Zeichen Press – Page 29 – Design & Letterpress for the people.

Wherein the dog wears a wig for Room and Board and Jen pies type

Yes, well… As you can see, the dog was ready to meet with Room and Board today. We fought over the wig but there’s just no talking to her. I don’t even think the wig looks that great �- her fur is a totally different color.

Whenever Room and Board stops out to visit, Jen dumps a case of type onto another case of type. I think it’s a waste of time but Jen loves wasting time – I have to be like,�“Jen, quit wasting time.”

Oh, well – the meeting went great (I think they think we’re strange. Maybe the wig�was�too much??) They told us to make some more�alphabet press-type prints.

That’s what they call those. I call them tickets to Cape Cod but that’s none of your business.

May 12, 2010
What DOESN’T a “Long Men’s Wig” have to do with letterpress?

The creepy severed head would not discourage us from our very important purchase.�The wig�will play a small, but pivotal, role in our upcoming film (tentatively titled,�Your CPR Hurts My Chest).

May 8, 2010
(Edina) Minnesota! Where the Booze Drips Freely From the Trees

Right? We met with half of the�“Jelly Shot Test Kitchen”�AND if you don’t know what I’m talking about -�you soon will.�These Edina�ladies (why did I italicize that?)�answered a pretty serious question:�“What would a jell-o shot look like if it grew up?”�

Here’s the answer:

A Jelly Shot Test Kitchen “cookbook” (cookbook?) is in the works and they have come to Zeichen Press to help create some buzz. I wonder if it’s because�they caught wind of our professionalism.�Probably.

May 6, 2010
Craft+Extravaganza=Craftstravaganza

Does Geek+Spectacular=Geektacular? I was never good at math but I DO know that the State Fairgrounds are going to be�wall-to-wall geeks tomorrow. Jen and I will be there handing out love-letters and hugs to all of our loyal customers.

We went there tonight to set up. This baby has been following Jen around for, like, two years:

May 1, 2010
OH, I get it! PR is like stalking!

Creative, elaborate, polite (but persistent) stalking! Nothing against the�creative�stalkers out there. You know who you are.�Please don’t start re-stalking me.

I sent out the press package for Tanek today, it contained everything but a pan of brownies and a lock of my hair.

I hope�Neal St. Anthony�likes kittens.

Did I hand set that type?

Yes.

April 29, 2010
email is so 2009

I love getting a letter in the mail – and getting a package in the mail is like finding money under your pillow. Or discovering a coin in a freshly gutted fish.

Reading�my�email goes like this:�delete, delete, delete, delete, delete, delete, delete, delete, delete, �delete, delete, delete, delete, delete, delete… oh, that’s important… delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete.�

As you know,�Zeichen Press is handling all things that fall into the realm of communications for�Tanek Inc.�This job is usually less messy than gutting a fish but just as satisfying. Contacting reporters is part of the job and we realized that doing so via email might just be a little bit like whispering to your date across a crowded room. Not that we have dates. Or are ever invited to rooms that are crowded.

Here is the first part of a press package going out to local reporters. (Neal St. Anthony, you lucky devil!)

(Here’s a story:�Ken Piper�of Tanek was the head designer for the brand-new KMOJ station in North Minneapolis. That’s right: North Minneapolis. Watch out, South Minneapolis – the Northside is picking up steam!)

April 26, 2010

All Apologies

Wouldn’t it be great if there was a single greeting card that could wrap up your feelings of culpability completely? Sometimes�saying�your sorry just doesn’t seem like enough. Sure, you could�show�the offended party your remorse, but that can take up a lot of time (and energy!). I’ve put a sizable amount of thought into this issue and believe I’ve come up with a solution that will satisfy both parties.

I give you, The Apology Card:

March 11, 2012
CRIKEY

At my ballroom dancing school, I was a hesitant, awkward girl. I wore glasses and oversized t-shirts.

My papa, and my entire Spanish gypsy family, were skilled in the ways of dance but it was hard for me to incorporate my roots into ballroom dancing.

How did I do it?�As luck would have it, the handsome star of our dance school agreed to start practicing with me. Pretty soon he was wearing a matador jacket and I didn’t even need my glasses.

Speaking of Australia!�Zeichen Press just got an�Australian distributor!

March 8, 2012
Clich�s and Slogans

Are non-Western cultures conversations peppered with trite, colloquial sayings?

Like, in�Kapushi, Zambia (population: 26 people per mile) ��does one friend say to another�(in�Kaonde)�upon receiving news that their baby was trampled by antelope,�“Everything happens for a reason”?�

These condensed and optimistic phrases are woven into our chats and unless you are a hermit or deaf, we are all guaranteed to hear at least one per day.

March 7, 2012
Man Up

Sometimes a man’s manliness must be recognized.�Manly�is a term often reserved for a lumberjack, firefighter, or bounty-hunter. A narrow and unfortunate caricature. Why not a goatherd? Or glass-blower? Or gemologist?

Anyman*�that strides confidently into their chosen arena (office, field, arcade, classroom, rubber raft, bowling alley, butcher shop, grist mill) and�owns it�is, in my opinion,�a beast.

Give them this small token: (They will grunt, nod, excuse themselves, and go into the bathroom to shed a single tear.)

*Did I make that up?

March 4, 2012
I Don’t Understand You

I’m talking about leap day.�Don’t even bother trying to explain it to me, I don’t actually care. The important thing is that I milked one more day out of this prudish month.

Zeichen Press would be nothing without self-imposed deadlines (and cake) and our card-release was set for March 1.

It was a real pressure-cooker situation around here � and because I don’t have enough intensity in my life, I locked myself in the linen closet and reenacted Apollo 13’s return journey. Just me, my laptop, both cats, and toilet paper tubes. We got home safely, God Bless America.

Anyway, we can thank the ground crew (Kim & Fred) for jury-rigging up product photos:

March 1, 2012
Mister Eat All The Things OR Three Acres And A Cow

There once was a Frenchman that could, and would, eat large objects. He ate them bit by bit and was able to digest bicycles, televisions, shopping carts, chandeliers, and even an airplane. This took patience and, reportedly, gallons of mineral oil.

Bit by bit.

This wasn’t some sort of performance art piece � he never meant for it to be a metaphor.

But he ate a plane.

Such deliberateness! I like to imagine that he carefully considered each piece as he pried it off and swallowed it.

Mister Eat All The Things�(Monsieur Mangetout) could be an�inspiring mascot for an�economic philosophy.

I’ve been told that a printing press in the shop is just as good as three acres and a cow.�We’ll see. WE’LL SEE.

Anyway, I made this card for the president of�The Society of Distributism�because he has a fancy book signing coming up � 150 lucky people will receive the card. Oh, and a signed book.

February 26, 2012
Using Big Words

The Epilepsy Foundation�needed a new look for their fleet of trucks and�The Carney Group�contacted me (via telepathy) to see if my brain was available to think of ideas.�I’m not just a brain. Geez.

I rescheduled my ice-pick lobotomy and put on my thinking cap.

What if the trucks were bright red and had big white letters with a line like, THIS TRUCK CONTAINS TWO TONS OF HOPE??

Yes?

Okay.

February 19, 2012
American Psychiatric Association Adds Clown Phobia to list of Disorders: Clown Uprising Imminent

Do I have to write the script myself?�The script that tells the tale of an experiment gone horribly wrong � a pharmaceutical company hot on the heals of developing a drug that ends all pain and suffering forever??

The drug, nicknamed “Bozo” does so well in animal testing… So well, in fact, it is released to the general population of prison inmates.

Death row no longer feels like a death sentence, cold concrete cells feel like a day spa, “relationships” feel special.

Until… The unexpected “side effects” begin to develop… Oh, it’s too sick. Just imagine a zombie movie but replace the zombies with clowns.

Here’s a birthday card:

February 16, 2012
When Good Kittens Go Bad

Some kittens are sociopathic � everyone knows that. Do not be fooled by their charm! Beneath that furry, purring coat lies a circuit board of complex manipulation.

I’ve heard some successful rehabilitation stories but if you, or someone you know, lives with one of these creatures, it might be better to abandon it on the side of a highway.

February 12, 2012
Mawkish

[maw-kish] adjective�sentimental in a feeble or sickly way�� archaic�having a faint sickly flavor : the mawkish smell of warm beer

I don’t think I understand the definition. Or, maybe I do. Aren’t a lot of greeting cards mawkish?

Who would give that card? Wait, who�made�that card? Probably a very nice person. A person who loves hearts and roses and rhymes and sparkles.

I tried to make a mawkish card.�That’s�Hugh Beaumont,�the kindly father from�Leave it to Beaver.Hugh hated that he was typecast and later opened a Christmas tree farm in Grand Rapids, Minnesota. I don’t think he opened the Christmas tree farm because he hated that he was typecast. But I don’t know – he was obviously a complicated man.

February 9, 2012