Zeichen Press – Page 36 – Design & Letterpress for the people.

GRANDMA!!! CAN YOU HEAR ME??!!

Grandmas don’t read HOW�and they certainly do NOT read�SWISS �MISS�but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart�(PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light.�

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

ONE MORE! (I photoshopped a smile on Jen’s face):

June 7, 2009
A Poster on Rosin Paper

Recently, my roof was crawling with roofers and I watched while they threw hunks of 80-year-old shingles into my Lilac bushes. After screaming at them in the only Spanish I knew (�De qui�n perro es �se??!! : Whose dog is that??!!) I grew very interested in a particular part of the process: a giant roll of red paper was used to cover my roof like gift-wrap – I thought it was strange and tried to mime some sort of conversation – my arms waving wildly, like I was landing a plane on an aircraft carrier. The foreman handed me a hundred-dollar-bill and told me I was special. I still don’t know what happened.�

Madge is turning sixty AND ALSO celebrating her 35th wedding anniversary. I have the honor of creating a poster to commemorate this Holy Convergence. There is a roll of red rosin paper and a couple cans of ink in the shop that are dying to be a part of the project. Here’s a sneak peak:

June 6, 2009
Are you my logo?

Back in the day When Men Wore Hats, back when cuffs were linked, when the boardroom had a bar, when men were men and women were secretaries; way back then, The Logo was king. I wish I could have been there. Thank God for Mad Men.��Dear Lord, please protect Don Draper from small cell lung carcinoma. Amen.

I love a good logo. I love it like I love my mother. I want it to challenge me at every turn. �I want it to lodge itself into my relational thinking. I want it to manipulate me. I DO.

Observe:

May 27, 2009
Californy is the place you ought to be

California would be the perfect place to be except for one teeny-tiny thing. No Zeichen Press. But soon all of its fine citizens will gobble up our goods like manna in the desert. LIKE MANNA.�

Will Los Angeles (and its glorious surrounding areas) embrace the simple and slightly twisted humor from Minnesota?�

Stay tuned.

May 20, 2009
My Google Shrine is bogus

What am I doing wrong? I devote myself to one search engine. ONE. There are so many more but my eye has never wandered. Sure, I played around a little bit with Yahoo – who didn’t? I just feel like this relationship is completely one-sided. I do. I give and give, search and search and when I FINALLY search for me, I get nothing but pages and pages of other letterpress studios. UM, that makes me ill. Listen, google: (If that is your real name) You either put me first or it’s over. That’s me; Zeichen Press. A design and letterpress studio in Minneapolis, Minnesota. Maker of fun and funny greeting cards and disc sleeves for one and all.

May 13, 2009
First Base with Trader Joe’s

The Trader Joe’s card chick sent a fat check with a little note that said, “Dearest Zeichen Press, let’s get it on.”�

Isn’t that romantic?

Sighhh, I love this stage of a relationship. Both a little awkward, both excited – sniffing each other’s bottoms. Other things go unnoticed – �cleaning, bills, cooking, dad’s life-support machine.�

I used to raise my hand in class, working my face to communicate a message to my teacher. It was important to get into character – my character was The Girl That Needs To Use The Bathroom Super Bad. It was serious. Of course, I’d be excused and head to the library. The librarian was the tough but lovable hunchback, Sister Avila. She loved the�Dewey Decimal System. Never a word from her mouth – just the stern pencil-tapping was enough to make me stuff a sock in it. Every day there was a crisp new StarTribune on the big table. I would feign interest in Global Matters but couldn’t wait to get the comics.

If Trader Joe’s likes this next round of cards I owe it all to skipping class, Sister Avila, and the comics of the late-1980’s. I claimed to despise the Family Circus, but dammit – I read it every day. I also followed Mark Trail�- the Cary Grant of the comics. BUT I saved The Far Side�for the very end – Gary Larson was the Pope of the Funnies. If he ever comes out of his pen-and-ink cave, I will kiss his ring.

Okay, here we go:

May 12, 2009

Black ink can be so nice

It’s unofficially Summer around here and to celebrate I’m going to make some more prints for Room & Board. People always ask me�(no, they don’t)�if I feel lonely or maybe a little afraid working out in the�studio/shop/time warp at night. But how could I feel lonely or afraid out there when I have all of those cabinets of cold, lead type and�Mark Wheat‘s voice coming from the plastic radio?

June 2, 2010
More letterpress for Room & Board??!

I hit my head on the asphalt yesterday and when I snapped out of that familiar concussive daze, I thought to myself:�Again?�And:�That wasn’t as bad as running into the tree. Or the windshield. Or the Christmas tree-stand. Or the windshield.�

Walking my bicycle and openly weeping, I made it home just in time to work on the new Room & Board project:

Thanks�MADGE�for introducing me to the Polaroid app for my iPhone!!

May 27, 2010
A Typical Day for Zeichen Press (Minneapolis Design and Letterpress Studio At Large)

“Yeah, you should wear the wig.”

May 22, 2010
Achieving perfect balance

People always ask me, “Fran, how do you balance everything so well?? Zeichen Press, kids, marriage, hypochondria, facebook, animal-taming, daydreaming – It doesn’t even seem possible!” I wish I had some fluffy (Oprah-approved) secret to share but it’s really much more simple: Evil twin.�What?!�Yes. You’d be surprised by how many people actually have evil twins.

This has been�a regular�rat king�of a week: The big�Tanek party�is tomorrow and Jen and I have been planning the whole thing – From venue to letterpress printed coaster to life-jackets. One of my favorite things is the Tanek�10 Year CD�- a music mix and letterpress printed sleeve/party favor/door prize. My playlist skills were honed as a teenager – hour after hour spent with the dual cassette player… see, mom?? I told you it was more important than algebra.

Tanek 10 Year Party CD Sleeve

As soon as this party is done I can get rid of that mannequin.

May 19, 2010
Wherein the dog wears a wig for Room and Board and Jen pies type

Yes, well… As you can see, the dog was ready to meet with Room and Board today. We fought over the wig but there’s just no talking to her. I don’t even think the wig looks that great �- her fur is a totally different color.

Whenever Room and Board stops out to visit, Jen dumps a case of type onto another case of type. I think it’s a waste of time but Jen loves wasting time – I have to be like,�“Jen, quit wasting time.”

Oh, well – the meeting went great (I think they think we’re strange. Maybe the wig�was�too much??) They told us to make some more�alphabet press-type prints.

That’s what they call those. I call them tickets to Cape Cod but that’s none of your business.

May 12, 2010
What DOESN’T a “Long Men’s Wig” have to do with letterpress?

The creepy severed head would not discourage us from our very important purchase.�The wig�will play a small, but pivotal, role in our upcoming film (tentatively titled,�Your CPR Hurts My Chest).

May 8, 2010
(Edina) Minnesota! Where the Booze Drips Freely From the Trees

Right? We met with half of the�“Jelly Shot Test Kitchen”�AND if you don’t know what I’m talking about -�you soon will.�These Edina�ladies (why did I italicize that?)�answered a pretty serious question:�“What would a jell-o shot look like if it grew up?”�

Here’s the answer:

A Jelly Shot Test Kitchen “cookbook” (cookbook?) is in the works and they have come to Zeichen Press to help create some buzz. I wonder if it’s because�they caught wind of our professionalism.�Probably.

May 6, 2010
Craft+Extravaganza=Craftstravaganza

Does Geek+Spectacular=Geektacular? I was never good at math but I DO know that the State Fairgrounds are going to be�wall-to-wall geeks tomorrow. Jen and I will be there handing out love-letters and hugs to all of our loyal customers.

We went there tonight to set up. This baby has been following Jen around for, like, two years:

May 1, 2010
OH, I get it! PR is like stalking!

Creative, elaborate, polite (but persistent) stalking! Nothing against the�creative�stalkers out there. You know who you are.�Please don’t start re-stalking me.

I sent out the press package for Tanek today, it contained everything but a pan of brownies and a lock of my hair.

I hope�Neal St. Anthony�likes kittens.

Did I hand set that type?

Yes.

April 29, 2010
email is so 2009

I love getting a letter in the mail – and getting a package in the mail is like finding money under your pillow. Or discovering a coin in a freshly gutted fish.

Reading�my�email goes like this:�delete, delete, delete, delete, delete, delete, delete, delete, delete, �delete, delete, delete, delete, delete, delete… oh, that’s important… delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete.�

As you know,�Zeichen Press is handling all things that fall into the realm of communications for�Tanek Inc.�This job is usually less messy than gutting a fish but just as satisfying. Contacting reporters is part of the job and we realized that doing so via email might just be a little bit like whispering to your date across a crowded room. Not that we have dates. Or are ever invited to rooms that are crowded.

Here is the first part of a press package going out to local reporters. (Neal St. Anthony, you lucky devil!)

(Here’s a story:�Ken Piper�of Tanek was the head designer for the brand-new KMOJ station in North Minneapolis. That’s right: North Minneapolis. Watch out, South Minneapolis – the Northside is picking up steam!)

April 26, 2010