Zeichen Press – Page 26 – Design & Letterpress for the people.

Hello, my name is

Remember when�I talked about my naming skills?�No?�That’s okay, I barely remember it myself.�Anyway,�I did a project with�The Carney Group�- I named a product that debuted at the�2011 MacWorld Expo�to much adulation. Wait, that’s a pretty strong word. To much�curiosity.�They made the Top 3 Happening Booths but I think that had more to do with the bearded�CodeWeavers�COO dressing as Cher (I think that’s Cher?? Yucky!)

than the name I chose for the product – which was, by the way:�Impersonator. See, it’s software that let’s your Mac run Windows apps without running Windows.

So brilliant.

David Pogue of the�New York Times�called it “hilarious” and one of the most creative pitches he’d seen all year.

I wonder if he meant�last year�because otherwise it would just be one of the most creative pitches he’d seen in January. I also wonder if he meant it was one of the most�disturbing�pitches he’d seen.

I wrote a lot of funny lines and made some cool logos

BUT all of my creative was for naught.

For naught.

They wrote their own lines and made their own logo. That’s cool. I don’t even care. I don’t. I totally let it go. Totally. I’m fine. Oh, here’s a little video�I made (rejected by them – which I’m totally fine with. I am. I’m fine. It’s cool. Whatever. It doesn’t even bother me.) to go with the name.�Close the blinds and turn on the projector, here’s IMPERSONATOR:

January 31, 2011
Working in the Bathtub

I love the ladies of the�Jelly Shot Test Kitchen. And when I say I�love�them it means I�love�that they trust us. Trust us to create business cards�of the future.�We’re not sure how lasers work but we all saw Superman II.

These days, lasers are used for more than just pulverizing concrete. And I can prove it:

The latest project for JSTK has nothing to do with lasers. Or letterpress -�don’t they know we do LETTERPRESS??��They asked us to create some instructional films.

Naturally, I cleaned my bathtub and got to work:

Here’s what I made:

January 9, 2011
Goodbye 2010

2010 has a short driveway and as we backed down it we (I) felt wistful. It seems like only last year we were�freezing in Brainerd. Here we are again, eating thick-cut bacon and praying for the strength to survive round after round of Name That Tune. I don’t believe in New Year’s Resolutions because the prisons are overcrowded as it is and also because the world isn’t ready for my style of leadership. (Deer-in-the-headlights.)

This was a big year for Zeichen Press – and as I sit in my Fiberglass Insulated Cell, I feel gratitude. I also feel greasy from all of the bacon, but like the sparrow, I will take a sand-bath to freshen up when the time is right. A new website,�a fleet of reps,�prints in Room & Board, the dog’s wig:

Who wouldn’t be grateful? I believe Jen and I are coming up on The Five Year Anniversary of Our Zeichen Press Partnership – we will celebrate by not murdering each other in cold blood.

Don’t worry, we’ll send out Save-The-Date cards.

January 1, 2011
Magic Birthday

Aunt Clare –>

In other words, it’s her�Magic Birthday! �The�Orange Five print was created especially for her:

It’s pretty tasty and she may try to lick the ink but I can’t be responsible for that. Just like I can’t be responsible for anything I did from 1985 – 1995.

December 29, 2010
Are we there yet?

Christmas is just around the corner and that can only mean one (or more) thing(s): The shop is closed and the kitchen is open.

ALSO, it means that the children and animals are underfoot (more than usual) because of the 5 foot snowdrifts blocking the exits.

But don’t worry if you haven’t sent (or bought) your Christmas cards, yet! We (Jen and I, mostly Jen) are here to hold your hand straight through this blustery season! Did you know that (legally) you can send “Christmas” cards until January 6? THAT, is the official end of the Christmas Season because that’s when the Wise Men hauled it to the manger.

*Playmobile dramatization.

I used to mark the end of the Christmas Season by my son’s birthday (February 7). That day meant it was time to shove the Christmas tree out the second story window before the arrival of the birthday party guests.�Now�the tree stays until it becomes a fire hazard, and not a moment longer.�So responsible!

So, speaking of an Epiphany: Don’t waste another minute reading this scatology! Go and buy some�Seasonal Cards!

December 22, 2010
Snow on Snow on Snow

Ummmmmmmmmm… it’s, like, snowing.

We tried to venture out in it today but then we saw this:

And this:

That’s a snow plow in a ditch on the side of the highway.

Now we’re doing our Christmas shopping sans danger from our�computer�-�you can too!

December 11, 2010

Nightmare/Retreat

I’ve been told that it’s important to take a break � get in the car, hop on a plane, inject yourself with propofol � whatever it takes. I love free advice � remember when everyone told me to get my cat fixed? She�did�die but I hate dwelling on details.

Anyway, I decided to take that break…

Step one was important and involved shaving the dog.

This took about two hours because she insists on wearing the wig.

Step two involved tuna-salad.�That’s self-explanatory.

And step three was spent poring over maps. This step was critical because, for some reason, I would be the person driving the car.�“WHAT?!”�you say. And rightly so.

Yes, for two and a half hours, my passengers/prisoners sat with clenched jaws, praying for safe passage or a quick, painless death.

Praise the Lord, prayers were answered, tuna salad was consumed, ticks were pulled, and screens were repaired.

It was only 24 hours, but it felt longer. If someone you love is diagnosed with a terminal illness and wants to make their life feel like it’s dragging on and on, send them to a place without flushing toilets � a place where you are forced to haul your own water to pour into the toilet bowl so the toilet will (magically) flush.

The drive home was terrifying and I gripped the steering wheel like a scrap of wood floating by a freshly wrecked ship. If the other drivers on 35W only knew my fear, they would have given me my own lane and maybe a police escort.

June 14, 2012
Free-Range Franimals

Off-key Christmas carols float dreamily through the Summer air, the ice-cream truck trolls for kids using low-fi audio technology. Water-balloons are filled, teams are picked (bubble gum, bubble gum, in a dish, how many pieces do you wish?) but distractions are everywhere and soon talk turns from who is on which team to pretend lands filled with orphaned children. Poor, parentless children, left to cobble together meals from mint leaves and wild rhubarb.

Summertime, and the children and animals are off-leash � days are filled with sprinklers, wet bathing suits, hot dogs burned on the grill, and day dreaming.

Here’s a new card:

June 9, 2012
Freaktastic.

They were born not as two, but one. Cut from the belly of a woman who was hardly human. Her womb, an experimental lab � a petri dish, an incubator of life not fit for earthly habitation. But life, still.�

Strange!

No, not strange:

June 5, 2012
Gratitude & Regret

Like�Bread & Pickle�(LOVE their lattes) but it serves turkey chowder in an air-sickness bag.�

Life is full of gratitude and regret. Both should be acknowledged.�Hopefully via a Zeichen Press card.�I am sure that if we all thoroughly examined our consciences, we would discover a whole room of regret. That room would be furnished with a urine-stained futon, a musty trunk, and an ash tray.�That’s sad!

CONVERSELY, the gratitude room is full of Daylilies and cookie jars.

Here are some cards for both occasions:�And don’t act like you don’t need both cards.

We still love you.

June 1, 2012
Speaking of Snakes

There was a pet store in my neighborhood�(Petcetera)�that had all kinds of fascinating creatures. The best creature was a full-size (5 feet, from snout to tip of tail) alligator in a steel tub. The tub had a makeshift screen cover so that the alligator couldn’t escape.

A screen cover.�

So the ALLIGATOR couldn’t escape.

I think it was drugged anyway � it just laid there, blinking it’s beautiful eyes.

Of course there were snakes, and I don’t know much about snakes, but what I�do�know is pretty scientifically accurate.�When snakes speak, they drag out their s’s.�They’re usually pretty shy but if you give one a frozen mouse they are your friend for at least 5 seconds.

May 30, 2012
Wanted: Design Pimp

It was a fat PVC pipe, coated in Crisco, pitched at a 25� angle and suspended over a pit filled with filthy water. A $5 bill was clipped to the high end and my job was to shimmy my way to it.�(Why am I always shimmying poles?)�With my glasses pushed tight to my face, my stringy blonde hair moved back and forth as I slid myself toward my goal. I wore my lucky shorts � Granny Smith green with pink piping � and “my 4th of July” shirt � red and blue striped off-brand Izod.

A crowd gathered.

I wanted that $5 and the glory that came with it. With that $5, I could buy enough candy to satisfy my aching sweet tooth and with that glory came a lifetime of bragging rights.�“The greased pole in the Hollow in Barnstable? Yeah, I did that.”

I entered a competition today. This one does not involve poles, pits, or Crisco. It does involve money and Jen and I have both agreed that we will do (almost) anything for money.

Uncommon Goods�invited us to submit designs for an iPhone case and after slathering myself in Crisco, I submitted some designs. I know you’ve�seen these before. I’m really into recycling.

May 26, 2012
Hang Your Skirt On The Flagpole Day

I know that Native Americans can anticipate the change of seasons by paying close attention to the subtle signs in nature.�I’ve been doing that too.�

Sign number one was seeing a rat splattered on the street in front of my house. When the rats crawl out of the sewers it means we are in for a serious drought. Or that I need to move.

Sign number two was seeing a man peeing on the side of my garage. When a man pees on the side of your garage it means that I need to move.

Okay, the school year is fizzling out like a dud of a firecracker and that’s good because I’ve seen those mangled hands and it is difficult to fill in those little SAT bubbles with a nub-hand.

Once Upon A Time,�I made the difficult transition from Catholic Grade School to Catholic High School � this meant going from blue and green plaid skirts to brown and gray plaid skirts. THIS meant that I�had to�inch my way up the school’s flagpole and fly my skirt like a flag.

Just like Hayley Mills (in�The Trouble With Angels!) sans cigarette.

It’s not too late to send your favorite graduate from the Class of 2012 a Zeichen Press card stuffed with money!� (You’re welcome, graduates.)

May 23, 2012
Heavy Metal Type

One fully loaded�California Job Case�weighs as much as I do and�I have spent the week proving this.

We are in the process of rearranging the shop and I am in the process of atoning for my sins via physical labor ��my hair shirt is at the cleaners and flip-flops don’t hold small rocks like Uggs.

Here’s how it works: I carefully slide one 100 lb case out of the cabinet�and onto the floor.

And then I do that, like, 60 more times.

If I realize there is a case of type I need on the bottom of the pile, I simply pick up each and every case on top of that case and create�another�pile on the floor.

At some point, intern(s) get involved.Their apprenticeship is very old-school: They sort type/hate me. That’s how they used to do it in the good ol’ days, I’m just trying to keep tradition alive.

They’ll thank me later.

May 18, 2012
Happy Mother’s Day! -AND- Some Other Tidbits

The Craftstravaganza is o-v-e-r. And in case you missed it, Jen gave a stirring performance as Janet Jackson circa 1989 – here’s a photo I took at the event,�right before she threw down her cardboard and got totally into it.�

That was really something.

Also, and I don’t know why, I made this card after the show:Happy Mother’s Day, all you mothers!!

May 13, 2012
Craftstravaganza 2012 + Mother’s Day 2012 = Breakin’ 2: Electric Boogaloo

Jen has already packed up her cardboard for our big breakdancing number � that is our “workshop” for the Craftstravaganza on Saturday at the MN State Fairgrounds.

I sewed costumes (Jen will be dressed as Janet Jackson : Rhythm Nation 1814 and I will be a butterfly). Other workshops include weavers weaving, making t-shirt necklaces, food jewelry, and yarn bombing.�The yarn bombing sounds dangerous.

There will be�nearly 150 vendors, so if you can’t find a Mother’s Day gift on Saturday, I can only assume you hate your mom.

May 10, 2012