Zeichen Press – Page 32 – Design & Letterpress for the people.

Hello, my name is

Remember when�I talked about my naming skills?�No?�That’s okay, I barely remember it myself.�Anyway,�I did a project with�The Carney Group�- I named a product that debuted at the�2011 MacWorld Expo�to much adulation. Wait, that’s a pretty strong word. To much�curiosity.�They made the Top 3 Happening Booths but I think that had more to do with the bearded�CodeWeavers�COO dressing as Cher (I think that’s Cher?? Yucky!)

than the name I chose for the product – which was, by the way:�Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.

So brilliant.

David Pogue of the�New York Times�called it “hilarious” and one of the most creative pitches he’d seen all year.

I wonder if he meant�last year�because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most�disturbing�pitches he’d seen.

I wrote a lot of funny lines and made some cool logos

BUT all of my creative was for naught.

For naught.

They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video�I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name.�Close the blinds and turn on the projector, here’s IMPERSONATOR:

January 31, 2011
Working in the Bathtub

I love the ladies of the�Jelly Shot Test Kitchen. And when I say I�love�them it means I�love�that they trust us. Trust us to create business cards�of the future.�We’re not sure how lasers work but we all saw Superman II.

These days, lasers are used for more than just pulverizing concrete. And I can prove it:

The latest project for JSTK has nothing to do with lasers. Or letterpress -�don’t they know we do LETTERPRESS??��They asked us to create some instructional films.

Naturally, I cleaned my bathtub and got to work:

Here’s what I made:

January 9, 2011
Goodbye 2010

2010 has a short driveway and as we backed down it we (I) felt wistful. It seems like only last year we were�freezing in Brainerd. Here we are again, eating thick-cut bacon and praying for the strength to survive round after round of Name That Tune. I don’t believe in New Year’s Resolutions because the prisons are overcrowded as it is and also because the world isn’t ready for my style of leadership. (Deer-in-the-headlights.)

This was a big year for Zeichen Press – and as I sit in my Fiberglass Insulated Cell, I feel gratitude. I also feel greasy from all of the bacon, but like the sparrow, I will take a sand-bath to freshen up when the time is right. A new website,�a fleet of reps,�prints in Room & Board, the dog’s wig:

Who wouldn’t be grateful? I believe Jen and I are coming up on The Five Year Anniversary of Our Zeichen Press Partnership – we will celebrate by not murdering each other in cold blood.

Don’t worry, we’ll send out Save-The-Date cards.

January 1, 2011
Magic Birthday

Aunt Clare –>

In other words, it’s her�Magic Birthday! �The�Orange Five print was created especially for her:

It’s pretty tasty and she may try to lick the ink but I can’t be responsible for that. Just like I can’t be responsible for anything I did from 1985 – 1995.

December 29, 2010
Are we there yet?

Christmas is just around the corner and that can only mean one (or more) thing(s): The shop is closed and the kitchen is open.

ALSO, it means that the children and animals are underfoot (more than usual) because of the 5 foot snowdrifts blocking the exits.

But don’t worry if you haven’t sent (or bought) your Christmas cards, yet! We (Jen and I, mostly Jen) are here to hold your hand straight through this blustery season! Did you know that (legally) you can send “Christmas” cards until January 6? THAT, is the official end of the Christmas Season because that’s when the Wise Men hauled it to the manger.

*Playmobile dramatization.

I used to mark the end of the Christmas Season by my son’s birthday (February 7). That day meant it was time to shove the Christmas tree out the second story window before the arrival of the birthday party guests.�Now�the tree stays until it becomes a fire hazard, and not a moment longer.�So responsible!

So, speaking of an Epiphany: Don’t waste another minute reading this scatology! Go and buy some�Seasonal Cards!

December 22, 2010
Snow on Snow on Snow

Ummmmmmmmmm… it’s, like, snowing.

We tried to venture out in it today but then we saw this:

And this:

That’s a snow plow in a ditch on the side of the highway.

Now we’re doing our Christmas shopping sans danger from our�computer�-�you can too!

December 11, 2010

Every Couple Wants Their Own Postmark

I won’t try to fight it – and why should I?

My youngest sister�

(why is she so angry all the time??) is getting married this weekend and I designed/Jen printed some invitations for the blessed event.

The event will be very celebrity-heavy. By “celebrity” I mean “family.” It will be full of family. You can crash the wedding if you want – but no pictures. Just kidding. Take pictures – I can’t stop you.

July 12, 2011
Kitchen Photo Shoot And a Guest Appearance

Pat Carney�stumbled into our dimension on Friday for the�Gute�photo shoot.

Edmund�made latte after latte while�Loretta�babbled in the background. We think she was talking about Pam the kitten/her prisoner. Anyway, I had to punch Pat in the face to get one latte away from him for a prop. He took it like a man. Except for the tears.

June 5, 2011
METRO home found us!

It was only a matter of time because we were standing outside their office.

METRO home�is a new�special�section in�METRO. The cover of this months issue is intriguing and frightening. It might be a photograph of a bedroom/torture chamber.�What’s behind those curtains?Yikes! This room comes with shackles and nightmares.

Urban Living Manifesto�sounds really serious. Do people really take themselves that seriously?? Two words for them:�settle. down.

Oh, but here’s something cheerful -�it’s about Zeichen Press:
Those Room & Board prints were sure worth all of the sweat I dripped on them last Summer!

May 4, 2011
Goodbye Craftstravaganza 2011

I was right in the middle of a dream where both of my eyeballs were, curiously, weeping blood. This was, of course, followed by an intense search for a public toilet and, AS USUAL, the only available toilet was in a high-traffic area of the Southdale Mall.

Thank God Jen called and woke me up. But not before I reluctantly�(why do I always do it??)�sat my bare bottom on the toilet.

If I’ve learned anything in my life it is how to be wrenched from a sound sleep and into a car in under 5 minutes.

It’s not pretty but neither is childbirth.

Jen and I stopped for our traditional latte at the�May Day Cafe�and then it was onward to the State Fairgrounds. The Fine Arts Building was our cold and unwelcoming host, its huge doors left open to remind us that April can be just as cold as November.

I’m sure the whole building was full of crafty-goodness but unless tables were set up on the way to the bathroom, I wasn’t going to see them. For eight hours, I did observe the folks running the�Burlesque of North America�table. They are screen printers – a craft that I have always had a crush on. Anyway, despite the sweetness of their prints, they were just as freezing as us.

Poor thing!

Our big experiment for this year’s fair involved a QR code

that led to our latest�Watch and Share�card.

It was successful. If you measure success in terms of wishes and smiles. Which I do.

May 1, 2011
WATCHandSHAREcards

Dynamite magazine�was full of hard-hitting news for kids growing up in the 1970’s.

But the best part of the magazine were the centerfolds. I wanted the�Hang in There!�poster so bad. It would have looked sweet on my closet door – right next to my Jackson 5 poster.

Struck by nostalgia and surrounded by (more) kittens, I took it upon myself to recreate the magic moment of the earnest kitten:When I was all done forcing the kittens to perform adorable stunts, it was time to make�videos of people reading Zeichen Press cards.

Let me explain:�Beneath various cards in our�online shop, there will be a link to a video of someone (it could be you!) reading the card aloud.�Why?�Because even�the lazy and the ne’er do wells have a right to Zeichen Press cards.

April 2, 2011
A Grateful Robot and a Ladies Night Out

My grandma kept a drawer-full of greeting cards in her buffet. An entire drawer, devoted to spontaneous correspondence!

What a woman.

She also�kept plastic on her sofa and carpet on her kitchen floor. She really wanted to protect her furniture and linoleum.

The Thank-You Note is a classic greeting card and should be the foundation of any collection. Receiving a thank-you note in the mail is a little bit like finding money in last Winter’s coat or a good hat in a snowbank.

Let’s write one together!

First,�choose a card:Now on to the writing… We’ll break it down into 5 easy steps:

1) Begin with a greeting:�Dear Aunt Shirley,

She loves to hear her name because cats can’t talk.

2) This is the meat of the note and notice there is no appetizer. This is a “note” not a letter. Cut right to it:�Thank you so much for the medical marijuana!�If the gift from Aunt Shirley was cash,�do not mention it.�Speak instead of her “generosity.”�Thank you for your generosity!

3) Say a little bit about how you use or will use the gift:�I smoke it everyday!

4) Mention the last time you saw Aunt Shirley and hint at a future meeting:�It was lovely to see you at Uncle Bob’s funeral, I hope to see you again before your funeral!

5) And scene:�Love, Fran

Oh, and here’s another card that will be added to the line:

February 22, 2011
Franstravaganza Part II

“It is finished.” She gasped as she crumpled to the cold, concrete. It was, by all accounts, glorious. The work would outlast the artist and elevate the art form to new and dizzying heights.�

But she, exhausted and covered in ink, was oblivious. To her, this was nothing more than an exercise. A functional and fleeting piece, it would be handled roughly and discarded by Springtime.

Um, so, that poster for�Craftsravaganza�is, like, done:

February 14, 2011
Franstravaganza!

There are a couple of things going on around here:

1) Our fax machine is spitting out orders faster than we (jen) can fill them.

2) We (I) are (am) making the poster for this year’s�Craftstravanganza.

Just to make my load fair, I listen to a recording of screaming children while I work.

I think it really shows:

Today, I will put ink on that – it will be so spectacular there won’t be a dry eye in the room. (I’ll be the only one in the room.)

February 13, 2011
Hello, my name is

Remember when�I talked about my naming skills?�No?�That’s okay, I barely remember it myself.�Anyway,�I did a project with�The Carney Group�- I named a product that debuted at the�2011 MacWorld Expo�to much adulation. Wait, that’s a pretty strong word. To much�curiosity.�They made the Top 3 Happening Booths but I think that had more to do with the bearded�CodeWeavers�COO dressing as Cher (I think that’s Cher?? Yucky!)

than the name I chose for the product – which was, by the way:�Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.

So brilliant.

David Pogue of the�New York Times�called it “hilarious” and one of the most creative pitches he’d seen all year.

I wonder if he meant�last year�because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most�disturbing�pitches he’d seen.

I wrote a lot of funny lines and made some cool logos

BUT all of my creative was for naught.

For naught.

They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video�I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name.�Close the blinds and turn on the projector, here’s IMPERSONATOR:

January 31, 2011
Working in the Bathtub

I love the ladies of the�Jelly Shot Test Kitchen. And when I say I�love�them it means I�love�that they trust us. Trust us to create business cards�of the future.�We’re not sure how lasers work but we all saw Superman II.

These days, lasers are used for more than just pulverizing concrete. And I can prove it:

The latest project for JSTK has nothing to do with lasers. Or letterpress -�don’t they know we do LETTERPRESS??��They asked us to create some instructional films.

Naturally, I cleaned my bathtub and got to work:

Here’s what I made:

January 9, 2011