Zeichen Press – Page 30 – Design & Letterpress for the people.

Hello, my name is

Remember when�I talked about my naming skills?�No?�That’s okay, I barely remember it myself.�Anyway,�I did a project with�The Carney Group�- I named a product that debuted at the�2011 MacWorld Expo�to much adulation. Wait, that’s a pretty strong word. To much�curiosity.�They made the Top 3 Happening Booths but I think that had more to do with the bearded�CodeWeavers�COO dressing as Cher (I think that’s Cher?? Yucky!)

than the name I chose for the product – which was, by the way:�Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.

So brilliant.

David Pogue of the�New York Times�called it “hilarious” and one of the most creative pitches he’d seen all year.

I wonder if he meant�last year�because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most�disturbing�pitches he’d seen.

I wrote a lot of funny lines and made some cool logos

BUT all of my creative was for naught.

For naught.

They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video�I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name.�Close the blinds and turn on the projector, here’s IMPERSONATOR:

January 31, 2011
Working in the Bathtub

I love the ladies of the�Jelly Shot Test Kitchen. And when I say I�love�them it means I�love�that they trust us. Trust us to create business cards�of the future.�We’re not sure how lasers work but we all saw Superman II.

These days, lasers are used for more than just pulverizing concrete. And I can prove it:

The latest project for JSTK has nothing to do with lasers. Or letterpress -�don’t they know we do LETTERPRESS??��They asked us to create some instructional films.

Naturally, I cleaned my bathtub and got to work:

Here’s what I made:

January 9, 2011
Goodbye 2010

2010 has a short driveway and as we backed down it we (I) felt wistful. It seems like only last year we were�freezing in Brainerd. Here we are again, eating thick-cut bacon and praying for the strength to survive round after round of Name That Tune. I don’t believe in New Year’s Resolutions because the prisons are overcrowded as it is and also because the world isn’t ready for my style of leadership. (Deer-in-the-headlights.)

This was a big year for Zeichen Press – and as I sit in my Fiberglass Insulated Cell, I feel gratitude. I also feel greasy from all of the bacon, but like the sparrow, I will take a sand-bath to freshen up when the time is right. A new website,�a fleet of reps,�prints in Room & Board, the dog’s wig:

Who wouldn’t be grateful? I believe Jen and I are coming up on The Five Year Anniversary of Our Zeichen Press Partnership – we will celebrate by not murdering each other in cold blood.

Don’t worry, we’ll send out Save-The-Date cards.

January 1, 2011
Magic Birthday

Aunt Clare –>

In other words, it’s her�Magic Birthday! �The�Orange Five print was created especially for her:

It’s pretty tasty and she may try to lick the ink but I can’t be responsible for that. Just like I can’t be responsible for anything I did from 1985 – 1995.

December 29, 2010
Are we there yet?

Christmas is just around the corner and that can only mean one (or more) thing(s): The shop is closed and the kitchen is open.

ALSO, it means that the children and animals are underfoot (more than usual) because of the 5 foot snowdrifts blocking the exits.

But don’t worry if you haven’t sent (or bought) your Christmas cards, yet! We (Jen and I, mostly Jen) are here to hold your hand straight through this blustery season! Did you know that (legally) you can send “Christmas” cards until January 6? THAT, is the official end of the Christmas Season because that’s when the Wise Men hauled it to the manger.

*Playmobile dramatization.

I used to mark the end of the Christmas Season by my son’s birthday (February 7). That day meant it was time to shove the Christmas tree out the second story window before the arrival of the birthday party guests.�Now�the tree stays until it becomes a fire hazard, and not a moment longer.�So responsible!

So, speaking of an Epiphany: Don’t waste another minute reading this scatology! Go and buy some�Seasonal Cards!

December 22, 2010
Snow on Snow on Snow

Ummmmmmmmmm… it’s, like, snowing.

We tried to venture out in it today but then we saw this:

And this:

That’s a snow plow in a ditch on the side of the highway.

Now we’re doing our Christmas shopping sans danger from our�computer�-�you can too!

December 11, 2010

Eyes on the Prize (Having Wonkavision)

The�New York International Gift Fair�(NYIGF) wrapped up (sans blizzard). I wasn’t there (I never am) but it must have been a huge success because our rep is faxing orders to us

faster than we can pull them.

Fax machines work just like Wonkavision and every day I hope to find a chocolate bar instead of an order.�But for now,�I must be satisfied with ink on paper.

February 6, 2012
Perspective, Passive Aggression, and Printing

I complain about January, but secretly, I love it. In January, my skin returns to its natural pasty-white color. I know this because I disrobe weekly for a quick shower and pat myself down with a damp towel. That’s not true, I also see my bare legs as I change from my pajama pants to my less-pajama-ish pants.

But enough about my enchanting facade, onto the chewy nougat:

Jen has almost finished printing the cards for our March Release.I can’t wait for her to be finished because then we can get back to all of our gabbing.

While I am forced to sit quietly with my own thoughts, I decided to be productive � I made two new cards: Guess which one will become an uncategorized orphan:

January 29, 2012
Midwinter Night’s Dream

Jen is printing the new cards for the March release and I have decided to wear the off-brand Forever Lazy suit until April 1.

The following is a dramatization of me wearing the suit.

http://www.youtube.com/watch?v=4P1GEgYk9qM

January 24, 2012
I’m, Like, a Pretty Big Deal

But I don’t need to tell you that.

Sometimes it’s hard to stay humble. Luckily, humility is one of my greatest traits. That, and my perfect attitude and face make it difficult for everyone around me to go about their average lives.

Wait, let me throw down a little manna:

January 16, 2012
A Pigeon in My Flashing (and Other Bedtime Stories)

When Nature and Civilization collide it sounds just like stirring twelve tin cans in the bathtub with a golf club. This sound, combined with another sound�the sound of a pair of teeny-tiny hands strangling a pigeon.

I laid in bed for 1…2…3…4…5 hours and listened to, what I concluded was, a pigeon trapped behind the flashing on my house.

A squirrel met its maker (Bruce Hornsby) that same way last Summer. But not before it spent several days running itself to death. Was the pigeon luckier? It shivered in the cold until shortly before dawn. Like�the Little Match Girl, it shivered to death, clutching a clawful of burnt matches.

We have a client that needs graphics for its trucks so while I listened to the pathetic cries of the dying pigeon, I thought about that.

It was a productive night.

January 14, 2012
OMGUR4T

A surprise birthday party is 1,000% more fun than a regular birthday party. The planners plan for weeks – sending out secret invitations:

Unearthing senior photos to print on drink coasters:

And finally the moment arrives!

January 9, 2012
In January It’s So Nice

Hello, January. I hate you. Not as much as February, but I still hate you. I tell my children that you are full of fun and possibilities but I am lying.

http://www.youtube.com/watch?v=-NOJIYe6qoI

Perhaps this card captures my true feelings:

January 7, 2012
Tribulation Consolation

Sometimes (not very often)�I find myself at a loss for words. Speechless. Struck dumb by powerful emotion.�“I’m stunned. I mean, I’m in a state of… somebody should just throw a blanket over me, you know?” – Woody Allen (Manhattan)

Sometimes an empathy card is better than a sympathy card.

Sometimes a bear playing violin says it all.

January 1, 2012
Taking (A Fearless Moral) Inventory

Jen told me that she is learning to master Quickbooks. I trust her.

I bet that the Quickbooks tutorial requires puzzle completion before you really get into the meat of the application�just to make sure the user is nimble-minded.

The New Year is upon us and to celebrate I stood on a chair, my head surrounded by asbestos wrapped pipes, and counted envelopes.Jen said this was called�taking inventory�and while I am familiar with this as a spiritual concept, with a priest and�confessional�handy, I was easily distracted because the priest and confessional were replaced by the dog and a bin of Bazooka bubble gum.These items were not on Jen’s listbut I think that was a potentially expensive oversight. Just to be on the safe side, I counted one dog named Millie and 34 pieces of Bazooka.

You’re welcome, Jen.�

December 31, 2011
Fortune Teller, Tell My Fortune

Winter has been creeping in like a gas leak and I am always pleasantly surprised to find myself awake in the morning.�

“That’s nice.”�I say, as I stretch and crawl off my sofa-bed.�Never one to miss nuance, I wonder why I’m not in my own bed.

Good design sometimes requires getting into character – I’ve been dressing like a gypsy (not showering) for our latest�Tanek�project. A paper fortune teller is easier to mail than a crystal ball and some might argue – more accurate. Tanek will send 300 of these out to their dearest friends – I only hope they take the responsibility of predicting the future seriously:

��

December 21, 2011