Zeichen Press – Page 26 – Design & Letterpress for the people.

GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009

Nightmare/Retreat

I’ve been told that it’s important to take a break � get in the car, hop on a plane, inject yourself with propofol � whatever it takes. I love free advice � remember when everyone told me to get my cat fixed? She�did�die but I hate dwelling on details.

Anyway, I decided to take that break…

Step one was important and involved shaving the dog.

This took about two hours because she insists on wearing the wig.

Step two involved tuna-salad.�That’s self-explanatory.

And step three was spent poring over maps. This step was critical because, for some reason, I would be the person driving the car.�“WHAT?!”�you say. And rightly so.

Yes, for two and a half hours, my passengers/prisoners sat with clenched jaws, praying for safe passage or a quick, painless death.

Praise the Lord, prayers were answered, tuna salad was consumed, ticks were pulled, and screens were repaired.

It was only 24 hours, but it felt longer. If someone you love is diagnosed with a terminal illness and wants to make their life feel like it’s dragging on and on, send them to a place without flushing toilets � a place where you are forced to haul your own water to pour into the toilet bowl so the toilet will (magically) flush.

The drive home was terrifying and I gripped the steering wheel like a scrap of wood floating by a freshly wrecked ship. If the other drivers on 35W only knew my fear, they would have given me my own lane and maybe a police escort.

June 14, 2012
Free-Range Franimals

Off-key Christmas carols float dreamily through the Summer air, the ice-cream truck trolls for kids using low-fi audio technology. Water-balloons are filled, teams are picked (bubble gum, bubble gum, in a dish, how many pieces do you wish?) but distractions are everywhere and soon talk turns from who is on which team to pretend lands filled with orphaned children. Poor, parentless children, left to cobble together meals from mint leaves and wild rhubarb.

Summertime, and the children and animals are off-leash � days are filled with sprinklers, wet bathing suits, hot dogs burned on the grill, and day dreaming.

Here’s a new card:

June 9, 2012
Freaktastic.

They were born not as two, but one. Cut from the belly of a woman who was hardly human. Her womb, an experimental lab � a petri dish, an incubator of life not fit for earthly habitation. But life, still.�

Strange!

No, not strange:

June 5, 2012
Gratitude & Regret

Like�Bread & Pickle�(LOVE their lattes) but it serves turkey chowder in an air-sickness bag.�

Life is full of gratitude and regret. Both should be acknowledged.�Hopefully via a Zeichen Press card.�I am sure that if we all thoroughly examined our consciences, we would discover a whole room of regret. That room would be furnished with a urine-stained futon, a musty trunk, and an ash tray.�That’s sad!

CONVERSELY, the gratitude room is full of Daylilies and cookie jars.

Here are some cards for both occasions:�And don’t act like you don’t need both cards.

We still love you.

June 1, 2012
Speaking of Snakes

There was a pet store in my neighborhood�(Petcetera)�that had all kinds of fascinating creatures. The best creature was a full-size (5 feet, from snout to tip of tail) alligator in a steel tub. The tub had a makeshift screen cover so that the alligator couldn’t escape.

A screen cover.�

So the ALLIGATOR couldn’t escape.

I think it was drugged anyway � it just laid there, blinking it’s beautiful eyes.

Of course there were snakes, and I don’t know much about snakes, but what I�do�know is pretty scientifically accurate.�When snakes speak, they drag out their s’s.�They’re usually pretty shy but if you give one a frozen mouse they are your friend for at least 5 seconds.

May 30, 2012
Wanted: Design Pimp

It was a fat PVC pipe, coated in Crisco, pitched at a 25� angle and suspended over a pit filled with filthy water. A $5 bill was clipped to the high end and my job was to shimmy my way to it.�(Why am I always shimmying poles?)�With my glasses pushed tight to my face, my stringy blonde hair moved back and forth as I slid myself toward my goal. I wore my lucky shorts � Granny Smith green with pink piping � and “my 4th of July” shirt � red and blue striped off-brand Izod.

A crowd gathered.

I wanted that $5 and the glory that came with it. With that $5, I could buy enough candy to satisfy my aching sweet tooth and with that glory came a lifetime of bragging rights.�“The greased pole in the Hollow in Barnstable? Yeah, I did that.”

I entered a competition today. This one does not involve poles, pits, or Crisco. It does involve money and Jen and I have both agreed that we will do (almost) anything for money.

Uncommon Goods�invited us to submit designs for an iPhone case and after slathering myself in Crisco, I submitted some designs. I know you’ve�seen these before. I’m really into recycling.

May 26, 2012
Hang Your Skirt On The Flagpole Day

I know that Native Americans can anticipate the change of seasons by paying close attention to the subtle signs in nature.�I’ve been doing that too.�

Sign number one was seeing a rat splattered on the street in front of my house. When the rats crawl out of the sewers it means we are in for a serious drought. Or that I need to move.

Sign number two was seeing a man peeing on the side of my garage. When a man pees on the side of your garage it means that I need to move.

Okay, the school year is fizzling out like a dud of a firecracker and that’s good because I’ve seen those mangled hands and it is difficult to fill in those little SAT bubbles with a nub-hand.

Once Upon A Time,�I made the difficult transition from Catholic Grade School to Catholic High School � this meant going from blue and green plaid skirts to brown and gray plaid skirts. THIS meant that I�had to�inch my way up the school’s flagpole and fly my skirt like a flag.

Just like Hayley Mills (in�The Trouble With Angels!) sans cigarette.

It’s not too late to send your favorite graduate from the Class of 2012 a Zeichen Press card stuffed with money!� (You’re welcome, graduates.)

May 23, 2012
Heavy Metal Type

One fully loaded�California Job Case�weighs as much as I do and�I have spent the week proving this.

We are in the process of rearranging the shop and I am in the process of atoning for my sins via physical labor ��my hair shirt is at the cleaners and flip-flops don’t hold small rocks like Uggs.

Here’s how it works: I carefully slide one 100 lb case out of the cabinet�and onto the floor.

And then I do that, like, 60 more times.

If I realize there is a case of type I need on the bottom of the pile, I simply pick up each and every case on top of that case and create�another�pile on the floor.

At some point, intern(s) get involved.Their apprenticeship is very old-school: They sort type/hate me. That’s how they used to do it in the good ol’ days, I’m just trying to keep tradition alive.

They’ll thank me later.

May 18, 2012
Happy Mother’s Day! -AND- Some Other Tidbits

The Craftstravaganza is o-v-e-r. And in case you missed it, Jen gave a stirring performance as Janet Jackson circa 1989 – here’s a photo I took at the event,�right before she threw down her cardboard and got totally into it.�

That was really something.

Also, and I don’t know why, I made this card after the show:Happy Mother’s Day, all you mothers!!

May 13, 2012
Craftstravaganza 2012 + Mother’s Day 2012 = Breakin’ 2: Electric Boogaloo

Jen has already packed up her cardboard for our big breakdancing number � that is our “workshop” for the Craftstravaganza on Saturday at the MN State Fairgrounds.

I sewed costumes (Jen will be dressed as Janet Jackson : Rhythm Nation 1814 and I will be a butterfly). Other workshops include weavers weaving, making t-shirt necklaces, food jewelry, and yarn bombing.�The yarn bombing sounds dangerous.

There will be�nearly 150 vendors, so if you can’t find a Mother’s Day gift on Saturday, I can only assume you hate your mom.

May 10, 2012