Zeichen Press – Page 35 – Design & Letterpress for the people.

GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009

Airplane Safety Card

The trip to the Cape always begins with studying the airplane safety card.

When we land alive, I kiss the filthy airport carpeting and raise my fists in the air in triumph.

The drive from Boston to the Cape included a pit-stop for newborn-sized burritos and an impromptu visit to a little stationery store in Hingham called�social graces�- adorable! This just proves my theory that Hingham has newborn-sized burritos and little stationery stores.

The Cape is paradise, as usual – except for the E. coli outbreak – that’s Electronic coli. We had to boil our water – it reminded me of Mexico – without the drug mules. And everything else.

To be continued…

July 26, 2010
Lord of the Letterpress Flies

I remember some sort of Mexican-standoff In an early apartment�that involved my roommate, dirty dishes and refried beans.�Neither of us wanted to do the dishes and so they were stacked, teetering on the counter – pots and plates on top of other pots and plates – the bottom of the pile forgotten like a lost tribe. My roommate, a vegetarian, had a particular pot that she favored for heating her refried beans – she used this day after day until one day it was forgotten – and the pot joined the pile. But not before she filled it with water,�she believed in the pre-soak method.�I’m not sure how much time passed – a forensic scientist would be able to determine that based on the evidence in the kitchen.

One morning (or was it afternoon?) I discovered something disturbing: the kitchen windows alive with hundreds of flies. I don’t remember either of us being overly surprised. I do remember having to do the dishes in the bathtub.

There are no dirty dishes in the shop and certainly no vegetarians – and yet, I awoke to the same disturbing scene: windows alive with flies. The only conclusion that makes any sense has something to do with the devil. I’d like to believe that our printing projects aren’t evil but I guess I can’t be the judge of that.
Oh, by the way:�Before the flies,�I finished those prints for Room & Board:

July 22, 2010
Canada: You’re strange and wonderful.

So, I (meaning the Zeichen Press intern) pulled one of everything (x3) for our new Canadian reps

while I sat on the cold concrete floor and worried.�Andrea is learning so much from me.

Our new reps will be taking our goods to the the�CGTA�and from there I guess back to their ice palace. Canada is so different than America!

I found�a short list of shops�in Toronto that I imagine will soon be carrying some letterpress from Minnesota… but that’s for the reps to decide. I’m not some kind of control freak.

July 18, 2010
Sweat Shop

The shop has been a very sultry 90� for the past couple of days – which makes for nearly nude printing. The latest Room & Board project is half done and it’s looking frantastic – the ink loves the heat and lays down like a whipped dog – I also love the heat and yet I stand. And stand. I’d like to thank cold-press coffee from�Sisters’ Sludge�for helping me to keep it real.

July 15, 2010
Tortured (commercial) Artist

I need to get into character for the big Room and Board project… “WHAT’S MY MOTIVATION??!”

Backstory:

In a post-apocalyptic world, one breathtakingly beautiful woman finds herself wandering through the residential remains of South Minneapolis. She stumbles upon a letterpress print shop – it is impossibly intact. She drags her shopping cart of possessions inside and studies her surroundings. Type, ink, paper, a giant wrench and an autographed photograph of Kelly Clarkson. This is exactly like her dream – except without Abraham Lincoln. There isn’t much time before the�feral cats�find her… �But she finally has a method to preserve the dying language – at last! At long last…�

Whew! That was intense! Okay, enough screwing around – the clock is ticking and the cats are coming.

July 13, 2010
My New Computer

I lived in Uptown when Chino Latino was Annie’s Parlor and the threat of a good bus-stop knifing made my morning commute thrilling.

Alas, that Uptown is no more.

The filthy (come ON! You�know�it was filthy!!) Uptown Bar has been replaced by a giant, sparkly�Apple Store�and�the smelly Uptown Bar bouncer has been replaced with fresh-faced (sober) computer geeks. Did I shed a tear during the demolition of this�Minneapolis Institution?

No. I did not. Don’t send me hate mail.�

I loved the Uptown Bar – when I was 21. I also loved smoking a pack of cigarettes every day and getting my furniture from the Salvation Army.

I love the new Apple Store – all brushed metal and snowy white… Perfectly climate controlled, smelling of new electronics, buzzing with energy… A 30 foot-tall-wall of tempered glass keeps the noise and heat of Hennepin Avenue out and the Apple-Zen in. Machines are tethered to maple tables so they won’t float away and maybe to prevent shoplifting.

I bought one of those machines – my old machine was jealous but it was time for it to be replaced. Laptops shouldn’t cause 1st degree burns on a lap.�I know I’ve made some very poor decisions recently, but I can give you my complete assurance that my work will be back to normal. I’ve still got the greatest enthusiasm and confidence in the mission. And I want to help you.

What?! I know. My new computer would never say something like that.

July 6, 2010
Seriously??!

I’ve heard that some people use their kitchen table FOR EATING.

The squirrel came back again – this time looking for Fig Newtons.

Maybe if people (me) remember to shut the back door she wouldn’t think I was inviting her in for lunch. After I waved goodbye (screamed hysterically and jumped up on a chair) I had time to use the table for other things. : Project photographs for the new website!

I am tempted to leave my door open to see what other wildlife will enter my kitchen.

June 30, 2010
PR for Tanek, a pregnant cat and a squirrel in my kitchen

Something weird(er) is going on around here. First, we witnessed a large orange cat date-raping our little Siamese (cat) – and THEN there was a squirrel sitting at my kitchen table eating an avocado.

LATER, I drove myself (I did!) to the edge of downtown for a stand-up meeting with the managing editor for Minnesota Business* and the guys from�Tanek�and�Touchpoint. The meeting was in Touchpoint’s new (unfinished) space – which happens to be in�the building�that I imagine owning. So that’s a weird coincidence.

*The Managing Editor for Minnesota Business can be found�here:

June 24, 2010
Tater Tots, Kings Wine Bar, Letterpress, Deer John,

Let’s talk about the kitchen in my first apartment: A room the size of an airplane galley* with the bonus feature of a countertop hinged to the wall. If that countertop was not in the�lift and stow�position (just like an airplane tray-table) it wasn’t possible to open the refrigerator or the oven.

This was great incentive (for my roommate) to do the dishes. I preferred moving the dirty dishes to the living room.�*I’ve peeked in an airplane galley – it’s�usually hidden behind a curtain (that matches the drapes) – the�flight attendant�works mechanically, loading up that cumbersome cart to roll down the aisle.

The delicacies that came out of that first apartment kitchen included�(and were limited to)�chicken pot-pies and tater tots. The crisper drawer in my refrigerator contained a large amount of an herb – but that was none of my business.

Oh, but the tater tots!

Straight from the freezer and onto my cast-iron skillet: washed down with an Old Milwaukee and a Camel Lights cigarette.Whew! Did I mention I had 18 by the balls? ALSO, if I had a hankering for ribs OR pizza, I only had to walk down the stairs. That’s right, the one and only�Ribizza�fulfilled that strange combination requirement for Uptown, Minneapolis.

Exactly five minutes West of my house is�Kings Wine Bar�- a newish (rhymes with Jewish) little neighborhood restaurant. They serve�tater tots�but with sauces far fancier than ketchup. �I was there last night and there didn’t seem to be any Old Milwaukee or Camel cigarettes on the menu but somehow, after we ate our tater tots, our table was magically covered with candy.

This doesn’t have anything to do with the card I wrote/designed last night. Or does it?

June 13, 2010
Letterpress in Minneapolis

Sunday:�The Corpus Christi procession brought oodles of the Devout through Loring Park – all busses were rerouted and the Minneapolis Police department was on high alert for any shenanigans. Still, I couldn’t help but feel a little emotional as the church bell solemnly rang out and I watched Barb perform CPR on my husband.

Tuesday:�Our new intern�(Andrea Sanow)�showed up with the enthusiasm of a 22 year old girl. We love her – and we’re not just saying that because she reads the blog and is, like, the strangest mix of a Type A Personality�and�totally laid back.�What?!�It’s true. Thanks to her, I got so much done: Here are the Room & Board prints in color:

June 9, 2010