Zeichen Press – Page 25 – Design & Letterpress for the people.

Hello, my name is

Remember when�I talked about my naming skills?�No?�That’s okay, I barely remember it myself.�Anyway,�I did a project with�The Carney Group�- I named a product that debuted at the�2011 MacWorld Expo�to much adulation. Wait, that’s a pretty strong word. To much�curiosity.�They made the Top 3 Happening Booths but I think that had more to do with the bearded�CodeWeavers�COO dressing as Cher (I think that’s Cher?? Yucky!)

than the name I chose for the product – which was, by the way:�Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.

So brilliant.

David Pogue of the�New York Times�called it “hilarious” and one of the most creative pitches he’d seen all year.

I wonder if he meant�last year�because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most�disturbing�pitches he’d seen.

I wrote a lot of funny lines and made some cool logos

BUT all of my creative was for naught.

For naught.

They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video�I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name.�Close the blinds and turn on the projector, here’s IMPERSONATOR:

January 31, 2011
Working in the Bathtub

I love the ladies of the�Jelly Shot Test Kitchen. And when I say I�love�them it means I�love�that they trust us. Trust us to create business cards�of the future.�We’re not sure how lasers work but we all saw Superman II.

These days, lasers are used for more than just pulverizing concrete. And I can prove it:

The latest project for JSTK has nothing to do with lasers. Or letterpress -�don’t they know we do LETTERPRESS??��They asked us to create some instructional films.

Naturally, I cleaned my bathtub and got to work:

Here’s what I made:

January 9, 2011
Goodbye 2010

2010 has a short driveway and as we backed down it we (I) felt wistful. It seems like only last year we were�freezing in Brainerd. Here we are again, eating thick-cut bacon and praying for the strength to survive round after round of Name That Tune. I don’t believe in New Year’s Resolutions because the prisons are overcrowded as it is and also because the world isn’t ready for my style of leadership. (Deer-in-the-headlights.)

This was a big year for Zeichen Press – and as I sit in my Fiberglass Insulated Cell, I feel gratitude. I also feel greasy from all of the bacon, but like the sparrow, I will take a sand-bath to freshen up when the time is right. A new website,�a fleet of reps,�prints in Room & Board, the dog’s wig:

Who wouldn’t be grateful? I believe Jen and I are coming up on The Five Year Anniversary of Our Zeichen Press Partnership – we will celebrate by not murdering each other in cold blood.

Don’t worry, we’ll send out Save-The-Date cards.

January 1, 2011
Magic Birthday

Aunt Clare –>

In other words, it’s her�Magic Birthday! �The�Orange Five print was created especially for her:

It’s pretty tasty and she may try to lick the ink but I can’t be responsible for that. Just like I can’t be responsible for anything I did from 1985 – 1995.

December 29, 2010
Are we there yet?

Christmas is just around the corner and that can only mean one (or more) thing(s): The shop is closed and the kitchen is open.

ALSO, it means that the children and animals are underfoot (more than usual) because of the 5 foot snowdrifts blocking the exits.

But don’t worry if you haven’t sent (or bought) your Christmas cards, yet! We (Jen and I, mostly Jen) are here to hold your hand straight through this blustery season! Did you know that (legally) you can send “Christmas” cards until January 6? THAT, is the official end of the Christmas Season because that’s when the Wise Men hauled it to the manger.

*Playmobile dramatization.

I used to mark the end of the Christmas Season by my son’s birthday (February 7). That day meant it was time to shove the Christmas tree out the second story window before the arrival of the birthday party guests.�Now�the tree stays until it becomes a fire hazard, and not a moment longer.�So responsible!

So, speaking of an Epiphany: Don’t waste another minute reading this scatology! Go and buy some�Seasonal Cards!

December 22, 2010
Snow on Snow on Snow

Ummmmmmmmmm… it’s, like, snowing.

We tried to venture out in it today but then we saw this:

And this:

That’s a snow plow in a ditch on the side of the highway.

Now we’re doing our Christmas shopping sans danger from our�computer�-�you can too!

December 11, 2010

Leather and Milk and Meat

Every few weeks�Paper Source�orders the same poopy cards from us.This makes us happy because there is no faster way to evangelize than through a chain of shops that snakes its way through the country.

Our message?�

Isn’t it obvious by now? Spread (our idea of) letterpress goodness and joy like spackle into every dark crevice on this planet.

No big deal.

This card:has nothing to do with fecal matter and so we were surprised (and delighted) to see it on our latest Paper Source order.

Perhaps the following dream was a premonition?:

There were no toilets�� but there was a shower scene. The light over the C&Phad become a shower head and I had become naked. I prayed that nobody would walk through (why didn’t I just lock it?) the shop door while I took my unnecessary (and might I add: gratuitous?) shower next to my printing press.

But someone�did�walk in.

I guess his name is Vincent Schiavelli. He was hiding behind the Heidelbergwith his cow. He wasn’t smiling. I woke up.

The End

August 5, 2012
We want to be more than just friends with: Yankee Ingenuity (Chatham)

Yankee Ingenuity�-> 525 Main Chatham, MA 02633

ANOTHER profile in that special series dedicated to bringing our readers biased reviews of shops that carry our goods.

I love a Main Street.

Someday, I will criss-cross this great nation in my (fictional) pick-up with my (fictional) Pocket Pomeranian and my (fictional)) beat-up Polaroid � snapping photos, capturing the quirkiness, the uniqueness, of each Main Street. These will make a great coffee-table book. A companion to my (fictional)�Public Bathrooms Across America�Book.

The Queen of Main Streets is in Chatham, Massachusetts. Cape Cod. New England’s Main Streets look like movie sets and Chatham’s Main Street is so adorable it should be wrapped in a blanket and burped.

Yankee Ingenuity�carries Zeichen Press cards, so it seemed polite to pay them a visit.(Notice my friend,�Andy. Notice his t-shirt.)

Once inside, my Attention Deficit Disorder became acute and I put on my horse blinders.

I made my way to the counter and had a nice chat with the owner � she told me that her husband (an amputee) LOVES:I bet because of the tricorn hat.

There were so many delightful treasures � here are a few that jumped out at me:

I would like a set of eight.

A shark puppet would help me work through my fears.

These little banks would help me save for my criss-crossing America road-trip.

That was fun. I mean, that was hard work.�Do I have to hate something to write it off as a business expense?

July 28, 2012
Unseasoned Traveler

There were three things needed for airplane travel with a group of (Shea) children (in the 1970’s):

1) Hubba Bubba

2) Mad Magazine

3) Air Sickness Bags

I don’t think there was ever a flight that didn’t involve one (or more) of us vomiting. Because of this, we quickly located our air-sickness bags in the front seat pockets before seat belts were even fastened.

My parents pretended they didn’t know us.

It was shameful (and a relief) to hand your vomit-filled bag to the stewardess. In those days, the airline logo was proudly emblazoned on each bag.�But no more.�Today, the bag is white! Who wants to throw-up in a white bag?

Not me.

I designed a bag that I can’t wait to get in front of the bigwigs at SunCountry. They’ll love it.

Our #1 Fan�just joined us on The Capeand I’m so glad he’s not a serial killer. He’ll be here for a few days and then we’ll have to say goodbye. I really, really hate saying goodbye. I hate it so much, I made a card:

July 20, 2012
Shaaawwwp Chedahhh

Well, here I am, back on The Cape for some Rest & Relaxation. Sharks are the big news out here

(sorry,�Andy) so I sent the kids right out into the ocean.I told them that we need to make clam chowder and clams don’t clam themselves � so get to work.

I believe the following card captures the feeling of every citizen on our planet:Why would I send that card/who would want to receive a card like that?

Um, I don’t know your friends and I’m guessing we all have at least one unabomber in our lives.

July 14, 2012
Is This Party Time?

If Zeichen Press were a train, Jen would be the rails. She keeps the train going smoothly down the track, she keeps it from careening off �� plowing into innocent townspeople. This analogy makes me the conductor � sweaty, with a cheek full of chewing tobacky and a headful of dreams.

Every Summer, Jen dumps her two boys off at Camp � she makes a thorough list.

But this year was going to be extra-special! SHE was going to dump the boys and hop on a plane for her�very own vacation.�I’m sure�her�list was thorough and her suitcase was packed perfectly. I’m sure she left nothing out and measured all liquids to meet TSA requirements.

She forgot one thing:

But this year was going to be extra-special! SHE was going to dump the boys and hop on a plane for her�very own vacation.�I’m sure�her�list was thorough and her suitcase was packed perfectly. I’m sure she left nothing out and measured all liquids to meet TSA requirements.

She forgot one thing:

July 10, 2012
iFran 1.0

Twice a year Zeichen Press releases a batch of new cards. Twice a year Jen and I hold a top-secret meeting in the Zeichen Press Headquarters and discuss which cards should be included in the release. Decisions are made, tears are shed, hair is pulled.

Printing took place this week and, luckily, the temperature hovered around 97�.�Jen loves printing in a sauna.�I stayed in the shop while she printed, it was an act of solidarity and I’m sure it did not go unnoticed. I sat on one of the metal stools because I wanted to experience what it was like to sit on a stove-top.

There are more top-secret meetings/fist-fights during the printing process. We need to decide which color paper to print the card on and (hold onto your hats) which color envelope to pair with the card.

Should it be a Green Apple envelope or a Berrylicious envelope?? These are tough decisions but we have to make them.

And don’t think that you could just do what we do, it takes nerves of steel and hearts of gold.

Here are the new cards: These are so amazing, they may melt your faces:

July 6, 2012
Not Writing a Card About a Seahorse

Nothing against seahorses � I’ll get around to writing about them one of these days.�But for now,�here is a card about a Victorian mermaid.

I think it could be used as a thank-you note? I don’t know… you will have to make that decision.�These mermaids were less common than the typical topless mermaids.

June 29, 2012
Pssst: This is a Secret

While filling out the application for a�small business grant from Chase and Living Social, something occurred to me:

Zeichen Press Headquarters is located exactly behind my house in a building some might call a “garage.”�There. I’ve said it.�I feel so much better.�

It is 360 square feet of letterpress goodness. It is 10 tons of letterpress finery. BUT, IF we got that grant�(would it be in the form of a giant, novelty cheque? I will accept nothing less.)�we could expand … We could punch another hole in the leather belt of our business!�We’d be that much closer to�World Dominance.

We are in over 500 shops around the world. We have dozens of reps. We have distributors in New Zealand, Australia, and the United Kingdom. BUT, what if we were able to operate from a larger venue? … What if we could hire a big, hairy man to operate our presses?

Step 1) Go to�missionsmallbusiness.com�and click ‘Log In & Support’ and log in using Facebook.

Step 2) Type “Zeichen Press” in the search field.

Step 3) Click on the blue Vote button next to our business name.

Step 4) Weep, openly.

We need 250 votes (what?! That’s all??) to be CONSIDERED for the grant. How much is the grant?

$250,000.

Or whatever.

NO BIG DEAL.

Please vote � I’ve been starving myself so I would take up less space in the shop.�I’m so hungry.

June 25, 2012
Well, It’s You Girl

There was a canopy bed in my bf’s bedroom with a Holly Hobby theme. There was a room covered in pink carpeting,�but not entirely covered in pink carpeting�� one wall featured a mural of a day-glo leopard � when the “black light” came on, it was party-time. There were, at least, four fireplaces � a bronze peacock guarded one of them. In that room, there was an off-limits record collection. Ziggy Stardust confused and intrigued me. An indoor pool in the basement?�Yes.�Sauna?�Check.

This was the Mary Tyler Moore house, circa 1980.�AKA: Heaven.

You know,�Mary Tyler Moore?! Once�Laura Petrie, reborn as�herself�and the star of her very own situation comedy set in my fair city?I haven’t been back to the MTM House since my friend’s family moved out, BUT one of my spies was just there (it’s�on the market�for a cool $3,620,000) and saw our Room and Board prints hanging on two walls. Now, I know: Not as cool as a day-glo leopard mural, but as Miley Cyrus would say, “still pretty cool.”

June 21, 2012
The Dream of the Nineties

The Zeichen Press shop has a concrete slab for a floor and this � magically � keeps the room from feeling like a sauna until mid-July. Surrounded by all things letterpress, the air thick with a healthy wi-fi signal, and the temperature hovering around a tolerable�, I streamed some�Netflix.

And while watching reruns of�Portlandia, I bumped into this:Powell’s Books.

I paused.

Could it be? Yes, it is!�That little bookstore carries Zeichen Press cards!

We’re famous-ish!

June 20, 2012