore house, circa 1980.�AKA: Heaven.

You know,�Mary Tyler Moore?! Once�Laura Petrie, reborn as�herself�and the star of her very own situation comedy set in my fair city?I haven’t been back to the MTM House since my friend’s family moved out, BUT one of my spies was just there (it’s�on the market�for a cool $3,620,000) and saw our Room and Board prints hanging on two walls. Now, I know: Not as cool as a day-glo leopard mural, but as Miley Cyrus would say, “still pretty cool.”

June 21, 2012
The Dream of the Nineties

The Zeichen Press shop has a concrete slab for a floor and this � magically � keeps the room from feeling like a sauna until mid-July. Surrounded by all things letterpress, the air thick with a healthy wi-fi signal, and the temperature hovering around a tolerable�, I streamed some�Netflix.

And while watching reruns of�Portlandia, I bumped into this:Powell’s Books.

I paused.

Could it be? Yes, it is!�That little bookstore carries Zeichen Press cards!

We’re famous-ish!

June 20, 2012